20 



The Florists^ Review 



FUBBOABI 12, 1914. 



DISPLAY OB CLASSIFIED. 



It's All the Same in Besults. 



The advertisements in The Review, 

 big or little, are alike in that they 

 produce good results. Of course, the 

 man who wants to command attention 

 will use a strong display. Then his re- 

 sults will be like this: 



In handing you remittance to balance my ac- 

 count I wish to express my thanks for the busi- 

 ness the advertisements have brought me. While 

 I do not propose to advertise extensively in the 

 immediate future, I shall be glad to have you 

 acquaint me with the approaca of any special 

 numbers, so that I may avail myself of the oppor- 

 tunity to place an advertisement with you. — Colin 

 Campbell, New York, N. Y., February 2, 1914. 



When a man has merely a surplus 

 of stock of standard character, all he 

 needs to do is to tell about it in the 

 inexpensive little liners in the Classi- 

 fied department, where everybody looks 

 when in need of some certain item. 

 Then the results are like this: 



I would advise all florists to use The Review in 

 getting rid of their surplus stock, as it Is a busl- 

 nesB getter, and you will hear from me again 

 shortly. But next time I shall offer stock for sale 

 instead of for exchange. — H. T. Neitsch, Houston, 

 Tex., February 2, 1014. 



It is worth while noting that these 

 letters, from opposite ends of the coun- 

 try, one dealing with the results from 

 display, and the other with the results 

 of classified advertising, were written 

 the same day and are unsolicited ex- 

 pressions of the advertisers' satis- 

 faction. 



LONXK)N, ONT. 



Wm. Dilger, of Detroit, who has done 

 considerable landscape work in this sec- 

 tion during the last two years, is or- 

 ganizing a limited company to go into 

 the nursery business. It is proposed to 

 start with 200 acres and increase as 

 demands require. The rapid develop- 

 ment of fruit growing in western On- 

 tario calls for immense quantities of 

 stocky the bulk of which is imported, so 

 that it is felt there is an excellent out- 

 look for an immediate home market. 



G. M. Eraser, for several years with 

 Gammage & Sons, has severed his con- 

 nection to enter into partnership with 

 his father in cap manufacturing. J. G. 

 Gammage, eldest son of W. W. Gam- 

 mage, will assume the position of sec- 

 retary-treasurer and manage the retail 

 store. 



The advent of a cut rate store in this 

 city is causing some speculation by the 

 storemen as to what effect it will have 

 on their trade. Up to the present stock 

 has not been in sufficient quantity to 

 supply the demand. With the bulbous 

 stock becoming plentiful, few orders are 

 now turned away. 



Gammage & Sons have several thou- 

 sand Baby Rambler and other roses 

 that look promising for Easter. 



W. W. G. 



FORT WAYNE, IND. 



RALEIGH, N. C. 



The weather for the last month has 

 been that of the "sunny south" in- 

 deed, equal to that of May. Bulbous 

 stock outside, such as Romans and 

 Paper Whites, is coming into full bloom. 

 The flower business in the south, while 

 in its infancy, is increasing by leaps 

 and bounds. The business of the month 

 of January this year was far ahead of 

 the same month in any previous year. 



We feel the relief brought by the new 

 express rates, but there is one thing we 

 still must work for; that is, to get the 

 excessive duty off French and Dutch 

 bulbs. .T. L. O'Q. 



The Market. 



The extremely low temperatures of 

 last week affected the supply of flow- 

 ers considerably. Roses have been off 

 crop and have been hard to obtain, those 

 available bringing good returns. Car- 

 nations have not been overplentiful and 

 the retailer has had to draw mostly on 

 his stock of spring bulbous flowers to 

 fill orders. Lilies have been much in 

 demand and have met the call well. 

 There has been much funeral work dur- 

 ing the last few weeks and this has 

 constituted the bulk of the trade, al- 

 though flowers for the hospitals have 

 had almost as large a demand. 



Some handsome lilacs of the Charles 

 X and Marie Legraye varieties have 

 been observed in the stores, as well as 

 spring flowers. The outlook for Valen- 

 tine 's day is exceedingly good and, 

 judging from the present aspect, a 

 tremendous business will be transacted. 



Association Meeting. 



The monthly meeting of the Indiana 

 State Florists' Association was held 

 here February 3. There were fifty-two 

 Indiana florists in attendance, which 

 was exceptionally good and the largest 

 meeting ever held outside the capital 

 city. Luncheon was served at the An- 

 thony hotel, where the business meeting 

 was afterward held. A. N. Fierson, 

 Inc,. of Cromwell, Conn.^ showed the 

 new Hadley rose. It arrived in splen- 

 did condition and gained much favor- 

 able comment. W. R. Pierson was pres- 

 ent. A tour of the different green- 

 house establishments was made, where, 

 for the most part, the florists found the 

 stock in good shape. 



Miss C. B. Flick is contemplating a 

 trip to New Orleans during the Mardi 

 Gras the latter part of February. She 

 will be accompanied by Miss Helen F. 

 Patten, of the Patten Flower Shop, 

 Toledo. R. R. F. 



A UNIQUE PUBLICITY PLAN. 



Ordinarily florists sell plants to beau- 

 tify gardens, but Henry A, Dreer, Inc., 

 has just made a lease of a garden to 

 show plants. It is something entirely 

 unique in the way of florists' advertis- 

 ing. 



At Atlantic City there is a new 

 amusement pavilion known as the Gar- 

 den pier, which is expected to be one 

 of the chief attractions of the ocean 

 front. Between the board walk and 

 the theatre, operated by Keith, is a 

 handsome garden plot. Dreer has leased 



this for the purpose of making a display 

 of plants and flowers. There are two 

 large square plots, with a smaller cir- 

 cular plot between. The plan is to keep 

 these plots constantly filled to the best 

 advantage, varying the display from 

 time to time. The garden is close to 

 the board walk, in plain sight, where 

 uncounted thousands of people from all 

 over America will pass, so that the ad- 

 vertisement for the house of Dreer will 

 be of a national character. The accom- 

 panying illustration shows the garden 

 end of the pier. 



LOW BATES HELP BUSINESS. 



After one week of experience with 

 the new rates, operative under the 

 order of the Interstate Commerce Com- 

 mission, the Chicago offices of the big 

 express companies report an increase 

 in business, while the volume of United 

 States parcel post business has shown a 

 slight decrease. Postmaster Campbell 

 said: "It is only natural that we 

 should look for a slight decrease. The 

 express companies call for packages 

 and insure them up to $50. It is not 

 strange, with the new rates, that the 

 express business shows a gain." 



NEW YOBIL 



The Market. 



Rainy Saturdays are monotonous in * 

 New York. Every week since Christ- 

 mas has ended in a downpour. Last 

 week was no exception. This week 

 opened with a miniature cold wave, 

 less severe than was anticipated. Clear,, 

 cold weather is promised now, and busi- 

 ness is expected to show an encourag- 

 ing improvement during the rest of 

 February. Shipments of aH kinds of 

 cut flowers are growing in quantity 

 daily and while the level of prices is 

 declining, the increase in public con- 

 fidence is growing. 



The only shortage of late at all no- 

 ticeable has been in the rose shipments, 

 but from the present week on, indefi- 

 nitely, there will be no cause to com- 

 plain. Prices of all roses have fallen 

 twenty-five per cent from last week's 

 quotations. The finest Beauties were 

 selling Saturday at 50 cents. The quan- 

 tity of the newer varieties is light 

 and this will hold them around pres- 

 ent list prices until after the flower 

 show. 



The carnation shipments are increas- 

 ing daily; only the novelties sold above 

 3 cents Saturday. A further decline 

 seems sure this week. The lower grades 

 are booked for $1 a hundred. Lilies 



Gardens on Atlantic City Pier Leased for Dreer's^ Advertising. 



