24 



The Florists^ Review 



Pbbbuabt 12, 1914. 



Index to Advertisers, Page 118. 



•.CONTENTS. 



«♦ 



Knoble's Short Cut to Larger Flower Sales... 13 



The Ketail Florist 14 



— A Ketail Florist's Route 14 



— A Country Ketaller's Range (Ulus.) 14 



— More About Funeral Claims 14 



— Boosting Telegraph Orders (lUus. » 15 



— Saltford Joins In 15 



Why I Am a Member 16 



Seasonable Suggestions 16 



— AUamandas 16 



— Schizanthus 16 



— Mignonette 16 



— Shamroclis 16 



— Sweet-scented Verbenas 16 



— Heliotropes 16 



—7 Scented Geraniums 16 



Carnations 16 



— Caring for Young Plants 16 



— Planting a New House 16 



— Planting in Unglazed House 17 



Business Embarrassments 17 



S. A. Anderson (portrait) 17 



Bayersdorfer Wins Case 17 



Need Hlglier Temperature 17 



Chrysanthemums 18 



— Preparing Compost 18 



— Leaf Rollers 18 



— May Be a Sport 18 



— Early Incurving Whites 18 



— Leaf-mold or Peat? 18 



— Pompons for Eastern Market 18 



— Splendid Jeanne Nonin Mums (Ulus. t 18 



Roses 18 



— Wintering Kaiserln Outdoors 19 



— Roses Losing Foliage 19 



— Sunburst and Russell 19 



— Rose Mrs. F. W. Vanderbllt (Ulus. i 19 



Display or Classified 20 



London, Ont 20 



Raleigh, N. C 20 



Fort Wayne, Ind 20 



A Unique Publicity Plan (Ulus. ) 20 



Low Rates Help $uainess 20 



New York 20 



Rochester vs. Buffalo (Ulus. ) 21 



The Hoosier Florists Meet 22 



Obituary 22 



— David Wirth 22 



— Harry T. Copas 22 



— Mrs. H. N. Gage ^ 



— Mrs. Anne Kent 22 



— Michael McNicholas 22 



— Aldert Keessen, Jr 22 



— WlUiam Algie 22 



"Under the Chestnut Tree" 23 



News Notes 23 



Who Can Answer? 24 



Correspondents 24 



Chicago 24 



Philadelphia 32 



Washington 34 



Springfield, Mass 36 



Cincinnati 36 



Erie, Pa 37 



Pittsburgh 42 



St. Louis . 44 



BufTalo 48 



Steamer Sailings 50 



Seed Trade News 52 



— Bills on Seed Postage 54 



— Canners Use Many Seed> • 56 



— Galloway on Free Seeds 56 



— Kelway on Board 88 



— Another Bill to I^wer Rati-s 58 



— Mr. Leonard's Hobby 58 



— Preparing for Convention 60 



— Catalogues Received 60 



Vegetable Forcing 62 



— Long Radishes for Forcing 62 



— Tomatoes From Cuttings 62 



— Sweet Potatoes 62 



Pacific Coast Department ... 64 



— Ornamenting an Exposition (Ulus. > 64 



— Los Angeles 64 



— Portland, Ore 67 



— Tacoma, Wash 68 



News of the Nursery Trade 74 



— Connecticut Association 74 



— Damages for Refusing Trees 74 



— A Nurseryman's View 74 



— Notes FVom Aalsraeer 79 



New England Dopartraent ... 78 



— Providence, R.I 7S 



— Beverly, Mass. . . ... 78 



— Boston 78 



Rochester, N. Y 82 



Detroit 84 



Milwaukee, Wi^ 86 



Lancaster, Pa. .... 88 



Kansas City 90 



Memphis, Tenn 92 



Indianapolis 92 



Soot as a Fertilizer 106 



Stamford, Conn 106 



Greenhouse Heating 108 



— Better Add Another Flow 108 



— Boiler in Residence Colin r 110 



Hartford, Conn 110 



KnoxTllle. Tenn 112 



Great Falls. Mont 112 



New Orleans 114 



Newport, R. 1 114 



Elboron. N. J 116 



Montgomery on Grafted Boses, sent 

 by The Review for 25 cents. 



Established. 1897, by ». L. GRANT. 



Published every Thursday by 

 The FioRisTs' Publishing Co., 



530-S60 Oaxtoa Building, 



608 Soutli Dearborn St., Ohicaco. 



Tele., Harrison 6429. 



Registered cable address, 



Fiorvlew, Ctilcago. 



Entered as second class matter 

 Dec. 3, 1897. at the post-office at Chi- 

 cago, 111., under the Act of March 

 3, 1879. 



Subscription price, $1.(K) a year. 

 To Canada, $2.00; to Europe. $2.50. 



Advertising rates quoted upon 

 request. Only strictly trade td- 

 vertising accepted. 



SOCIETT OF AMERICAN FLOBISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



OflJcers for 1914: President, Theodore Wirth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 64 W. 28th St., New 

 York City; treasurer, W. F. Kasting, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



Besults bring advertising. 

 The Review brings results. 



Have you got that printed letter-head 

 yet! 



It pays to keep one's eye on the 

 ' ' Wanted ' ' ads in the Classified depart- 

 ment of The Review; there are a lot of 

 chances there to make a sale. 



The popular demand that plants and 

 seeds be made mailable at the zone 

 rates of the parcel post will be answered 

 in the near future by. an act of Congress. 



Almost everyone agrees that the bet- 

 ter policy is to refrain from selling to 

 those who do not pay regularly, but the 

 number who possess the decisiveness of 

 character to adhere to such a policy is 

 markedly less. 



There are reports that the Mrs. Rus- 

 sell rose of late has not been perform- 

 ing so satisfactorily as it did in the 

 early part of the season. As most of 

 those who planted it have their plants 

 cut down for wood, its .winter blooming 

 qualities will not be widely tested until 

 next season. 



WHO CAN ANSWER? 



I should like to inquire through The 

 Review if anyone can tell me wliere I 

 can procure seeds or plants of Torenia 

 Asiatica. The American catalogues, so 

 far as I have access to them, do not 

 list this variety. I have tried to get it 

 through several large European houses, 

 but without success. Possibly some 

 reader of The Review knows where this 

 rare plant is to be obtained. 



John Gerard. 



COBBESFONDENTS. 



The Review is in position to use 

 weekly or biweekly news letters from 

 the following cities: 

 Baltimore Utica 



Minneapolis Syracuse 



Omaha Albany 



Buffalo Louisville 



Correspondents should be those whose 

 daily duties take them out among the 

 trade. 



OHIOAOO. 



The Great Central Market. 



- A conservative gentleman remarked 

 of last week 's market that It was in a 

 comatose condition, a state of suspended 

 animation, insofar as demand was con- 

 cerned, while one more radical in his 

 views characterized the market as dead. 

 While the demand for flowers never 

 really dies, it probably is true that the 

 week ending February 7 was the poor- 

 est of 1914 to date in the matter of 

 total value of sales, the increased sup- 

 ply of stock not sufficing to overcome 

 the declining average price. No one 

 seems able to account for the unex- 

 pected decrease in demand, although 

 the high prices and low quality of 

 the stock through January no doubt 

 was in some measure responsible. It 

 has happened before that buyers would 

 give up just at the moment the market 

 loosened up after a protracted period 

 of stringency. Unquestionably orders 

 will come in freely again once the buy- 

 ers realize that good quality flowers 

 again are to be had without difficulty 

 at prices that let the retailers do busi 

 ness easily and at a fair margin of 

 profit. As a matter of fact, some of 

 the rapid-fire local retailers advertised 

 rose sales last week, oflPering at $2 

 and $2.50 per dozen stock that would 

 have cost the lower figure a fortnight 

 ago. 



The arrival o* the first zero weather 

 of the season February 8 did nothing 

 to improve the situation at the mo- 

 ment, but settled, seasonable winter 

 weather will no doubt benefit many 

 lines of business, that of florists among 

 them. 



Quality has been improved all along 

 the line as the result of a little <;lear, 

 cold weather. Roses are not only com- 

 ing into crop again after the usual 

 post-Christmas intermission, but the 

 quality is much better than it was, 

 and prices are easier. One may still 

 pay as much money for a rose, but he 

 gets a far better rose. Considering the 

 small quantities planted, Richmond 

 seems to be relatively more plentiful 

 than other roses, although there is no 

 difficulty in getting all the long roses 

 one wants of any variety if one but 

 speaks early enough in the day. The 

 supply is not yet large enough so that 

 a full line always is to be found in 

 every ice-box. Long Beauties have 

 shared in the general improvement in 

 quality, and there are larger supplies 

 of short Beauties, but he is a thought- 

 less man who expects short Beauties to 

 be of anything better than mediocre 

 quality at this time of year. 



More favorable weather has im- 

 proved the average quality of carna- 

 tions, but the spread in values con- 

 tinues wide. Some carnations are well 

 worth 4 cents, while others are dif- 

 ficult to sell at one-fourth the price. 

 There are indications that returns to 

 carnation growers will decrease rap- 

 idly as the cut of roses increases. 



The principal change in the supply 

 since last report has been in bulbous 

 stock. Daffodils have come to rein- 

 force the jonquils, which have them- 

 selves become an army. There also has 

 been a large accession to the ranks of 

 the tulips, which now include all col- 

 ors. Sweet peas, too, have increased 

 but not so fast as was expected; the 

 flood is overdue. Last week there were 

 a great many more violets than there 



