FSBBUARY 12, 1914. 



The Florists' Review 



65 



The HIT'^of the Season 



/In the past season every first-class flower store the country over had calls for bouquets 

 made up with a certain small pink rose, in some stores It was sold under the name of 



MIQNONs"- SWEETHEART 



• THE REAL NAME OF THE ROSE IS 



MME. CECILE BRUNNER 



We are shipping buds to Chicago, SIX DAYS* JOURNEY, arriving In good condition, 



and we believe we supplied all the cut buds except for one lot grown in the east from 

 plants obtained from us last year. We shipped cut buds to New York, Chicago and 

 many other cities. The rose was the hit of Fifth avenue and its fame spread through- 

 out the country, resulting in a demand for the buds in every store that caters to the 

 good trade. It is in great request for corsage bouquets, Colonial bouquets, bouton- 

 nieres, etc. Appreciating that because of our distance from the largest markets we 

 can not handle the demand for cut buds, we have prepared to supply young plants to 

 growers who know a money-making novelty when they see it. 



^ 20,000 PORMANT PLANTS NOW READY TO SHIP 



Good plants for early Spring and Summer growing delivered anywhere in the United States or Canada for 

 2%-inch pots, $7.50 per 100, $60.00 per 1000 3-inch pots, $12.00 per 100, $100.00 per 1000 



E. W. McLellan Co., Inc. 



18-20 Lick Place, SAN FRANCISCO 



Nurseries at 

 BURLINGAME, CAL. 



Mention The Review when yon write. 



side. There is a nice lot of Easte'* 

 lilies, mostly Harrisii. The early flow- 

 ering almonds, peaches, cherries and 

 other fruit help to brighten up the 

 stores and make a change. 



Business is only fair and collections 

 •continue to be troublesome. One re- 

 tailer said he had more than twice as 

 much on his books this year as last, al- 

 though the total amount of business 

 done was not up to last year's record. 

 The tie-up on the railways continues 

 and it proves a great hindrance to busi- 

 ness, as much of the freight and ex- 

 press is held up. 



Various Notes. 



A. Borden, of the Eedondo Floral Co., 

 recently leased his Hollywood green- 

 houses for a term of years, thus letting 

 out J. Dekema, formerly of Jensen & 

 Dekema, Chicago, who is now with 

 Anton Soethout, of the Hollywood nurs- 

 eries. 



Howard & Smith are building a new 

 range of propagating houses at the 

 Montebello nursery. Trade has been 

 good at the retail store, where an ele- 

 gant display is kept up at all times. 



A window decoration of nothing but 

 Acacia Baileyana and golden yellow rib- 

 bon was a great success last week at 

 the store of O. C. Saakes. The peculiar 

 gray green of this plant harmonizes 

 well with the golden yellow flowers, and 

 it was at once a simple but strikingly 

 handsome window. 



J. Reeves, of the Beverly Hills Nurs- 

 ery, has been suffering with acute rheu- 

 matism. Though he is now able to be 

 around, he is still far from his usual 

 robust health. 



Dieterich & Turner are getting out an 



POT- GROWN ROSES 



Have you seen our new catalogue of the finest Roses and other specialties 

 grown on the Pacific coast? It is free for the asking and contains a select list 

 of only the best varieties for indoor and outdoor planting. 



DIETERICH & TURNER, MONXEBTLir ™" 



CAL. 



Wholesale Florists and Nurserymen 



Mention The Review when yon write. 



Los Angeles Flower Market, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mention The Review when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS 



Fho„. M... 29.7.F2S04. 751 So. BitMidway, LOS ANGELES. CAL 



Mention The Review when yon write. 



CARNATIONS 



WRITE YOUR WANTS. 

 PERNS Per 100 



2- inch Asparagus Plumosus Nanus @ S3.00 



3-inch Asparagus Plumosus Nanus @ 6.60 



2-inch Asparagus Sprengeri ^ 3.00 



3-incli Asparaitus Sprengeri @ 6.50 



CALIFORNIA CARNATION CO. 



LOOMIS. CAL. 



WHITMANI FERNS 



4, Sand 0-in 8c. 10c and 12c 



100 1000 



Enchantress Supreme $6.00 S50.00 



Gloriosa 3.25 30.00 



Write for list of other varieties. We have al- 

 ready booked heavily on spring orders. 



LOOMIS CARNATION CO. 



R. F. RtMaa, Prtpr. Leomls, Plac«r Co., CaHff 



