FKIilUAKY IJ, 1014. 



The Florists' Review 



65 



The HIT'^of the Season 



/In the past season every first-class flower store the country over had calls for bouquets 

 made up with a certain small pink rose. In some stores It was sold under the name of 



M I Q NO N~ SWEETHEART 



• THE REAL NAME OF THE ROSE IS 



MME. CECILE BRUNNER 



We are shipping buds to Chicago, SIX DAYS' JOURNEY, arriving in good condition, 



and \vc l)c!icvc wo supplied all the cut huds except for one k^t ^rown in the east t'roni 

 plants ol)tained from us last year. Wc shipi)ed cut buds t(j New York, Chicago and 

 many other cities. The rose was tlie hit of Fifth avenue and its fame spread tlirough- 

 out the countrj', resultinij^ in a demand for the l)uds in every store that caters to the 

 l^ood trade. It is in .threat request for corsajje houcjuets. Colonial bouquets, bouton- 

 niorcs, etc. Appreciating- that because of otir distance from the largest markets we 

 .-an not handle the demand for cut Inids, .we have prepared to supply young plants ti) 

 growers wdio know a money-making novelty when they see it. 



20,000 DORMANT PLANTS NOW READY TO SHIP 



Good plants for early Spriuf,' and Summer urowiiig delivered anywhere in the United States or Canada for 

 2'4=inch pots, S7. 50 per 100, $60.00 per 1000 3-inch pots, $12.00 per 100, SI 00.00 per 1000 



E. W. McLellan Co., Inc. 



I8»20 Lick Place, SAN FRANCISCO 



Nur>.cric«. at 

 l?Lkl.lN<iA.MI . CM. 



Mi'litidii 'I Ik" l;<vi<'U' whi'ii vciii write. 



>i'lr. I'll. If 1-; .-I lilir idt (if M.'IstO'" 



lilif-. iiKi^tly I l.ini-^ii. Tlic early llow- 

 '1111^ .■iliiKiin U, ]ii'ai-lii'^. rlirrries arm 



other triiif ]\<-\]> t(i In igliteii u[i tlio 



^tiirc-. ami make a rliaii'j"'. 



r.u^iiii--- I.- iiiil\ lair ;iiiil cnllect ions 



•olililUlo to lir t Idllipji'SOlllC. ( )ll(' le- 



lail.T "^.aiil lir liad iriorc ilian twici^ as 

 .mull OH ln> books this year as last, al- 

 Though till' total amount of business 



lour wa^ not nj' to last ycjir's rei-ord. 



riio tic up on till- lailw.'iys continues 

 •mil it ]iro\i's a gie.-it hinilranct< to bnsj. 

 nrs^, ;is inui-li oi' till' tri'ight and e.\- 



TO-PS^ IS hl'M up. 



Various Notes. 



.\. r.oi'.i.n, ot" the lo'iloiiijo Floral Co.. 

 tc.cntly h'a^nl Ins Hollywood g»-etMi- 

 liou-i's |"or a. fii'i ot' ye.ars. thus letting 

 out .1. Dekeni.-i, t'ornii'ilx- of .Teu^en iSj 

 hikeina, < 'hii-;iL;o, who is now with 

 \nton fSdit hoiit . o|' ihi- llollywood mus- 

 • I i I • ^ . 



liouai.i A S.niiih air liiiilijing a new 

 langi' oi I'Topauat I ii'_' lioiisr^ ;it the 

 \l onti'lii'l III iiui~iT^. Tiadr has bccii 

 'joo.j ;it '111' ii't.iil -toll'. \\ Ihti' an t'le- 

 Ll.'inl .|i--pl.'iv IS ki'pt up at ;ill tinu--. 



.\ wiu'low 'li'i-iii ;it loll ot' noihing but 

 \i'iri:i j '.,1 1 li'\ ,'1 iia .'iii'l LloMi'u yrllow lili 

 lioii \\:is ,•( Liri'.it -iirii'Ss last week at 

 I he sinic ot' < >. ( '. S.'l.i !^i'--. 'riic jiOculiar 

 L;ia\ giii'ii o| this |ilant liartnoiii/.i's 

 wi'l! with till' ^oMi'ii yrllow llowcrs, and 

 It \\;i- :it oMi I- .'I -iiiiplr luit st iikiii;;ly 

 l.aiiiUoitii' wiiolow. 



.1. h'ccMs. ,,\' thi' l'.i'\i'rl\ Hills Niir- 

 -I'lx, has bri'U sullrring wilii ai'Utr rlicu 

 'li.'ilisMl. Though 111' IS now able to br 

 aiouiiil. lit' IS -.till tar troin his u->u;il 

 robust licidtli. 



I >it'ti'riih iV 'ruiiii'i .'111' 'ji'ttiiiL; out an 



POT- GROWN ROSES 



Have you seen our new catalogue of the finest Roses and other specialties 

 grown on the Pacitic coast '.■' It is free for the asking and contains a select list 

 of oidy the best varieties for indoor and outdoor planting 



nif TCDim TfTDMCD ^'^^ progressive firm 



UlLlLKltu & lUKnCK, montebello. cal. 



Wholesale Florists and Nurserymen 



>t('ntion Tile Kevlpw when you write. 



Los Angeles Flower Market,Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mi'iit.nii 'I lie Ili'vifw wlicii \iiii writi 



S. MURATA & CO. 



WHOLESALE FLORISTS 



751 So. Broadway, LOS ANGELES, CAL 



Phone Main 2987-F2604 



Mention Tlie KeTlew wtn'D ynii vrite. 



CARNATIONS 



WKITK Vullt W A.NT.S. 

 FERNS F.-r lOi) 



j-LMcli AsparaKus Pluriiosus Xanus n J:>.00 



:i-ineli AsiciraKiis I'liunosus Nanus '"... . '..."JO 

 -inch AsiiaruKus .Spri'iiKfii " S.ou 



WHITMANI FERNS 



I, -T anil I -ill. ^1'. 10c ami IJc 



100 10(10 



Enchantn\ss Siii)rfiiin Jr..00 J.SO.tX) 



Gloriosa :?.-''> :;o.oo 



Writi' for li.st of other Narii^tio.-'. We have al- 



:-t-iiicli A.s|)araj<ii.s Spri'tiKiTi n t,..-,o [ roady bookod heavily on sprinK onier.^. 



CALIFORNIA CARNATION CO. 



LOOMIS. CAL. 



LOOMIS CARNATION CO. 



R. F. Roddan. Propr. Loomis, Placer Co., Calif 



