February 19, 1914. 



The Florists' Review 



23 



committee of the American Kose So- 

 ciety, the particular object of which is 

 to be determined later. 



The annual business meeting of the 

 society will be held Monday evening, 

 March 23, subject to adjournment. Last 

 year the attractions at the Grand Cen- 

 tral Palace were so great that it was 

 difficult to get anything to counter- 

 balance the attractions of the general 

 exhibit, and it was deemed advisable to 

 omit everything in the way of papers. 



The society will have a special booth, 

 where any business of the American 

 Kose Society may be transacted; this 

 will be an improvement over conditions 

 existing in that respect last year. En- 

 tries for all the rose classes should be 

 forwarded to reach the secretary at 

 Beacon, N. Y., not later than March lo. 

 Eobert Simpson, of Clifton, N. J., has 

 accepted the position of manager for 

 the rose exhibition. Treasurer Harry 

 O. May will be assistant to the secre- 

 tary during exhibition week. From 

 present appearances it seems as though 

 there will be much interest taken in 

 getting up a fine show. President Wal- 

 lace R. Pierson is sparing no time or 

 expense personally to persuade every- 

 one, large and small, who grows roses, 

 to become a part of the exhibition and 

 force of the American Rose Society. 

 S. S. Pennock, of Philadelphia, is in 

 charge of the executive committee's 

 prize. 



Benjamin Hammond, Secretary. 



IN A MISS0T7BI STORE. 



The Archias Seed Store, of Sedalia, 

 Mo., has behind its office and salesroom 

 a conservatory for the display of potted 

 plants, which materially assists its sales. 

 The accompanying illustration gives a 

 view of this conservatory, as well as of 

 some members of the sales force, who 

 likewise do their part to materially 

 assist sales. 



TOLEDO, O. 



The Market. 



This city has been experiencing its 

 first real taste of consistent winter 

 weather. For the last week it has been 

 cold and cloudy, yet there was less 

 snow here than in many of the neigh- 

 boring cities. Valentine business in 

 some instances was quite satisfactory, 

 despite the extremely cold weather of the 

 day, while other florists report a fall- 

 ing off in trade. From the postoffice 

 records it seems that the idea of giv- 

 ing valentines is becoming obsolete, and 

 this may account for the fact that flow- 

 ers were not in such great demand. It 

 is up to florists to prevent the day from 

 languishing into oblivion, and by per- 

 sistent advertising they can make.it as 

 great a flower day as the other festivals, 

 such as Easter, Memorial day and Moth- 

 ers ' day. Nothing else lends itself so eas- 

 ily to an appropriate celebration of St. 

 Valentine's day as flowers, because 

 they express in a better way than words 

 the tender sentiments of love and 

 friendship. It only remains for the 

 florists to make a united effort to com- 

 bine the two ideas. 



Club Meeting. 



At the last meeting of the Toledo 

 Florists' Club, which was a lively and 

 businesslike one, the club decided to 

 establish a blue book, in order to keep 

 in closer touch with their credit' tus- 

 tomers and to prevent much of the 



Show House of Archias Floral Co., Sedalia, Mo. 



loss that is sustained by local florists 

 from bad accounts. Each florist has 

 agreed to furnish his fellow florists 

 with a list of his bad accounts, which 

 will enable all to be on their guard 

 and will protect them from dead beats. 



Various Notes. 



Snow which had begun to thaw on an 

 overhanging roof loosened all at once 

 and fell on the greenhouses of Schramm 

 Bros., on Cherry street, breaking con- 

 siderable glass and destroying some 

 choice azaleas. This firm reports a 

 splendid increase in St. Valentine's day 

 business. This was due in a great meas- 

 ure, according to Frank Schramm, the 

 hustling manager of the concern, to the 

 thorough manner in which preparations 

 were made to advertise the day and to 

 attract business. A beautiful folder in 

 colors was sent out and was backed up 

 by attractive advertisements in the 

 daily papers. By these methods every 

 special valentine box was disposed of 

 before the day was over. 



With the outside temperature 5 de- 

 grees below zero, the greenhouses of 

 George Bayer were visited by an acci- 

 dent that mussed up things generally. 

 There was a boiler explosion that blew 

 off the fire doors and it took the ef- 

 forts of part of the Toledo fire depart- 

 ment to subdue the flames. Luckily, 

 no one was injured. 



Miss Helen Patten lesfves this week 

 to attend the Mardi Gras at New Or- 

 leans, after which she will visit Gulf- 

 port, Miss., Chattanooga, Tenn., and 

 parts of Louisiana. She will be accom- 

 panied by Miss C. B. Flick, of Fort 

 Wayne. A. C. K. 



The business of the Art Floral & Dec- 

 orating Co., of Toledo, has been sold to 

 C. W. Mordoff, F. E. Thompson and 

 others. Mr. Mordoff is an expert sweet 

 pea grower, having 10,000 square feet 

 of glass devoted to this flower at his 

 establishment in Maumee, O. It is his 

 plan to increase his glass to 30,000 feet, 

 the balance to be used for roses and 

 carnations, and the fifteen acres of 

 ground to be devoted to gladioli, asters 

 and other flowers. Mr. Thompson, for- 

 merly manager of the Swan Floral Co., 

 of Lima, O., is an expert grower and' 

 landscape gardener. It is the intention 

 of the new concern to sell at both 

 wholesale and retail. Henry E. Klun- 

 d^r will be manager of both depart- 

 ments. 



OBITUABY. 



L. Baumann. 



The death is announced of L. Bau- 

 mann, president of L. Baumann & Co., 

 Inc., of Chicago, as occurring at his 

 home at Monrovia, Cal., Sunday, Feb- 

 ruary 1.5. 



Mr. Baumann was a self-made man 

 of wide acquaintance in the trade. He 

 was born at Baden-Baden, Germany, 

 forty-two years ago. Possessed of a 

 keen commercial instinct and well 

 grounded in business training, he came 

 to America upon attaining his majority 

 as the representative of a European 

 house dealing in decorating materials. 

 Exactly half his life, therefore, had 

 been spent in selling articles of the 

 class included under the general term 

 of florists ' supplies. Fourteen years ago 

 the firm of Richter & Baumann was 

 established, but two years later F. H. 

 Gelderman purchased the Richter inter- 

 est and the partnership was turned into 

 a corporation under the name of L, Bau- 

 mann & Co. The growth of the business 

 since that time has been not only steady 

 but rapid. For some years Mr. Bau- 

 mann devoted a considerable part of his 

 time to selling goods on the road, estab- 

 lishing a personal acquaintance with 

 florists all over the country, but later 

 the buying end occupied practically all 

 his attention, necessitating his spending 

 some months of each year in Europe. 

 Two years ago failing health caused Mr. 

 Banmann to retire from active partici- 

 pation in the business and to remove to 

 the milder climate of California, where 

 he waged an unsuccessful battle against 

 tuberculosis. 



Mr. Baumann leaves a wife and two 

 young children. The body now is on 

 the way from Monrovia to Chicago and 

 interment will take place Sunday after- 

 noon in Rosehill cemetery, with services 

 at the chapel, probably at 2:30. 



MiddJetown, Del. — Eliza E. Steele is 

 now conducting the business formerly 

 run under the name of Edward J, Steele. 



Clyde, O. — The Clyde Carnationary, 

 which is owned by the W. E. Hall es- 

 tate, is recovering from the cold 

 weather of last week. No loss was suf- 

 fered, even when the temperature out- 

 side went down to 4 below, although 

 the night man had to call for help at 

 3 a. m. one morning. 



