24 



The Florists^ Review 



Februabt 19, 1914. 



Infci to AdYcrtbcrs, Pay 118. 



NOTICE I 



It H impotsibl* to guarantee 

 th* insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



...CONTENTS... 



Great Greenhouses Go Down (illus.) 13 



To Kill Leaf Rollers 14 



Business Embarrassments 14 



Texas Florists to Organize 14 



Preparations at Danville 14 



Floriculture Day Program 14 



Carried Over Cyclamens 14 



Cheiranthus or Wallflower 14 



Flim-flams Fellow Florists; Faces Federal 



Prison 15 



August Pajonk (portrait) 15 



Tlie Medal of Merit (lUus. ) '. lU 



Getting the Price Iti 



St. Valentine's Day IG 



Dutch Bulbs for Easter 10 



Crops for Cold Greenhouses 17 



Florists Meet at Ithaca (illus.) 17 



Have You Told Uncle Sam About Your In- 

 come? 18 



Golden Spurs Not Flowering 19 



Treatment for Amaryllis 19 



Seasonable Suggestions 20 



— Spanish Iris 20 



— Ulies for Easter 20 



— Fuchsias 20 



— Spiraeas 20 



— Lilium Candidum 20 



— Calceolarias 20 



Geraniums 20 



— Geranium Cuttings Dying ,. 20 



— New Zonale Geranium . . 20 



Sweet Peas "... 21 



— Streak Disease on Sweet Peas 21 



— Sweet Peas Under Glass 21 



— Sweet Pea Buds Dropping 21 



Orchids 21 



— The Cost of Lablata 21 



— Fumigating Orchids 21 



Roses 22 



— Slow Growth After Crop 22 



— A Start in Roses 22 



— Outdoor Roses in the South 22 



— American Rose Society 22 



In a Minsourl Store (illus.) 2;{ 



Toledo, 23 



Obituary 2.< 



— L. Baumaun 2.'! 



"Far, Far Away" 24 



Chicago 24 



Nashville, Tenn 30 



Philadelphia 34 



New York ."{S 



Pittsburgh, Pa 42 



Cincinnati 44 



Rochester, N. Y 45 



St. Louis 4S 



Steamer Sailings .52 



Seed Trade News .54 



— The Cost of the Seeds .50 



— This Is the Bill to Support .50 



— Nebraska Pure Seed Law .50 



— Reeds for Texas Sufferers 57 



— Relief From Pea Blight .57 



— Catalogues Received 58 



Vegetable Forcing 62 



— Various Vegetable Queries «2 



— Larvae in Mushroom House 02 



— Tomatoes Undersized 64 



Pacific Coast Department 06 



— Los Angeles. Cal 00 



— Portland. Ore 00 



• — San Francisco OS 



— Tacoma. Wash 09 



— Asparagus In California 70 



•White Fly on Pelargoniums 70 



News of the Nursery Trade 70 



• — New England Association 7H 



• — Meneray Nursery Sold 70 



— Kelsey on the Outlook 70 



New England Department 78 



. — Boston 78 



— Providence, R. 1 80 



— Greenwich, Conn 80 



— Newport, R. 1 81 



Lexington. Ky 82 



To (Correspondents 82 



Evansville, Ind 84 



Cleveland 80 



Detroit 88 



ClevelanderR Visit Saleni 90 



Columbus. 104 



Greenhouse Heating 100 



— Size of Boiler 106 



— The Fuel Market 100 



Lancaster, Pa 108 



BufTalo. N. Y 110 



Milwaukee. Wis 112 



Kansas City 114 



Washington. P. C 110 



Memphis. Tenn 110 



ff^ 



Established, 18S7, by O. L. QBXST. 



Published every Thursday by 

 The Florists' Pubi^shinq C!o., 



630-660 Oaxtoa Building, 



508 South Dearborn St., Ohlcaffo. 



Tele., Harrlaon 6429. 



Registered cable address, 



Florrlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-offlce at Chi- 

 cago, 111., under the Act of March 

 3, 1879. 



Subecrlptlos price, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 Tertlslng accepted. 



SOCIETY OF AHEBICAN FLOSISTB. 

 Incorporated by Act of Conrress, Maroh 4, 1901. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 64 W. 28th St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



EESULTS. 



We give them. You get them. 



We both have them. 



The necessity for filing a statement 

 of income with the government seems 

 likely to result in improved bookkeeping 

 on the part of a good many florists. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



If the spring bedding season does not 

 afford a larger volume of business than 

 any in the past, there will be a lot of 

 disappointed growers. The stock in 

 preparation surely will break all records 

 for quantity. 



Lent begins next Wednesday, Febru- 

 ary 2.'), but it is not a matter of large 

 importance to the trade as in earlier 

 years. Recently Lent has had compara- 

 tively little effect on the sale of plants 

 and cut flowers. 



A NEW rose really receives no decisive 

 test until the second year it is on the 

 market. Those who like the way it starts 

 the first season usually use their plants 

 for stock purposes and the winter bloom- 

 ing qualities do not become known until 

 a year later. 



Did it ever occur to you, dear reader, 

 that there wouldn't be half so much dis- 

 appointment in- this world 'if buyers, in- 

 stead of rushing at the cheapest offer, 

 took time to consider that usually * ' the 

 best is the cheapest in the long run," 

 and that ordinarily a man's goods are 

 worth little if any more than he asks 

 for them? 



Tt certainly is true that trade stand- 

 ards are higher now than they ever were 

 before, and that a novelty of no more 

 than average merit is difficult to dis- 

 tribute widely, but it nevertheless is 

 just as true that the man with a new 

 variety that marks a clearly apparent 

 advance can get a larger sale than ever 

 before was possible. The buying power 

 of the trade never was so large as it is 

 today. ' Z. ^Z — "" 



"FAE, FAE AWAY." 



A few people, located near the east- 

 ern seaboard, still appear to think that, 

 because The Review is printed practi- 

 cally at the center of population of tke 

 United States, the paper would not be 

 a good advertising medium for them. 

 Great mistake! It makes no difference 

 where a paper is PRINTED; the value 

 lies in where it is READ. How could 

 there be a better publishing, point than 

 the center of population ? There couldn 't 

 be, and isn't. From the e«B*er The Re- 

 view reaches both coaste quickly. No 

 matter how far away at seller is, The 

 Review is nearest to the buyers. But 

 let these Florida fern growers tell it; 

 they are about as far away as anyone 

 can get in that direction: 



In sending check to cover your January 

 bill, we wish to say we consider thts expendi- 

 ture the most profltable one we have. 

 Through The Review, we certainly get the 

 orders, all right. — Newell & Ustler, Apopka, 

 Fla., February 9, 1914. 



As if that were not enough, here is a 

 letter from a New York advertiser who 

 finds The Review "worth its weight in 

 gold" to the man who wants to sell at 

 wholesale. He also has found that it 

 is not where a paper is printed, but 

 where it is read, that counts. Read 

 what he says: 



Please do not print my ad of geraniums any 

 more, for I have had the same experience as other 

 advertisers who use classified ads in The Review. 

 I should have had the ad cut out last issue, but 

 did not have time to get word to you. I sold 

 34.000 plants on the first Insertion, besides re- 

 ceiving a number of orders I could not fill. The 

 Review certainly is some paper and worth Its 

 weight in gold to the man who wants to sell to 

 the trade.— Wm. J. Nlcklas, Allegany, N. Y., 

 February 12, 1914. 



CHICAaO. 



The Great Central Market. 



The approach of St. Valentine's day 

 awakened the market from the lethargy 

 of the preceding week and gave two or 

 three days' business that wholesalers 

 generally report as the best ever expe- 

 rienced in February. The rate of in- 

 crease that was noted last year was 

 fairly well maintained and the trade is 

 of the opinion that St. Valentine's day, 

 not only in Chicago, but all through 

 the wide territory that this city serves, 

 has become established as one of the 

 important special flower days, to be 

 reckoned with in years to come. 



While there was an excellent demand, 

 generally speaking there was an abun- 

 dance of stock. Certain lines devel- 

 oped shortages, as had been expected, 

 but there were plenty of other flowers. 

 Excellent crops of Richmond roses 

 cleaned up quickly and carried with 

 them the smaller lota of Milady and 

 Rhea Reid, leaving orders unfilled. 

 There was a call for more Beauties than 

 could be supplied in good quality, but 

 there were some low grade Beauties that 

 were hard to sell. Yellow ro86s also 

 were short of the demand. Ward, Sun- 

 burst and the little Cecile Brunner be- 

 ing in special request for corsage work. 

 Red carnations also were far short of 

 requirements. 



With the exceptions noted, there were 

 enough other flowers to meet all de- 

 mands — and then some. Killarney was 

 abundant, especially in the longer 

 grades; any orders that were not filled 

 in full were cut because the stock on 

 hand was too fine to let go at the price. 

 Carnations other than red were too nu- 

 me;rpus to clean up. A large part of the 

 receipts continued of low grade and it 

 was the soft, split and weak-stemmed 



