Febedabt 19, 1914. 



The Florists' Review 



37 



FANCY BUTTERFLY PEAS 



TO TRY THESE ON YOUR TRADE IS TO INCREASE YOUR SALES 



Our supply of these splendid Sweet Peas has increased so that we are able to sup- 

 ply them e^ery day in quantity. Don't be afraid that when your trade gets to calling 

 for them you can't supply them — you can, if you send your orders to us. 



ORCHIDS 



VALLEY 



There are no finer Cdttleyas anywhere in the We always have fancy Valley and can fill your 

 country ; our supply is homB-grown. orders on short notice. 



FANCY KILLARNEYS 



If the Roses you are using are not satisfactory, order some of these. 



These Roses sell fast, because they are of specially good quality, but we aim to have some in the 

 store at all times for rush orders. Splendid color; good solid heads on medium to long stems. We want 

 you to order some of these because we know you will like them. 



Violets 



Lilies 



A full line. Double and sioRle, home-grown; You will find our Eubrum Lilies useful; 

 doubles from the east. Enough for all. they call them poor man's orchids. 



Carnations 



Can fill the largest orders. Supply 

 greatly increased. 



A Good Supply of Spring Flowers 



We have a fine supply of Jonquils, Daf fodils. Tulips, Freesias, etc. — excellent quality — 

 and a larger quantity than at any time this season. These Spring flowers are popular and are moving 

 rapidly, but we can fill your order. 



St. Patrick's Day Dye 



The kind of Carnation fluid that mak^s the true emerald 

 green, Pint, 50c; quart, $1.00. 



Sfiamrocic Plants 



Nice plants from l^-ioch pots. Write for prices on the 

 quantity you will need. 



We have a complete stock of Florists* Supplies, including 

 everything you need in Corsage Ties, Ribbons, Baskets, etc. Go over 

 your stock and send us a list of the items you need in a hurry — we 

 ship at once. Write us about any of your special, out-of-the-ordinary needs 



A. L. Randall Co 



Everything for Florists, 



L. P. PhM* Ceatnl 7780 



PrlTftta RxehMiffe all 



D«p»rtaieBti 



66 E. Randolph Street, Cliica|o 



Meotlon Tbe Berlew when yon write. 



the moderate quantities of local singles 

 new being received found a fine market. 

 Eose supplies are light. It is possible 

 to find as many 12-cent'~aird 15-cent 

 roses as most buyers want, but not all 

 orders can be filled for 5-cent to 8-cent 

 roses, and nothing at all can be had 

 below 4 cents. 



Lent begins February 25, Ash 

 "Wednesday, but the trade in Chicago 

 has ceased to regard the date as of 

 much significance. 



Various Notes. 



There have been numerous report* of 

 frozen flowers. In a few instances the 

 express companies have left a whole- 

 saler's well protected shipment outdoors 

 until it was nipped, but most of the 

 trouble has resulted from the careless 



way growers wrapped incoming stock. 

 When flowers are shipped in a loose 

 wood box lined with oqly a few thick- 

 nesses of newspaper, with anywhere 

 from 20 to 40 degrees of frost in the 

 air, it is not a matter of surprise that 

 the express people are unable to pre- 

 vent loss and refuse to take the blame. 

 The use of flowers as valentines in 

 Chicago itself showed a marked in- 

 crease this season. Seven of the re- 

 tailers used strong display advertise- 

 ments in the leading daily paper. The 

 Fleischman Floral Co., as usual, went 

 in strongest, but E. Wienhoeber Co., 

 C. A. Samuelson, George Wittbold Co., 

 Muir, John Mangel and A. Lange all 

 made good showings, featuring flowers 

 for valentines. Not only did these ad- 

 vertisers themselves get good increases 



in sales for the day, but so large a vol- 

 ume of flower advertising must have 

 done a great deal to stimulate the busi- 

 ness of those who did nothing them- 

 selves for that purpose beyond, per- 

 haps, decorating the show window. 



How retail florists are awakening to 

 the possibilities of building business 

 through advertising is shown by the 

 success of the McNeff-Swenson Co., in 

 the comparatively short time it has 

 been specializing in this field. Mr. 

 Swenson was writing advertising for 

 local retail florists when he became im- 

 pressed with the opportunity for a 

 service national in its scope. He says 

 that already accounts have been opened 

 with 300 florists, located all over Amer- 

 ica, most of whom are using the com- 

 pany's series of monthly mailing cards, 



