February 26, 1914. 



The Florists' Review 



13 



View in the Boylston Street Retail Store of Philip L. Carbone, Boston. 



tising mediums and use them wisely 

 would no doubt enable him to do a 

 profitable small business without spend- 

 infj a cent for jtrinters' ink. 



Bigelow & Son say they have no big 

 advertising bills to pay. But they have 

 greenhouses on the edge of town and 

 two stores in the business center. Why 

 two stores? Why one store? Just to 

 get before the public — to let people 

 know what they have for sale. Just 

 what advertising does! 



Perhaps l^igelow & Hon are spending 

 more than tliev think for adveitising. 



CARBONE 'S FLOWER STORE. 



The store of Philip L. Carbone, on 

 Boylston street, Boston, is in many ways 

 unique and original. The genial and 

 cultured projirietor started in business 

 in a small way nineteen years ago, with 

 a flower stand at the Voung Woman's 

 T'nion, where he stayed about two years. 

 He next opened a r.mall basement store 

 at 258 Boylston street, which he left 

 after about four years to occupy the 

 present beautiful and commodious store 

 at 342 Boylston street. 



Mr. Carbone was ever on the lookout 

 for new, rare and unique flowers or 

 jilants and in this way built a large 

 trade among the wealthier class of buy- 



ers. For some years Mr. Carbone con- 

 ducted a flower store at Harvard square, 

 Cambridge, also, but this was discon- 

 tinued ten years ago, as his Boston busi- 

 ness developed. 



In addition to plants and cut flowers, 

 Carbone 's store is noted for its choice 

 collection of imported baskets, garden 

 pottery, glass, china and stone ware, an 

 immense yearly business being now done 

 in this department, which was started 

 in a modest way twelve years ago. A 

 large wholesale warehouse at Milcher 

 street, near the South Terminal station, 

 is devoted to this end of the business. 

 Five men are employed here, and two 

 sr.lesmcn are kept on the road all the 

 time. 



A few weeks ago the store adjoining 

 .■^42 Boylston street was taken over. 

 This gives the store I'ti) feet in depth 

 and forty-five feet in width, with four 

 large show windows. A balcony is 

 reached by a broad stairway, and half 

 the depth on the second floor is used 

 for sliow room purposes. There also are 

 commodious basements, and plans are 

 well matured for a model Italinn gar- 

 den in one of these, which will have 

 mural paintings, concealed electric 

 light, sex'eral fountains and pools, stat- 

 uary, and all the features which go to 

 make up an Italian garden, ''ompetent 



artists will do the painting, and this 

 will bo retained as a permanent feature. 



Mr. Carbone spends several months 

 abroad each year looking up novelties, 

 (ireat Britain, Franco, Germany, Aus- 

 tria, Italy, Sweden, Egypt and Japan all 

 are drawn from. This store is quite un- 

 like any others iu Boston, and probably 

 in America. There is never any over- 

 i-rowding in windows or store. Each 

 plant or bunch of flowers is displayed 

 so as to show individuality, and the 

 wonderful variety of stone, china and 

 other ware is used to show tliem off to 

 the liest advantage. 



Miss Carbone. Mr. Carbone 's sister, 

 has charge of the oflices. Some mem- 

 I ers of the staft' ha\ e been here a long 

 t'.nu\ Seymour Grose has served six- 

 teen years; B. F. Letson. fifteen years; 

 S. (ierard Smith, eight years, and T. M. 

 H. Spears, in charge of the wholesale 

 house, ten years. Forty employees are 

 • onstantlv on the pavroH. 



W. X. Craig. 



Woodbury, N. J. 



I. I?ee\es Merritt, 

 who lias been out of tlu^ florists' busi- 

 ness for a year and in the emjiloy of 

 the Ad.'ui.s Kxiiress Co., is lookin<r for 

 a greenlmuse establishment that he' can 

 lease and get back into the trade. 



