22 



The Florists' Review 



Febeuaby 26, 1914, 



Mci to AdYcrtisers, Pift 110. 



NOTICE I 



It U impossible to guarantoo 

 tko insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



...CONTENTS... 



Retail Store Muuageim>nt 11 



— Does Your Window I'ay V 11 



— "The Voice With the Smile" 11 



— A Unique Window Uecoratlon 11 



— A Wisconsin Retailer's Store (iUus.) 12 



— Two Kinds of Advertising 12 



— Carbone'g Flower Store (lllus.) 13 



Carnations 14 



— Herr's Helpful Hints 14 



— A Missouri Carnation Range (lllus.) 14 



— White Spots on Cuttings 15 



— Mauialson Carnations 15 



— Carnation Rust 15 



Nicholas P. Miller (portrait) 15 



Seasonable Suggestions 16 



— Canterbury Bells 16 



— Gardenias 16 



— Camellias 16 



— Dutch Bulbous Flowers for Easter 16 



— Rhododendron Pink Pearl 16 



— Genistas 16 



Geraniums IJj 



— The Bedding Stock 16 



— Soil for Geraniums » 16 



— Geranlnums for Memorial Day 16 



Roses JJ 



— Covered With Red Spider 17 



— Experimental Rose Gardens 1< 



Chrysanthemums 17 



— Mums to Follow Tomatoes 17 



Details to Watch 1° 



Starting Tuberous Begonias 1» 



State Florists' Association 1» 



Cooperative Meeting 1° 



New York 1° 



Sweet Williams in Pots 19 



Hardy Phloxes In Pots l» 



Planting Gladiolus Bnlblets l» 



Baltimore ^ 



Lancaster, Pa ^ 



Obituary 5J 



— John M. Foss ^} 



— James P. Copeland ^| 



The .Mass of Evidence ^} 



Crude Oil In Soil ^] 



Business and Otlier Notes ^ 



The New White Buddleia ^^ 



Torenla Aslatica 55 



Buds Dried In Bulbs? ^ 



A Word of Appreciation g 



Chicago ~Z 



Milwaukee, Wis i° 



Buffalo, N. Y ^ 



Philadelphia |S 



St. Louis 22 



Independence, Mo 2o 



Pittsburgh ^4 



Nashville, Tcnn 2? 



Rochester. N. Y ;•••• t* 



Steamer Sailings ^ 



Seed Trade News......... •'- 



— Endorse The Review's \ lew ^i 



— Free Seeds to Continue? ^ 



— Oppose Maryland Seed Bill »» 



Pacific Coast Department. »* 



— Farfuglums Wanted on Coast »* 



— Holland to Display Bulbs "1 



— Portland, Ore S^ 



Catalogues Received ?° 



News of the Nursery Trade »» 



— Texas Nurserymen at nallas "? 



— What County Inspectors Do »» 



— Board Speaks Plainly »? 



— Pests Inspectors Meet.... '• 



— Forbids Importing by Mail "" 



New England Department '" 



— Newport, R. I ^q 



— Boston 74 



— Providence, R. I .^g 



Brampton. Ont ,jg 



Indianapolis ^ 



Cincinnati co 



Fort Wayne, Ind ^ 



Denver, Colo «« 



Culture of Buellias 5^ 



Greenhouse Heating "° 



— T-sIng Mostly Two-inch Pipe "" 



— Steam Heat for One House "» 



— A Small Ontario House ^^ 



Erie, Pa .fw> 



Springfield, Mass -jfXf 



Louisville, Ky J}S 



Washington, D. C f^ 



Glen Core. N. Y ^°*' 



Worcester, Mass.— The management 

 of the Chas. A. Keyea estate has been 

 assumed by the son, Fred E. Keyes, who 

 was associated with his father for sev- 

 eral years previous to his demise. 



mzm' 



Established. 1897, by Q. L. aRANT. 



Published every Tharsday by 

 The Florists* Publishing Co,, 



630.660 Oaxton BuUdlner, 



608 South Dearborn St., Chicago. 



Tele., Harrison 6429. 



Re^stered cable address, 



Florvlew, Ohlcasro. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



SubecrtptloO'prlce, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade Hd- 

 vertlslng accepted. 



SOCIETY OF AMERICAK FLOBISTS. 

 Incorporated by Act of Congreia, March 4, 1901. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 64 W. 28th St., New 

 York City; treasurer, W. P. Kastlng, BuCTalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



Results bring advertising. 

 The Review brings results. 



From all appearances the florists' busi- 

 ness is at least as good as trade in any 

 other line. 



About the most difficult thing the 

 average florist is called on to do is to 

 refuse to sell to the big buyer who is 

 slow pay. 



"All other things being equal," as 

 the saying goes, reciprocity is a fine 

 platform. But how often are other 

 things equal! 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Those who complain that selling ex- 

 penses constantly increase may as well 

 become reconciled to the fact. Costs are 

 increasing in every line, and like the 

 price of beefsteak, they are not likely 

 to go down again. Florists as a class 

 have not developed their sales depart- 

 ments to the costly point that has been 

 reached in most other lines. 



Last week Secretary John Young dis- 

 tributed among the members the annual 

 volume issued by the Society of Ameri- 

 can Florists. It consists of 315 pages, 

 printed in a style to conform to those 

 that have preceded it in the series, and 

 contains the report of the twenty-ninth 

 convention, lists of members and brief 

 proceedings of the special-field societies 

 that met at Minneapolis the same time as 

 the S. A. F. 



There is only one way to establish 

 a permanently successful business, small 

 or large, and that is by the employment 

 of system. The larger the business the 

 more necessary the system. The em- 

 ployer who can not inaugurate system 

 can not succeed in any large way, and 

 the employee who can not adapt himself 

 to a reasonable system is useless to the 

 business. In the unfeeling words of 

 Fra Elbertus, it is a case of ' ' (Jet in line, 

 or get out." There is no business in 

 which system is more vitally necessary 

 than in selling flowers. 



THE NEW WHITE BUDDLEIA. 



A subscriber wants to know where 

 he can procure stock of the ' ' new white 

 buddleia." The man who has it can 

 make money by advertising in The Re- 

 view. 



TOBENIA ASIATICA. 



Replying to the inquiry in The Re- 

 view for February 12 for a source of 

 supply of seeds or plants of Torenia 

 Asiatica, I do not find seeds listed in 

 any of my fifteen or more continental 

 and English catalogues, but plants are 

 catalogued by James Veitch & Sons, 

 Chelsea, London, England. 



Theo. F. Beckert. 



BUDS DBIED IN BULBS? 



The reason tnat Golden Spur narcissi 

 do not flower is that they are heated 

 when being transported, and the buds 

 are dried up in the bulbs. This is gen- 

 erally the case with early flowering 

 bulbs. I have the same trouble with 

 my bulbs that J. G. L. told of in The 

 Review for February 17. I did not take 

 my bulbs in before the middle of Jan- 

 uary and every one came blind, not only 

 Golden Spur, but Victoria as well. I 

 took in a batch the other day, and there 

 is no sign of getting any flowers. I 

 planted some Emperor bulbs, but doubt 

 if they will bloom. Even tulips, such as 

 White Hawk, Keizerskroon and Yellow 

 Prince, do not bloom. The bulbs should 

 be examined before planting, and a lot 

 of trouble would be saved. You can 

 split a few bulbs and see if the bud is 

 dried up or not. Vermilion Brilliant 

 tulip does all right with me. I split a 

 few of Rose Luisante tulips and they 

 seem to be all right. There is one 

 steamer that is heated by steam and 

 bulb growers should look out for that 

 one. Paul Dieball. 



A WORD OF APPRECIATION. 



Here is a New Jersey florist who has 

 found that it is not where a paper is 

 PRINTED, but where it is READ, that 

 determines its value as an advertising 

 medium: 



A word of appreciation may not be out of place.- 

 For the .50 cents we spent on a 5-llne classified 

 ad of geraniums we could have sold $100 worth 

 of stock If we had had the plants. We certainly 

 will use The Review again when we have stock 

 to offer. — Evergreen Nurseries, K. M. Van Gel- 

 deren, Prop., Long Branch, N. J., February 21, 

 1914. 



CHICAOO. 



The Great Central Market. 



The market for the week between St. 

 Valentine's day and "Washington's 

 birthday was good — fully as good as 

 anyone expected, perhaps a little bet- 

 ter. Weather conditions were such as 

 to hold down the supply of stock, but 

 there was no general shortage, while 

 the demand was strong enough to clean 

 up all the first-class flowers at good 

 prices. There were some exceptions, 

 but not important enough to affect the 

 satisfactory condition at the close of 

 the week, for Washington's birthday 

 brought some extra business for three 

 days, February 21 to 23. 



This week the market eased a little 

 as Ash Wednesday arrived, but the 

 weather has been such as to hold off 

 the expected deluge of flowers. For 

 the last fortnight nearly everyone has 

 been looking for a few bright, spring- 

 like days to result in a big increase in 



