82 



The Florists^ Review 



Kebbuari 26. 1914. 



FOET WAYNE, IND. 



The Market. 



St. Valentine's day business proved 

 remarkably good this year, and the flo- 

 rists are generally well satisfied with 

 the results of their advertising and spe- 

 cial efforts to make this holiday a big 

 one. Newspaper advertising was used 

 in some instances, but some florists pre- 

 ferred individu^<l mailing folders, which 

 are believed to be an effective method 

 of advertising. Naturally a large vol- 

 ume of business resulted and the forces 

 were. kept working early and late, ex- 

 ecuting orders for valentines of flowers 

 and putting in decorations for valen- 

 tine dinners, parties, dances, etc. The 

 demand seemed to center chiefly on 

 spring flowers, both cut and in pots. 

 It was noticeable this year that al- 

 though tasteful novelties in baskets, 

 etc., sold well, the demand was not 

 nearly so great for corsages as in for- 

 mer years. Violets were in good supply, 

 but no oversupply was evident, and the 

 violet, while still in great favor, shared 

 its popularity to a large extent with 

 the variety of attractive spring flowers 

 which appeared upon the market for the 

 holiday in good quality and quantity. 

 Roses sold well; in fact, all varieties in 

 red were extremely scarce, owing to the 

 big call for this color and its valentine 

 significance. Some exceedingly pretty 

 and attractive combinations in valen- 

 tine baskets appeared in the florists' 

 shops, in which were used freesias, al- 

 liums, narcissi, pansies, tulips, hya- 

 cinths and sweet peas. The potted 

 plants of yellow tulips and jonquils 

 made effective settings for valentine 

 windows and contrasted pleasingly with 

 the lavender and white lilac. Some fine 

 Formosa lilies are in now. 



The severe cold wave that has set- 

 tled in this vicinity has affected the 

 market the last week, although the 

 days have had a great deal of sunshine. 

 Snow storms have necessitated tremen- 

 dously heavy firing. 



Various Notes. 



The Flick Floral Co. sent out some 

 exceptionally pretty valentine folders, 

 and the response was strong. They had 

 a number of valentine novelties aside 

 from the big stock of cut flowers and 

 potted plants. The force was busy with 

 several decorations for the holiday. 



H. Zur Muhlcn had a splendid call 

 for both cut flowers and blooming 

 plants for the holiday and was well 

 pleased with the business transacted. 



The Bradley Flower Shop had some 

 pretty valentine specials in the form of 

 dainty baskets and valentine boxes. 

 They had a good business. 



The Doswell Floral Co. had a splen- 

 did showing of cut flowers, violets, etc., 

 and was well sold out at the end of the 

 <*«iy. R. R, F. 



DENVEB, COLO. 



The injunction suit of the Park Flo- 

 ral Co., restraining the state land board 

 from raising the rent, has at las^jl^een 

 dismissed by the company. The land 

 board evidently decided that they were 

 likely to lose the suit, as the whole 

 matter was settled by the Park Floral 

 Co. paying et the rate of $1,000 per 

 year, which 4s wlimt they kave offered 

 all along, while the land board has 

 been contending for $3,500 per year. 

 The matter has been in dispute for 

 nearly three years and the result is a 

 decided victory for the Park Floral Co. 



■^ PREPARE 

 FOR EASTER 



It is time to set busy, for Easter is near. 

 The birds are siogiuR, to bring us good cheer: 

 And this is the message that sweetens their song— 

 That Aschmann has plants for which buyers long; 

 Azaleas, covered with blossoms; Bulbs, radiant and sweet: 

 Araucarias, perfect; Palms, stately and neat: 

 Ferns, sturdy and green; Lilies, gleaming and bright; 

 The stock is complete, the prices are right. 

 There's no time to be lost, wise florists all hurry 

 To buy up the best, and save money and worry. 



Look What We Can Offer You— Cheap and Good 



NEPHROLEPIS OR FERNS, Scottil. B, 

 .5%, 6 and 7-in. pots. 35c, 40c, 50c, 75c 

 tO4,$1.00. Harrlsll. 7-in.. 75c to $1.00. 

 Boston, 7-ln., 75c to $1.00. Glatrasli. 

 5%-in., 35c to 40c. Smithll. 6-in. pans, 

 35c, 40c, 50c. 



CYRTOMIUM Falcatum (Holly Fern). 

 51^ -in., 25c to 35c. 



FICUS Elastlca (Rubber Plant). 4-in., 

 5-in., 5%-ln., 6-in., 7-in., 25c, 35c, 40c, 

 50c, 75c. 



ARECA lutescens robusta. 4-in., made up 

 of 3 plants, 25c. 



KENTIA Forsterlana and Belmoreana. 

 5»4-in. pots, made up of 3 plants, 40c, 

 50c; single, 5%-in., Forsterlana or Bel- 

 moreana, 40c. 50c, 60c, 75c; Forsterlana, 

 12-in. tubs, 65 to 75 in. high, $4.00 to 

 $5.00. 



COCOS Weddelliana. 4-in., 25c; made up, 

 30c. 



PRIMULA Obconlca. In bloom, 4-in., 12c 

 to 15c; 5%-in., $3.00 per doz. PRIMULA 

 Chlnensis, 5%-ln.. $2.50 per doz. 



CINERARIA HYBRIDA. Our best well 

 known strain, same showing color now, 

 right for Easter. 5-ln., 5% -in., 6-in., 

 20c, 30c. 40c, 50c to 75c. 



ENGLISH IVY. 3-in., 7c; 4-in., 10c. 

 FERNS for dishes. Assorted. 2%-in., 

 4c; 3-ln., 6c. 



PTERIS Wllsonl. In 6-in. pans, 25c. 



CYCLAMEN. 5%-in., 6-in., 35c, 40c, 50c. 

 In bud. 



EASTER LILIES OUR SPECIALTY. We 

 have the genuine EASTER LILY, Llllum 

 multlflorum. We have the genuine 

 stock, true to name, raised from selected 

 bulbs, furnished by our grower in 

 Japan; 9 to 12-In. bulbs; now in fine 

 condition for Easter sale; 5% to 6-in. 

 pots, having from 5 to 10 buds to a 

 plant; 10c per bud; plants having less 

 than 5 buds, 12c per bud. Order Now. 

 Buds now showing; plants of medium 

 height. 



HYACINTHS are scarce this Easter, but 

 we put in last fall an immense stock of 

 our own importation, which will make 

 large spikes and cannot be compared 

 with the cheap stuff that is now float-, 

 ing on the market. Gertrude, best pink; 

 La Grandesse, best white; King of the 

 Blues, best dark blue; Grand Maltre, 

 best lavender blue. 4-in pots, staked 

 up. $12.00 for 100 pots. 



TOURNESOL" TULIPS, best double red 

 and yellow variegated; Murillo, double 

 rose; Imperator Rubrum, brlgiit red 

 double; Couronne d' Or, dfl«bl?Vellow, 



new, three bulbs planted in a 4-in. pot, 

 $15.00 per 100 pots, $8.00 a doz., in 

 bloom one week before Easter. 



DAFFODILS, Von Slon. Best double yel- 

 low NARCISSUS in existence, three 

 double-nosed bulbs, planted in 5% to 

 6-in. pot, $3.00 per doz. pots, out of cold 

 frame, will bloom one to two weeks 

 before Easter. 



While we pay the highest price for our 

 Bulbs of Hyacinths, Tulips, etc., from 

 Holland growers, you must bear in mind 

 that we can sell them no cheaper than 

 we do, and we assure you that there is 

 no profit in it for us for the fine stock we 

 sell you. 



ASPARAGUS SPRENGERI, 4-in., 10c; 2%- 

 In., 4c. 



ASPARAGUS PLUMOSUS NANUS, 3-in., 

 7c; 4-in., 10c; 2%-in., 4c; 5i^-in., 25c 

 to 35c. 



Our specialty, the world wide known pure 

 white MOONVINE, Ipomoea Noctlflora, 

 is now ready, 2%-in. pots, $5.00 per 

 100. 



ARAUCARIA Excelsa. 6-in. pots, 4, 5. 6. 

 7 tiers, 75c, $1.00, $1.25, $1.50. 



RHODODENDRONS. 12-in. tubs, full of 

 buds, $1.25 to $1.50. 



SPIRAEA GLADSTONE In 6 and 7-in. 

 pots, in bud, 30c, 40c, 50c and 75c. 



HYDRANGEA OTAKSA, full of foliage, 

 all have buds, just right for Easter 

 sales. 5%, 6 and 7-in pots, 25c, 30c, 40c, 

 50c and 75c; FRENCH HYDRANGEAS, 

 Mme. Moulllere, best white and Gen. 

 de VIbraye, bright rose, 30c, 40c and 50c. 



BEGONIA GRACILIS LUMINOSA, deep 

 red, in bloom and bud, 5% -in. pots, $3.00 

 per doz. 



HEADQUARTERS FOR AZALEAS FOR 

 EASTER BLOOMING. 



Order now. 5 houses full. 10,000 of the 

 choicest plants on hand, ready for im- 

 mediate shipment. We are the only im- 

 porters of AZALEAS, of which we have 

 made a specialty for the last 25 years. 

 We have the well-known, best double pink 

 Mme. Van der Cruys^en, 5%-in.. 6-in.. 

 7-in., 8-in. pots, 60c, 7oc, $1.00, $1.25, $1.50 

 to $2.00. 



Vervaeneana. Best double rose varle- 

 E;ated, large flowering, 5% -in., 6-in., 

 7-in. pots, 60c, 75c, $1.00, $1.25 $1.50 to 

 {2.00; NIobe and Deutsche Perle, best 

 double white; Princess of India, double 

 ■ ariegated; De Schryverlana, double varie- 

 gated; ApoUo, best red; and other well- 

 known varieties, 75c, $1.00, $1.25, $1.50 

 to $2.00. We have about 100 assorted at 

 lOr, open for 3 weeks only. 



All good^ must travel at purchaser's risk only. Cash with order, please. 

 Pltase state if you want stock shipped in or out of pots. 



Godfrey Aschmann 



1012 West Ontario Street, PHDLADELrHIA, PA. , 

 Wholesale Grower, Importer and Shipper of Pot Plants 



