Mai:, ji r,. I'.il t. 



The Florists^ Review 



13 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



BLOOMS FOR BUSINESS BLOCKS. 



A iii()\ t'lnt'iit i'ov tli«> ln'Mutificiitioii of 

 (illicc liiiildiiiys aiiil husincss hloclis l)v 

 iMcaiis of window lioxos ami tlic like, 

 wliicli l)as hccii started in soxi'ial i-itics 

 ill tiiis coiiiitiy of late, is iimitM' way in 

 Kansas City and lias an earnest adxo- 

 <'ate in A. I\ iSaiiie. wlio finds time, 

 aside finin the management ot' iiis llo- 

 lists" husiness, to assist in tlie maiia^c- 

 iiieiit of tiic eity, and sits in tiie city 

 coniicil. Suili a plan, if cairii'd out liy 

 the landlords ;ind tenants of the sky 

 SI rapeis. would add not a little to the 

 Itorists' profits, hesides cultivating a 

 ilesiic f'oi- j^reenhouse products that 

 .would siilisei|ueiitly mid to the trad<'"s 

 income. Alderman liarlie ludiescs it 

 may lie (joue as well here ns in fairo 

 pi'aii cities and in this c<iii iiect ion says: 



■'Twi) summers aj^o 1 was nii a trip 

 aliro;i<l and landed at llremen, (ier 

 ■many, and as I walked aloii;: the Imsi 

 ness streets I w;is stiilck liy the pro 

 fusion ot' flowers that were e\ery\\here 

 1 lookeil. IMossomin^: phiiit-- and trail 

 iliL: \ines were on all sides. Window 

 ledi^es ami lialconies ot' Imsiness houses 

 .•ind residences \veie lieilecke.l with 

 masses of' Idoom, wliile \ines traildl 

 <lown the walls, half coxi'iiny the brick 

 and stone work. No one can imaiiiiie 

 the odd and l.astinjz impiession the 

 m.asses of' color in the midst ot' the 

 • •oinmei(da! tr.allic of' a conLiesteil city 

 made on unaccustomed eye^. 



■ ' I.atei- 1 saw the s;iiiie t hi n;^ in 



':2:> 



lierlin ami other (ieiinan (ities, and in 

 I5(dj;ium, France and Switzerland. in 

 Herlin the custom was |)articularly no- 

 ticeable, for the leasoii that tln're is 

 practically no open >;round space there, 

 as compared with the wide lawns in 

 many .\meric;ui cities, vet flowers are 

 everywhere one yoes. 



CALMING KICKING CUSTOMERS. 



W hen a cu^lomei' kicl<s, keeji coid. 



I'Acry customei' thinks the ri.Liht to 

 kicis is part of' what he or she pavs 

 for— it "s the same as tiadine stamps 

 with the floods. And what the ciis 

 tomer thinks, i^oe--; or the customer 

 yoes. 



It is a losiiiL; ^anie to try to <-on 

 \ince them that they're wroiiL:. So 

 play it sat'e. and dim 't ariiin'. 



Keep i-ool and keep your customers. 

 <iet e\ en I ly " -.ell i m; tliein that much 

 larger orders. The llorist who is al 

 ways ii\il, nil mattei' what his ens 

 toiners ma^ be, i^ the one whose tiade 

 is e\ er on t he i iir ri'ase. 



THE SPRAY OF ROSES. 



There doubtless are stores in which 

 the pillow still is the most f'r,'i|nent Iv 

 i-alleil f(U' t'uner.;il design, but in most 

 np-lo (late est aid isliments tlie wreath 

 has supplanteil iIk' pillow as the pope- 

 lar thiiiL;. .\nd the wreath is ;ii\injr 

 place to the spray. In tin' so-called 

 lii'_:h cla^-^ vtuie< wire t'rann".: are used 



innch less than they were a few years 

 aj^o. Indeed, there are plenty i>\' stores 

 where wreath fr.ames are about the 

 only ones carried in stm k and where 

 more s|irays ;ire made than all other 

 funeral desi^^ns combined. 



The ;iccoinpan.\iny illustration sIiowh 

 a jiopnlar f(uin of spray. Tliis ono 

 wa- mad<' witli a base ot' leucotho<' 

 le., V es and contained appi'o.ximately 

 -iNty roses, with a little Spren<;'ori, 

 and some adiantnin and asparagus with 

 the tie. The iMe ot' chiffon is becom- 

 in;^ nearly universal; it adds immeas- 

 urably to the appearance of the desi^^n. 



CONCERNING PROFIT MARGINS. 



The riiilad.dphia rnblic Ledger Im- 

 I'ebruarv I'n contained .-in item, ap[iar 

 ently iii^; iied by •'biL: bn-.i ne---. ' ' that 



has -et the Incal llorist> \<y ll ar^. 



It re.ads in part as follow--: 



• • The censu-- t'ouiid t hat a -ton ol' 

 bituminous mi the car at a mine was 

 worth .-Fl.or. It .-ilso fimiid that-it co>t 

 exactlv .f 1 to put it there, niesnlt: 

 l^iidit III' 7 cent^ on each ton. which 

 must pay lor depletion nl' mine ami 

 also intere-t on the inonev invented. In 

 the state of I'eli ns\ I V a n i;i tli.-|t w:i-. :i 

 ^liade o\ er t ll ree per cent. 



•'Seven cents ii toll loois-. Iiim' a t i n v 

 inaiLiin to work with. A bi;^ I'liiladel 

 phia, llorist tell- nii' that when he -ells 

 the letail in.an.^l woiih ol' llower-. the 

 batter charge- an average ot >:; to lii- 

 cii-t oilier- iiir I hein. 



A Spray of Sixty White Roses on a Background of Leucotfioe. 



