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The Florists' Review 



March 5, 1914. 



hfci to Advertisers, Paje 118, 



NOTICE! 



It is impossible to guarantoo 

 the insertion, discontinuance 

 or alteration of anj advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



...CONTENTS,.. 



Ketail Store Mnnagement l."? 



— Blooms for Business Blocks l.'{ 



— Calming Kicking Customers i;i 



— The Spray of Hoses (lllus. ) 13 



— Concerning Profit Margins 13 



— Credit System for Florists 14 



Progressive Texas Florist (iUus.) 14 



Buglness Embarrassments l.T 



New "York's Spring Show ITi 



Itomau J. Irwin (portrait) l.'i 



Dutch Bulbs Come Blind 15 



Sweet Peas Ki 



— Early Flowering Spencers (illiis. ) 10 



— Wehrman's Winter Spencers (lllus.) ifl 



— Sweet Feas for Outdoors 17 



Seasonable Suggestions 18 



— Show Pelargoniums 18* 



— Gladioli 18 



— Marguerites IS 



— Lilacs 18 



— Rambler Roses 18 



— Miscellaneous Deciduous Shrubs 18 



— Lily of the Valley 18 



Narcissi Are Short-stemmed 1^ 



Narcissi Failing to Flower 1!) 



Seeds Fail to Gcrmiuate 19 



Pelargonium Leaves Spotted lit 



Scale on Alteruanthera 19 



Carnations 20 



— Shifting the Young Stock 20 



— Engelmann on Continent 20 



Orchids 20 



— Seasonable Notes 20 



Snapdragon Turning Yellow 21 



Food for Cinerariiis 21 



A Planting Plan (lllus.) 21 



Danville Florists Active 22 



Hotels at Danville, III 22 



Kansas City 22 



Obituary 22 



— Fred Vetter 22 



— Arthur C. Canfleld 22 



News Notes 23 



"The Chestnut Tree" 23 



Society of American Florists 24 



They Set the Pace 24 



t;hlcago 24 



Baltimore 31 



Philadelphia 34 



New York 38 



Buffalo. N. Y 40 



Washington, 1). (," 42 



Rochester, N. Y 44 



St. Louis 4.". 



Toledo, 49 



Belpre, .-.1 



Steamer Sailings r>2 



Seed Trade News ,'•4 



— Senate Acts on Parcel Post ."4 



— The Postofflce Concurs .">»! 



— Smile»When Skies Wi'ep in Ciil ."ti 



— Sale of Adulterated Seeds r,S 



■ — Catalogues Received .'■>!• 



Vegetable Forcing <>t) 



— Propagating Sweet Potatoes (U1 



— Best Early Outdoor Tonlato. <)2 



— Diseased Cucumber Vines t«2 



Pacific Coast Department 08 



— Los Angeles OK 



— Tacoma, Wash 70 



— Portland. Ore 70 



News of the Nursery Trade 72 



— New P^ngland Nurserymen 72 



— "On to Albany" 72 



— Crown Call on Nursery Stock 73 



— IJable for Damages 7.'1 



New England Department 74 



— Brockton, Mass 74 



— Boston 74 



— Providence 78 



Cincinnati 80 



New Orleans 82 



Ottawa, Kan 84 



Milwaukee, Wis 84 



Hartford, Conn S6 



Amherst, Mass 88 



New Bedford, Mass 88 



Newport, R. 1 88 



Greienhouse Heating 106 



— Capacity of Boiler 106 



— Two Wyoming Houses 106 



Loulgville, Ky 108 



Syracuse. N. Y 1 10 



Cleveland 112 



Pittsburgh 112 



Nashville. Tenn 114 



Columbus, 110 



Hastings, Neb, — The sympathy of the 

 trade is with C. W. Sidles in the death 

 of his mother. 



wm 



STS' ^ 



Establlflhed, 1897, by O. L. GRANT. 



Published every Thursday by 

 The Florists' Publishing C3o., 



630-660 Oaxton Building, 



608 South Dearborn St., Ohlcaffo. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Otilcago. 



Entered as second class matter 

 Dec. 3. 1897, at the poet-oftlce at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



Sut>ecrlptlon price, $1.00 a year. 

 To Canada, $2.00; to Europe. $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 Tertlslng accepted. 



SOCIETY OF AMERICAN FLORISTS. 

 Incorporated by Act of CongTsis, March 4, 1901. 

 . Officers for 1914: President, Theodore Wlrth, 

 Mlniu^ polls; vice-president, Patrick Welch, Bos- 

 ton; Secretary . John Young. 53 W. 28th St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual oonventlon, Boston, Mass., 

 August 18 to 21, 1914. 



Eesults bring advertising. 

 The Eeview brings results. 



Fob a curtain-raiser, March did the 

 lion act over a large part of the United 

 States. The arrival of the lamb will be 

 awaited with pleasant anticipations. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or ?.ometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Charles W. Johnson, secretary of 

 the Chrysanthemum Society of America, 

 has compiled a table showing in full and 

 detail the work of the society's exam- 

 ining committees for the season of 1913, 

 as printed in The Eeview from week to 

 week last October and November. 



The trouble witlf giving a man more 

 credit than he is entitled to is that the 

 seller deludes himself into believing he 

 is the only one to whom an excessive 

 sum is owing. Later it develops that 

 the man of insecure credit owes everyone 

 who will trust him and none of the sell- 

 ers would have extended credit had they 

 been aware of the aggregate amount of 

 the debts. 



Not unlike the appeal ance of the first 

 hand-organ as a harbinger of spring is 

 the increase in the classified ads in The 

 Eeview. The increase in these busy lit- 

 tle liners is almost two pages this week 

 and, incidentally, it sets a new record 

 for this date. These inexpensive little 

 ads are wonderful result bringers and 

 practically everyone who has surplus 

 plants is using them. 



The best index to the character of its 

 circulation is the class of advertising a 

 publication carries. If you note a pub- 

 lication carries regularly advertising that 

 makes it appeal to the private planter, 

 or the private gardener, you may be sure 

 that publication's circulation largely is 

 of the classes indicated, otherwise the 

 advertisers would not be spending their 

 money there. On the other hand, if a 

 publication carries only strictly trade 

 advertising, you may be sure it has 

 strictlv trade circulation. 



SOCIETY OF AMERICAN FIiORISTS. 



Meeting of Board of Directors. 



President Theodore Wirth directs me 

 to call a meeting of the' board of di- 

 rectors of the S. A. F. at the Parker 

 House, Boston, March 17. The first 

 session will be called to order promptly 

 at 9 o'clock Tuesday morning, March 17. 



President Wirth also directs me to 

 request all state vice-presidents and sec^ 

 retaries of the different florists' clubiSI 

 to communicate with this office at once, 

 stating any business that they would 

 like to have acted upon at the meeting 

 of the board of directors. President 

 Wirth is especially desirous that all flo- 

 rists' clubs make a report to me at 

 once as to what their respective organi- 

 zations are doing in regard to affiliation. 

 ' John Young, Sec 'y. 



53 W. 28th St., New York, N. Y. 



THEY SET THE PACE. 



Ordinarily a man keeps hustling to 

 get business; sometimes, however, busi- 

 ness keeps a man hustling to catch up 

 with it. The times when the latter is 

 the case usually occur when the man, 

 if he is a florist, has put a Classifled 

 Ad in The Eeview. These little won- 

 der-workers keep a man on the jump. 

 See what happened to this florist: 



Please discontinue my fuchsia ad for a while, so 

 I can catch up. Impossible to fill all orders. One 

 took 1.000, and I filled an order today for 1,500. 

 No end to small orders. — B. B. Pohlmann, Rock 

 ford. 111., February 2, 1914, 



CHICAGK). 



The Great Central Market. 



The overdue relaxation in, market 

 conditions arrived with Lent. The 

 change had been expected for a fort- 

 night or more, so that no one was sur- 

 prised when supply, demand ^nd prices 

 all eased at the same time. The weather 

 was as much responsible as the arrival 

 of Lent. The erstwhile period of sack- 

 cloth and cinders has not been much 

 of a market factor the last few years, 

 but its effect is plainly evident for the 

 first few days following Ash Wednes- 

 day. This year Lent brought the break 

 in the weather; that was all the grow- 

 ers needed to start the heavy cuts. 

 Eose crops that were going off at 

 Christmas did not get into full swing 

 again until the last three days of Feb- 

 ■ruary. They no doubt would have come 

 along quite a little sooner except that 

 both January and February were ab- 

 normally dark and February also was 

 unusually cold. The two or three 

 springlike days at the end of the month 

 were enough to start the crops. March 

 came in like the proverbial lion, which 

 served to check the cuts a little, and 

 demand is sure to increase about the 

 time this issue of The Eeview gets 

 into the hands of the trade, but there 

 is little chance of any scarcity of any 

 kind of flowers from this time on. 



If there is anything that is not in 

 abundant supply it is first-class Beau- 

 ties. There have been as many Beau- 

 ties as have been called for lately, but 

 the quality is not all that could be de- 

 sired. There is no shortage of roses; 

 no buyer need hesitate. One old hand 

 at the business estimates that the aver- 

 age value fell fifty per cent last week, 

 but the growers, nevertheless, received 

 larger checks, for the cuts more than 

 doubled. Of course a few of the best 

 roses still are being sold at the former 



