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38 



The Florists* Review 



March 5, 1914. 



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FLOWER BOXES °°1 



which are appropriate, suggestive of their use, and harmonize with O 

 the quality of flowers packed, are looked for by particular florists, 

 when purchasing their requirements in Folding Paper Boxes'. 



SEFTON 



FOLDING CUT FLOWER AND 

 CORRUGATED DESIGN STYLE BOXES 



have never been found wanting. Their superior quality, printing, 



and wide variation of sizes and colors make selection a pleasure. 



Write for our Flower Box Booklet in colors. 



Samples sent on request. 



THE SEFTON MFG. CO. '^cffcilS.SZ^ 



FACroitlES: CHICAGO, ILL ANDERSON, IND. BROOKLYN, N. T. 



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Mantlon Tb» BgTlew when yon write. 



E. A. Vincent, of White Marsh, Md., 

 delivered a fine illustrated lecture on 

 geraniums before the Florists' Club 

 March 2. 



The weakened Florex Gardens green- 

 house suffered further damage in the 

 Lion's day storm. Many small losses 

 are reported from Wilmington, Secane, 

 Collindale and other places, all alarm- 

 ing, but fortunately not serious. 



Stuart H. Miller is ill with grip. 



Charles Henry Fox continues vigor- 

 ously pushing the publicity campaign 

 of the Retail Florists' Association. 



Phil. 



NEW YORK. 



The Market. 



The February hoodoo is dead. Far 

 more depressing than Lent has been 

 the abominable weather. Last week, 

 until near its close, was no exception to 

 the rule, and the whole month has been 

 just one snow storm and cold wave 

 after another. The clean-up Saturday 

 was at great concessions from listed 

 prices and in large quantities the buyer 

 was supreme. Street merchants made 

 violets their merchandise, and the 

 warmer weather made' safe the ex- 

 posure of any kind of flowers. 



Lent seems to be more effective this 

 year than usual in decreasing the retail 

 cut flower trade, and the big plants- 

 men say there is a complete cessation 

 of demand from this department of the 

 business for blooming plants. 



All roses, from American Beauties 

 through the long list of new and old 

 varieties, are sharing in the general 

 depression, and at the same time daily 

 receipts are increasing. The scarcity 

 of the short-stemmed grades is no 

 longer complained of. Prices hold firm 

 on the selected stock of a few of the 

 popular rose novelties, of which the 

 supply is still limited. Carnations 

 broke early in the week and reached 

 low-water mark Saturday. Only the 

 novelties hold steady at quoted rates. 

 Of the older varieties there are al- 

 ready more than the market can digest 

 profitably to the grower. 



Gardenias are maintaining the prices 

 of last month. Valley and lilies are not 

 overabundant and prices hold fairly 

 well. Violets have found an outlet at 

 last through the street merchants. 

 Sweet peas are coming in larger volume, 

 with the Spencer varieties commanding 

 excellent prices. Single violets have 

 slumped badly in price, but not in qual- 



Olive Green Cut Flower 



DESIGN mi SPRAY BOXES 



Al pull telescope 



No charge for printinK on orders of SOO and over 

 PerlOO Per 100 



18x5x3 ..$2.25 28x8x4 ..$4.30 

 21x6x312.. 2.66 30x6x3ia.. 3.75 

 24x5x312.. 2.85 36x8x5 .. 6.50 

 24x8x4 .. 3.75 42x8x6 .. 11.00 



30x10x6, for sprays. 

 36x11x7, " " 



48x11x7. 

 16x16x8, 

 18x18x8, 

 20x16x8, 

 20x20x8, 

 24x20x8. 

 24x24x8, 

 26x17x8, 



designs 



PerlOO 

 ..$ 8.50 

 .. 11.60 

 .. 16.00 

 .. 11.00 

 .. 12.00 

 .. 12.50 

 .. 13.75 

 .. 16.00 

 .. 16.00 

 .. 15.25 



Per 25 

 $2.60 

 3.00 

 4.00 

 3.00 

 3.25 

 3.25 

 3.76 

 4.00 

 4.50 

 4.00 



C.C.POLLWORTH CO.,^\rr„^i-: 



Mention The Berlew when yoo writ*. 



Plants Sell Better 



when the ugly clay pots 

 are hidden by the ftt- 

 tractive and artistic 



EVER -READY 

 POT COVERS 



Strons cardboard 

 foundation. Be«t qual- 

 ity waterproof crepe 

 paper, silk fiber ribbon 

 ties at top and bottom. 

 Firmly held with Im- 

 proved metal fastenings. Furnished in four 

 colors and many sizes. Write for samples and 

 prioe list today. Send lOc for postage. 

 ETEB - BBIDT FLOWKB POT COVER CO. 

 146 Hnchea Ave., Buffalo, N. Y. 



Mention "ft* E«Tlew wh»B yon wtXtm 



ity. In both price and quality cattleyas 

 have retrograded; the demand for any 

 but the best is nil. The majority of 

 the arrivals receive scant recognition. 

 Department stores again feature them 

 as bargains and some of the local a<l 

 vertising florists offer thorn below- 

 quoted wholesale rates. 



The general quality of the tulip ship- 

 ments is improving. Purity freesia is as 

 popular as ever and lilac, mignonette 

 and acacia are all of splendid grade. In 

 the general assortment are found snap- 

 dragons, forget-me-nots, wallflowers, 

 daisies and calendulas, while of bulbous 

 stock there is in narcissi and daffodils 

 practically no limit. Shipments from 



Mention The Review when you write. 



the south are expected befor»^ the pres- 

 ent week closes. Fancy and otlier tern» 

 are reported scarce by the green goods, 

 merchants. 



