68 



The Florists^ Review 



March 5, 1914. 



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Pacific Coast Department 



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LOS ANOEIiES. 



The Market. 



Business has been good at times dur- 

 ing the last seven days, but there have 

 also been dull times. During the tie- 

 up caused by the flooding of the streets 

 it seemed that everybody wanted flow- 

 ers delivered. A cause suggested was 

 that, as people could not get out and 

 use their autos, they gave indoor enter- 

 tainments more freely. At the time of 

 writing there is a decided slump and 

 flowers are going to the dump, both in 

 the retail and wholesale stores. Funeral 

 work is the only outlet of any conse- 

 quence. 



Stock is in fine shape, possibly better 

 than at any time during the winter. 

 Prices rule low and many retailers have 

 been wise enough to see the possibili- 

 ties in the situation and give their pa- 

 trons the benefit in dollar boxes and 

 in good value. Plants, owing to the 

 high prices asked, are selling slowly. 

 This is the more regrettable because 

 growers are taking more interest in 

 plants than formerly and producing bet- 

 ter stock. But the time is coming, more 

 rapidly than many people imagine, 

 when good plants will take a much 

 higher place than they do now and be 

 a more staple commodity. 



Damage by Flood. 



Last week's Los Angeles news-letter 

 was kept from the readers by a storin, 

 unequaled in the history of the city, 

 which burst over the locality February 

 18, flooding everything and turning the 

 streets into swirling rivers. Between 

 12 o'clock noon and 1 p. m. two inches 

 of rain fell, more than half an inch 

 being recorded in ten minutes. By mid- 

 night 4.24 inches had fallen, bringing 

 the total for the season to 19.28 inches. 



The damage done cannot as yet be 

 calculated, but the total will be a big 

 one. Street cars were stalled between 

 washouts, making it impossible to move 

 outward or back to the city, and people 

 had to wade knee-deep to their homes. 

 Stevenson avenue was entirely blocked 

 by a store that was swept across the 

 street, the water running like a mill 

 race around it. Not only have the 

 flower growers and truck farmers suf- 

 fered, but thousands of acres of fall 

 and spring sown grains have been either 

 washed out or covered with a foot of 

 silt. The deepest 'precipitation for the 

 storm was registered at Claremont, 6.60 

 inches, though Pomona was a good sec- 

 ond with 5.94. Pasadena was abso- 

 lutely flooded. 



Various Notes. 



Morris Goldenson had the misfortune 

 to twist his ankle on stepping from the 

 sidewalk recently. He has not been 

 able to walk for a day or two. In the 

 store business keeps up well, funeral 

 work being especially brisk. The artistic 

 window displays made here by Manager 

 John Gordon, and the fact that he is 

 always right on the job, have doubtless 

 a lot to do with the success of this fine 

 store. 



Walter Armacost & Co. are sending in 

 excellent plants of Schizanthus Wise- 



tonensis, finely grown and in a good 

 variety of colors. This comparatively 

 old plant has not been much grown on 

 the Pacific coast up to the present, but 

 it is apparently coming to its own. 



The Freeman-Lewis Co. reports good 

 business and keeps up a splendid win- 

 dow display. A pretty combination re- 

 cently noted was Sir Watkin daffodils 

 and peach branches. 



The trial grounds of the Germain 

 Seed & Plant Co., on the "Whittier road, 

 suffered practically no loss during the 

 recent floods, which spread all around 

 them, covering the adjacent land with 

 thousands of tons of silt in some places 

 and washing out others. This is due 

 partly to a slight elevation and also to 

 the foresight of P. J. Gonner, the su- 

 perintendent, who had large relief 

 ditches dug. Nearly 50,000 pansies of 

 the famous giant prize strain are now 

 in full bloom there, besides countless 

 thousands of younger seedlings. These 



are being shipped all over the coast, 

 from Washington to Mexico. 



John Morley, park superintendent at 

 San Diego, was in town last week on 

 a business trip. He says things are 

 shaping up well for the big show next 

 year. We were sorry to hear that Mrs. 

 Morley was far from well, a severe 

 cold contracted some time ago keeping 

 her in the house. 



I was sorry to hear, on calling at 

 the Los Angeles Flower Market, that 

 C. E. Morton was again on the sick list. 

 F. Sperry was in charge and looked as 

 though he also had been having a hard 

 time of it. Business has been brisk and 

 the stock is in fine shape. A new de- 

 livery, car has been put on the road. 



E. H. Eust, of South Pasadena, is to 

 open a salesyard at the corner of La 

 Salle and West Washington streets. 



At Staiger & Mundwiler's the stock 

 is in fine condition and a promising 

 looking lot of Easter lilies, ferns and 



Cecile Brunner and Other Roses 



We have an exceptionally fine, large stock. 



VIOLETS 



in any quantity. Positiyely the best on the market. 



We are also headquarters for Orchids, Lilies, Greens, and in 



fact everytMng for the florist. 



OUR PRICES ARE RIGHT 



E. W. McLELLAN CO., Inc., ^«-*« ^iiVt-STANcisco 



NHrs«rl«s at Burllnsam*. Cal. 



Mention The Rerlew when yon write. 



H. N. GAGE CO., Inc. 



536 South Broadway, LOS ANGELES, CAL. 



Write your wants for rooted and unrooted cuttings and 2 J^ -inch 

 stock of Cecile Brunner Rose. 



Especially fine lot of Asparagus Plumosus Seed, $1.50 per 1000. 



Quantity prices on application. 



WHOLESALE FLORISTS 



. NURSERYMEN 



Mention The ReTlew when yon write. 



Los Angeles Flower Market, he. 



822 So. Rroadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mention The Review when yoa write. 



S. MURATA & CO. 



WHOLESALE FLORISTS 



rhoa. M... 2.s7.F2ao4. 751 So. Biwdway, LOS ANGELES, CAL 



