28 



The Florists' Review 



March 12, 1914. 



Their window in the South Salina street 

 store was quite attractive, with potted 

 Von Sions and Boston ferns. 



Permit has been granted to C. B. 

 Brown for the erection of greenhouses 

 in this city at au estimated cost of 

 $5,000, to be used for vegetable growing. 



Theodore Foederer, formerly a florist 

 in this city, but more recently foreman 

 for George Perkins, of Fulton, has 

 opened a flower store on Main street, 

 i\ilton. 



The local body of Elks unanimously 

 elected Miles Henckle their exalted 

 ruler at their annual election. He is 

 especially fitted to fill this important 

 position, as he has worked in all the 

 preceding offices of the lodge. With 

 th^se added responsibilities and his in- 

 creasing business, he is not liable to find 

 time heavy on his hands. 



The first French hydangeas, flowering 

 almonds and genistas of the season were 

 shown at the store of the W. E. Day Co. 

 last week. Mr. Day was especially busy 

 with decorations last week. 



The Florist Shop, the new store of 

 the Fierce-Christian Co., will not be 

 opened as early as was expected, on 

 account of the delay in getting the 

 cooler installed. The work of fitting up 

 the store is progressing rapidly and as 

 soon as the cooler is received, it will 

 be installed and the store cjj^ened for 

 business. 



The Baker Floral Co. has tried sev- 

 eral of the newer varieties of carna- 

 tions this season and they are particu- 

 larly pleased with Pocahontas, the dark 

 red. They exhibited a vase of blooms 

 from their small stock, all measuring 

 from three and one-half to four inches 

 in diameter. Formosa lilies are being 

 cut in quantity. 



The week following March 23 is to 

 be known as display week and the color 

 scheme, as designated by the Chamber 

 of Commerce, is yellow and white. All 

 stores are making great preparations for 

 elaborate displays, and there will be a 

 big call for ])alms, ferns and yellow and 

 white blooming plants and cut flowers. 

 A committee has been formed, consist- 

 ing of Hugh McCarthy, W. E. Day and 

 Chester Harris, with two merchants in 

 other lines, to arrange for and direct 

 the floral decorations. As this is the 

 first year this scheme has been tried 

 here, it will be interesting to note the 

 results obtained by the local florists. 

 At a meeting held March 7 only tenta- 

 tive plans were talked of and definite 

 action will be taken at the meeting held 

 this week. B. F. C. . 



Alexandria, Minn. — Mrs. Joseph Pen- 

 nar reports business for the last year 

 particularly good, with a bright out- 

 look for the spring trade. 



PITTSBUBOH. 



Tlie Market. 



Pittsburgh, like the rest of the coun- 

 try, has certainly been having discour- 

 aging weather, but fortunately there 

 have been no accidents and the growers 

 all got through without damage. We are 

 now in the season of Lent, but trade 

 has continued fair. There has not been 

 a glut of anything so far, which is 

 really unusual, as the beginning of Lent 

 is always the worst. The wholesale 

 houses all seem busy. They are hand- 

 ling a great deal of stock, but in some 

 things prices are not what they should 

 be. So long as stock cleans up, how- 

 ever, all are satisfied. 



The retail stores all have had plenty 

 of funeral work, which has kept them 

 from noticing the falling off in social 

 affairs. Considering the weather, which 

 kept down the transient business, they 

 have nothing to complain of. 



Club Meeting. 



The Florists' Club met Tuesday 

 evening, March 3, and there was a fair 

 attendance, considering the weather. 

 Those who missed this meeting missed 

 one of the most interesting ever held 

 by the club. On account of the storm 

 the exhibits of roses expected from 

 Bichmond, Ind., and Baltimore, Md., 

 failed to arrive, but a fine bunch of 

 Killarney Brilliant came from S. S. 

 Fennock-Meehan Co., of Philadelphia. 

 The flowers were greatly admired and 

 a certificate of merit was awarded. This 

 is a rose that will certainly be in great 

 favor with the private gardeners. 



Carl Becherer, gardener at Dixmont 

 hospital, the member who always brings 

 something, had an exhibit of tulips and 

 hyacinths. T. Tyler, gardener for Mr. 

 Armstrong, had a handsome plant of 

 Triana; with fourteen fine blooms. H. 

 Rapp, gardener for D. T. Watson, 

 showed cinerarias of exceptionally good 

 cultul'e. A fine lot of Primula obcon- 

 ica was displayed by Mr. Thompson, of 

 Sewickley. 



" Mrs. Elsie McFate, of Turtle Creek, 

 was elected a member of the club. She 

 is the second woman on the membership 

 roll. The dul) welcomes her and "'ishes 

 it might have more of the women 

 who are interested in the trade among 

 its members. 



T. P. Langhans was asked to bring 

 before the club a proposition for a new 

 location for our meetings. He presented 

 the matter reluctantly because it would 

 be unwise to change so long as our 

 host, the Fort Pitt hotel management, 

 welcomes us and provides for our meet- 

 ings the greatest comfort, permitting 

 us to meet at no coat whatever, in the 



finest and most convenient places that 

 we could wish for. The president, Neil 

 McCallum, was directed to secure 

 speakers and arrange for a supper to 

 which we can invite our ladies, half of 

 the cost to be borne by the club. It 

 is expected the tickets for this evening 

 will only cost the members 50 cents 

 each. Announcement of this affair will 

 be made in due time. 



Arthur Coggeshall, who is Dr. Hol- 

 land's assistant in the natural history 

 department of the Carnegie Institute, 

 then delivered his lecture on the diplo- 

 docus, illustrated with lantern slides. 

 This lecture was without doubt the best 

 illustrated lecture presented at the 

 club's meetings. Mr. Coggeshall 's talk 

 and pictures took up about sixty min- 

 utes, after which he answered questions 

 concerning matters dating back perhaps 

 250,000 years. 



Various Notes. 



None of our local growers are cut- 

 ting lilies just now, but Karl Koenig, 

 the lily king of this district, says he 

 will be all right in ten days, as he 

 does not wish to put on too much heat 

 and soften up the whole house. He will 

 have about 50,000 lilies for Easter, and 

 the Pittsburgh Cut Flower Co. will han- 

 dle them all. His other bulbous stock 

 is fine. 



J. M. Hamm is opening a new flower 

 store at 3810 Forbes street, Oakland, to 

 accommodate the people midway be- 

 tween the downtown and east end dis- 

 tricts. Clarke. 



DBEEB'S ENLABGED STOBE. 



As reported in the Philadelphia news- 

 letter in last week's issue of The Re- 

 view, Henry A. Dreer, Inc., has its en- 

 larged, store ready for the spring trade. 

 It was December 29 that Wm. F. Dreer 

 closed the deal by which his company 

 secured the building adjoining the one 

 it had occupied for years. Remodeling 

 was begun at once and the formal open- 

 ing took place last week, the double store 

 as it then appeared being shown in the 

 accompanying illustration. The two 

 stores are connected through a large 

 archway. The principal feature of the 

 improvements is an entire duplication 

 of the vegetable and farm seed depart- 

 ments, including lawn grass seeds, etc., 

 thus giving double the counter space 

 previously available. A special plant 

 department is another feature of the re- 

 arrangement of the stores, where expert 

 plantsmen will give correct informa- 

 i\^ tion and attend to the wants of cus- 

 tomers in this line. Provision has also 

 been made for giving exhibitions of 

 flowers at seasonable times, beginning 

 in May and continuing until late in the 



Views in the Enlarged Store of Henry A. Dreer, Inc., Philadelphia. 



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