30 



The Florists^ Review 



MabCH 12, 1914. 



Index to Aivertiscrs, Ptft 126. 



NOTICE I 



It U impossibl* to guarant** 

 th« insertion, discontinuanco 

 or alteration of any advertisa- 

 ment unlats instructions ara 

 received by 



5 P. M. TUESDAY. 



...CONTENTS. 



«♦ 



Illinois aod Indiana Florists Join Hands 

 (lllus.) 17 



— Herbert E. Smith (portrait) 18 



— The Banquet at Danville, 111. (illus. 1 19 



— Florists' Trade Prosperous 20 



— Treasurer's Report 20 



— Secretary's Report 20 



The Indianapolis Mum Show 21 



I'lan for Indianapolis Show 21 



A Word for the Big Hiiuse 21 



Chicago Club Meeting 21 



Retail Store Management 22 



— Baskets and Flowers (ilUis. i 22 



— F. T. D. After tl>e I'ublic 22 



— If tiie Florists Spoke 22 



— Florists" Stationery 22 



— Holiday Window Boxes (illiis.) 23 



Bisulphide and White !• ly 23 



Cailas Not. Opening 23 



Callas Not F'lowering 2."? 



Calla Foliage Dying 23 



Planting CJIadiolus Bulblets ^ 23 



Currant Worms 7. 23 



Carnations 24 



— Feeding the Blooming Stock 24 



— Bench Soil Spread on Field 24 



— Dorner Memorial Medal (illus.) 24 



Anglo-Aniericun Exposition 24 



"When Good F'ellows Get Together" 25 



— Baltimore Club Banquet 25 



To Clean Out Worms 25 



To Color Hydrangea Foliage 25 



Seasonable Suggestions 25 



— Bouvardia 25 



— Early Asters 25 



— Genistas 25 



The Country Life Show ( illus. ) 26 



New York Spring Show 26 



New York 26 



Southern Evergreens Scarce 27 



Syracuse, N. Y 27 



Pittsburgh 28 



Dreer's Enlarged Store (Illus. I 28 



A (Jardener's Conception (illus.) 29 



Obituary 29 



— James B. Wild 29 



— John Hetherington 29 



— James J. Coniont 29 



Kansas City 29 



.Sf>ciety of Ameriruu Florists 30 



.\dvertisers. Attention '. 30 



Satisfaction 30 



Chicago 30 



Springlleld. 37 



Philadelphia 38 



Dayton, 40 



Buffalo. N. Y 42 



Rochester, N. Y 44 



Washington. I). C 40 



Louisville, Ky 49 



Baltimore, Md 52 



St. Ix)Uls. .Mo 55 



Indianapolis 58 



Steamer Sailings 60 



News of the Nursery Trade 62 



— New England Association 62 



. — Warranty of Nursery Stock 62 



Seed Trade News 66 



— New Maryland Seed Bill 67 



— Parcel Post Comes Quickly 67 



— Fire I-oss at St. Louis 08 



— Fire Loss at New York 68 



— Limit Free Entry of Bulbs 68 



— Catalogues Received 70 



Vegetable Forcing 72 



— Tomatoes in Hotbeds 72 



Pacific Coast Department 80 



— Attention. Seattle Florists 80 



— Panama-Pacific Expoaition 80 



— Los Angeles 80 



— Portland, Ore 82 



New England Department 84 



— Springfield. Mass 84 



— Boston 84 



— Providence 86 



— Newport 88 



Lexington, Ky 90 



Propagation of Hardy Phlox 92 



Ijincaster, Pa 94 



EvansviUe, Ind 96 



Amherst. Mass 113 



Isle of Pines. W. 1 113 



Greenhouse Heating 114 



— Piping for Hotbeds .* 114 



— Testing Boilers 114 



KnosTllle, Tenn 116 



rx)ulsTllle. Ky 118 



American Rose Society 1]^ 



Cincinnati 120 



Detroit 122 



rtnmmonton, N. J J-p 



Milwaukee, Wis 124 



I Eatebllshed. 189T, by Q. L. aRANT. 



Publlahed every Tburaday by 

 The Florists' Publishing Co., 



630-660 Oaxton Building, 



606 South Dearborn St., Ohicaffo. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter Ifjl 

 Dec. 8, 1897, at the post-office at Chi- I W 

 cago, IlL, under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted npon 

 request. Only strictly trade Hd- 

 vertlslng accepted. 



80CIETT OF AMEHICAK FLOBISTB. 

 Inoorporstsd tj Act of Oonireis, March 4, 1901. 



Ofllcers for 1914: President. Theodore Wirth, 

 Mlnneapolia; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 53 W. 28th St., New 

 York City; treasurer, W. F. Hasting, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



EESULTS. 



We give them. You get them. 

 We both have them. 



Judging from the way new green- 

 houses are to go up this season, the trade 

 still is riding on the crest of the wave 

 of prosperity. 



Charles H. Totty, Madison, N. J., 

 has been appointed American agent for 

 Hugh Dickson, Belfast, Ireland, for the 

 dissemination of that grower's rose 

 novelties. 



Not a few subscribers save themselves 

 the bolher of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



From the reports and activity of the 

 concerns that manufacture greenhouse 

 building material, 1914 will see the 

 greatest addition to glass area the trade 

 ever has known. 



Florists hereafter can ship cuttings 

 and plants at the zone rates of the par- 

 cel post. A paragraph in the post- 

 office appropriation bill, passed last 

 week, provides that the trade's com- 

 modities shall go into the zone system 

 instead of the old flat rate system. 



Frequently a florist is seen to make 

 an excellent success working only with 

 his hands; occasionally one is seen to 

 prosper working only with his head, but 

 when you find a florist who works both 

 with his head and his hands you have 

 come across a man whose progress is 

 worth watching. 



Printed at Springfield, O., the cen- 

 ter of the mail-order plant trade, the 

 American Magazine, New York, is work- 

 ing a new subscription stunt. Anyone 

 who will subscribe to the publication 

 can have his choice of five collections of 

 plants free, six roses, eight chrysanthe- 

 mums, four ferns, eight carnations or 

 eight gladioli, cultural directions with 

 each. It's bad business; it cheapens 

 both articles and leads to the supposi- 

 tion that neither is worth what or- 

 dinarily is asked for it. 



SOCIETY OF AMERICAN FLORISTS. 



Rose Oarden Committee. 



President Theodore Wirth has reap- 

 pointed W. F. Gude, Wallace E. Pierabn 

 and F. E. Pierson as the committee hav- 

 ing in charge the matter of making the 

 arrangements for, an experimental rose 

 garden in Washington, D. C. 



Plan of Affiliation. ^ 



In order that all florists' clubs and 

 other organizations may discuss the sub- 

 ject intelligently. President Theodore 

 Wirth directs me to publish the recom- 

 mendation made by the board of direct- 

 ors at the convention held in Minne- 

 apolis last August. Action on this rec- 

 ommendation will be taken at the con- 

 vention to be held in Boston: 



"That the fee for members of any 

 regular florists' club who wish to join 

 the S. A. F. as a body will be reduced 

 to $3 for the first year, and the annual 

 dues thereafter to be $2 per year for 

 each member thereof. These dues must 

 be paid to the S. A. F. by the treas- 

 urer of each club, and not by the mem- 

 bers individually, and we further rec- 

 ommend that our constitution and by- 

 laws be amended to comply with this 

 recommendation. ' ' 



John Young, Sec'y. 



ADVERTISERS, ATTENTION! 



When advertisers mail copy late, so 

 that it will reach the publisher just at 

 the hour of going to press, a special de- 

 livery stamp should be used on the 

 package of cuts. The parcel post be- 

 tween Boston, New York, Philadelphia 

 or Baltimore and Chicago is at least 

 twenty-four hours slower than the let- 

 ter mail. A letter mailed in any of 

 these cities before noon on Monday will 

 reach The Eeview in time for the issue 

 printed the following Wednesday, but 

 the cuts, unless specialed, usually do 

 not arrive until Thursday. 



SATISFACTION. 



Probably there is no florist who does" 



not feel a sense of satisfaction in the 



knowledge that he is giving first-class 



service to those whose pleasure it is to 



patronize him. It's the same way with 



The Eeview; the publisher likes to feel 



that he is doing his job well. Like this: 



I t^ill say for The Review that I am selling 

 from «iy 5-llne Classified ad, costinc 50 cents per 

 issue, an average of $140 per week. I think that 

 is pretty good, don't you? — Andrew Peterson, 

 Hoopeston, 111., March 9, 1914. 



CmCAGK). 



The Great Central Market. 



The business of the last week has 

 been typical of the season; there has 

 been scarcely an unusual feature. The 

 supply of stock has been extremely 

 large, as it always is when winter is 

 on the wane. Also, the demand has 

 been on the increase, as it always is 

 after the first few days of Lent or 

 after the word has gone out that good 

 flowers are plentiful and cheap. There 

 has been nowhere near enough business 

 to consume the receipts at the winter 

 rates and average prices have been the 

 lowest of the year to date, but to move 

 so large a quantity of stock at any 

 price means a large retail business of 

 one kind or another and aggregates a 

 good sum for wholesalers as well as re- 

 tailers. As demand increases a larger 



