116 



The Florists' Review 



Mabch 12, 1914. 



tests, the boilers are apt to be rated for 

 more than they can actually do. When 

 one buys a boiler he actually buys the 

 rating of the boiler. One boiler will be 

 rated for 10,000 feet and another boiler 

 rated at 11,000 feet. If both boilers 

 are rated accurately on the proper test 

 the boiler that has the 11,000 feet 

 rating is worth more money than the 

 other. It sometimes happens the boiler 

 rated at 11,000 feet will actually only 

 show a capacity of 9,000 feet and the 

 buyer's reliance is in the integrity of 

 the concern that stands back of the 

 rating. 



KNOXVILLE, TENN. 



The Market. 



The recent weather has been rather 

 peculiar; there has been a great deal 

 of snow and rain, although it has not 

 been extremely cold. Roses are still 

 off crop. Carnations, however, are plen- 

 tiful. All bulbous stock is plentiful and 

 outdoor jonquils are coming into the 

 market in large quantities. 



Club Meeting. 



The Knoxville Florists' Society met 

 Tuesday evening, March 3, at Chas. L. 

 Baum's store at 317 West Clinch street, 

 with a large attendance. The state or- 

 ganization and the chrysanthemum 

 show for next fall were both discussed. 

 Professor C. A. Keffer, of the horticul- 

 ture and forestry department of the 

 University of Tennessee, and Professor 

 G. M, Bentley, state entomologist and 

 plant pathologist, were present and 

 gave interesting talks. Applications 

 for membership were received from 

 both of these, and also from Dale Mayo 

 and George Ketchin, both with D. R. 

 Mayo, and F. W. Allen, superintendent 

 of Old Gray cemetery. 



Various Notes. 



Chas. L. Baum reports business for 

 the last two weeks of February the 

 largest ever experienced outside of holi- 

 day trade, having had work for twenty- 

 eight funerals in five days. Carnations 

 are still the long suit here — 2,500 a day 

 are being cut. There has been a run 

 on potted hyacinths and tulips, which 

 were never better. Wholesale ship- 

 ments to the south have been heavy 

 of late. A notable design turned out 

 last week was a wreath of cattleyas, 

 roses, carnations, valley, hyacinths and 

 sweet peas, on a base filled with 150 

 Easter lilies and showered with white, 

 lavender and green ribbon. The piece 

 was over seven feet high and was or- 

 dered by the Knoxville Bar Associa- 

 tion for the funeral of Judge Joseph 

 W. Sneed. 



Addison J. McNutt reports that after 

 the last two weeks of February, both 

 extra good weeks in sales of cut flow- 

 ers and funeral work, the first week in 

 March seemed dull, but it was better 

 by fifty per cent than the same week a 

 year ago. 



Mrs. Rosa Hall Eyno also finds trade 

 slackening after a good two weeks the 

 last of FebmaTy. 



A. H. Bailey has finished his first 

 planting of sweet peas. Violets are 

 coming in slowly for this time of the 

 year. 



D. R. Mayo looks for better trade as 

 soon as the weather permits planting 

 seeds. The business in cow peas and 

 soy beans is brisk, as everyone is plant- 

 ing early on account of the scarcity 

 of both of these. 



TO THE MAN WHO NEED$ A BOILER 



The customers' Interest first — is the basis of the Kroeschell standard, and this principle 

 makes the Kroeschell policy the most liberal of all in the greenhouse boiler business. 



The great variety of boilers that we make places us In a commanding position. We make 

 every type of boiler that is used, from the smallest house heater to the largest water 

 tube steam boiler (000 horsepower). For the above reason we can furnish the most 

 efficient boiler unit in every case. 



It is the Kroeschell principle to supply only that type of boiler which is best suited to the 

 (conditions, and under no circumstances do we take any other stand. 



WHEN YOU BUY-QET A KROESCHELL 

 "THE BOILER OF GENUINE EFFICIENCY" . 



The Kroeschell 



is making the most 

 wonderful greenhouse 

 heating record in the 

 world. Florists who 

 have used other 

 makes are constant- 

 ly giving the Kroes- 

 chell the highest 

 praise. 



13.408,320 sq. ft. of 

 glass was equipped 

 with the Kroeschell 

 Boiler during the 

 past five years. 



The Kroeschell 



has replaced hun- 

 dreds of cast Iron 

 boilers. In every case 

 higher temperatures 

 are secured with the 

 Kroeschell with the 

 same piping and with 

 less fuel. 



The Kroeschell Is 

 sold direct from fac- 

 tory to users. This 

 eliminates the un- 

 necessary middle- 

 man's profit. 



Every Boiler Made at Oar Works is of the Highest Standard 



\ 



MATERIAL— Kovarnad by Kro««ch«ll •paclflcatlons-tha bast that ma nay and 

 bralna can preduca. WORKMANSHIP-tha iilnd that Is an Inspiration to all 

 ethor bollor maksrs. BOILER EFFICIENCY-dotormlnad by actual tasts un- 

 dor worttlnc conditions. BOILER RATINOS-honost and tnio bluo-cuaran- 

 tood actual work Ins capacltlss. ' 



Probably you have wondered why the KroeM-liell Oreenhouse Boiler is not sold by any 

 of the greenhouse ronstrurtion fompanies. In Justice to all concerned we feel it is our 

 duty to state that the KroetM>hell Boiler la never sold by any one but — The KROESCHELL 

 BROS. CO. — We have no agents, and as our prices are baaed on sales direct from factory 

 to user, we do not quote anyone dealinfc in iKtilers special resale prices. Our stand in thl» 

 matter has brou«:ht out a lot of competition; nevertheless, the great efficiency of the 

 Kroesc'hell Greenhouse Boiler cannot be disputed, and in spite of the keen competition 

 the Kroeschell (ireenhouse Boiler is heating more glass than any other make- 



Get the Kroeschell Tint 



Several years ago Mr. Pontlng corresponded with us In regard 

 to the Kroeschell Hot Water Boiler, but was persuaded to Install 

 two sectional cast Iron boilers which were claimed to be superior to 

 the Kroeschell. 



In the meantime we placed a number of Kroeschell Boilers In the 

 immediate vicinity of Mr. Ponting, and he could not help but notice 

 their great efficiency, and last year, while at the convention, he 

 placed his order for his first Kroeschell. The following letter speaks 

 for Itself: 



"We like the Kroeschell Boiler very much. It gives entire 

 satisfaction, and it is so easy to Are. I will trade you the two cast 

 iron sectional boilers for another like the Kroeschell I have." 



July 167^1913, Cleveland, Ohio. 



(Signed) FRED PONTING. 



Get the Kroeschell Tint 



In 1911 I purchased a No. 1 Kroeschell boiler to heat our uptown plant and can 

 truthfully say that this boiler has given entire satisfaction, as it does the work so 

 easily. 



At our other place we had a large cast iron sectional boiler; two years ago we 

 cracked two (2) sections and but for the mild weather would have lost everything 

 before we could make repairs. That experience was enough for me to show me that 

 the cast Iron boiler man has the best of it when I went to him for new sections, as 

 they could only be gotten from him, and he made the price to suit himself. So this 

 year (1013) I thought I would take no more chances, so we Just Installed a No. 5 

 Kroeschell. I can get better results with the Kroeschell than with any other boiler 

 I have ever fired. I believe If the Kroeschell were better known amongst the grow- 

 ers generally they would use no other. 



(Signed) RIVER STREET GREENHOUSES. 

 August 12, 1918, Rome, N. Y. W. T. Hughes, Prop. 



KROESCHELL BROS. CO., 



444 W. Erio Stroot 

 CHieAQO, ILL. 



