MABdH 19, 1014. 



^< 



Florists^ Review 



19 



Pieces for One Funeral Made by the Orchid Store, Newsham & Scheuermann, Proprietors, New Orleans, La. 



with an artistic nature and have made 

 the arrangement of flowers your voca- 

 tion. Think, then, of the duty you owe 

 to yourselves and to so high a calling. 



Degrading a Noble Profession. 



Can you, whether grower, floral artist 

 or merchant, afford to set aside God's 

 and man's law in regard to the Sab- 

 bath? Henry Ward Beecher said that 

 ^'flowers are the sweetest things that 

 God made and forgot to put a soul in." 

 Can we who grow or handle a product 

 like that forget the Sabbath? 



As we return from the national 

 flower shows, from the national conven- 

 tions of the S. A. ^., or any gathering 

 of florists, we note the rapid advance 

 of the trade along all lines. We are 

 glad to be in a profession that has for 

 its business the handling of flowers. 



Florists, your products and wares are 

 admired by nearly every human being. 

 Your skill and artistic ability are now 

 considered necessary at almost every 

 gathering or event. You decorate the 

 homes and beautify the parks and land- 

 scapes. Every event in life's journey, 

 from the cradle to the grave, needs 

 your flowers. There is no limit to the 

 development of our business, but let us 

 do it during six days. 



This is written in the hope of start- 

 ing discussion on the florists' Sunday. 

 Perhaps J am a crank on this subject, 

 but I have practiced Sunday closing 

 as nearly as possible for many years, 

 and I know that no florist need fear 

 losing his business in that way, as the 

 trade at our place, starting with the 

 products sold from three small hotbeds, 

 has developed into a business of $20,^00 

 per year. Louis C. Hecock. 



POT PLANTS FOE FUNERALS? 



One of the florists here is trying to 

 make it the custom for a few of those 

 purchasing funeral flowers to send ap- 

 propriate potted- plants before a fu- 

 neral, instead of everyone sending cut 

 flowers for the funeral. I should like 

 to know if anyone else has tried this 

 and whether or not it has been a suc- 

 cessful move. S. 



VIEQINIA EETAILER'S STORE. 



Easter, the bu^ season for florists, 

 was the time at tihich the photograph 

 of the store of th^ pammond Co^, Rich- 

 mond, Va., reproia*ced herewith, was 

 taken. How good the trade is at this 

 time of year in this southern city is 



shown by the large quantity of all 

 kinds of Easter stock on hand. There 

 is so much, indeed, that the equipment 

 and furnishings of the place are al- 

 most obscured, but enough may be seen 

 to show how up-to-date are the details 

 of the store. 



BUSY NEW ORLEANS STORE. 



One of the busiest retail stores of 

 the city of New Orleans is the Orchid 

 Store, owned by J. A. Newsham and 

 Henry Scheuermann, two hustling flo- 

 rists. Some idea of how busy the store 

 is may be gained frpm the accompany- 

 ing illustration, which shows the pieces 

 it turned out for one funeral, that of 

 Mr. Sunseri, a prominent member of 

 the local Italian colony. 



Twenty-seven designs and a casket 

 cover are included in this display, 

 which was made in front of the store, 

 and all of them were elaborately made 

 up. Tulle and ribbon, bearing appro- 

 priate inscriptions, were used on all 

 of the designs, with good effect. Every 

 piece was an example of good work- 

 manship and artistic judgment. 



WHAT MESSAGE? 



What message does the general ap- 

 pearance of your delivery outfit con- 

 vey? 



Does it speak of smartness, up-to- 

 date enterprise, cleanliness, prosperity, 

 the desire to please? 



Or does it tell of indifference to 

 public opinion, slovenliness, get^along- 

 somehow carelessness? 



Compare your delivery equipment 

 with that of your mo^ |uecessful com- 

 petitor, or the biggest stDte Ib town. 

 Does the comparison show to -your ad- 

 vantage? 



If it does not, there is no exeuse for 

 it, because you can certainly afford a 

 first-class", up-to-date delivery equip- 

 ment; indeed, you cannot afford any- 

 thing else. 



Your delivery outfit can r«ally be 

 made a valuable means of advertising. 

 It is on the city streets every day. 



Make your equipment reflect your 

 business favorably and bring new busi- 

 ness to you. 



Take delivery out o^ the expense 

 column. Make it earn a profit. 



Interior of the Store of ttie Hammond Co., Richmond, Va., at Easter. 



