Maiuii 1!), 11)14. 



The Florists^ Review 



19 



Pieces for One Funeral Made by the Orchid Store, Newsham & Scheuermann, Proprietors, New Orleans, La. 



with an ,'U'tistii- nature and liavc niado 

 tlip ariaiijiCMioiit of iiowors your ^•u(•a• 

 ticiii. Think, then, of the <luty you owe 

 to yoursclxcs ainl to so lii^h a calliiii;. 



Degrading a Noble Profession. 



Can you. \vli<'t lici' j^rowcr, floral artist 

 or niorchaiit. alVoi'il to set aside (iod's 

 and man's law in reuard to tin' Sjili- 

 liath.' Henry Ward Heerlier said tli;it 

 *' flowers arc the sweetest tliinj:s that 

 (lOd ina<le ;inii forfeit to jnit a soul in."' 

 Can we who yrow or handle a ]proiluct 

 like that for<^et the Saliiiatli .' 



As we return fioin the ii;itional 

 flower shows, from the national ronxcn- 

 tious of the S. A. I'., or any yatherinj,' 

 of florists, we note the rapid adxance 

 of the trade alony :ill lines. ^\'e ar<' 

 iilail to he ill a piol'ession tli.at has for 

 its liUsincss tlie haiidliiij; of flowers. 



I'lorists. yoiir |iio<lnrts and wares arc 

 adniireil li\- nearly exciy liuni.an I ciiii:. 

 Your sidll and aitisfic .-iliiiity are now 

 <onsidere<l niM-essary .at almost every 

 jfatheriii;: or e\eiiT. '^'ou decorate the 

 homes and lieaiitity tiie |iarks and land 

 ><ca|ies. lively event in lit'e's journey, 

 from the ci.adle to the i;:ra\e, needs 

 your llowtM^. 'riiei(> is no limit to ilie 

 de\(do]iment of our Inisiness. hut let u> 

 <lo it iliirinij -<i\ d.ays. 



'i'hi-~ is vviitieii in tlie ho|ie ui' >tart- 

 •u'j: disiii>--iiiii on till' fioii^fv" Sunday. 

 I'erhaj's 1 am a riank on flii-- >ulijei-t. 

 !iut I li.'ive j.i;ici iei',1 Sunday (dnsin^ 

 as iiearl\- as jio^silile f'lU' many \-eai>. 

 .and I know that no lloiast neeil fear 

 losiiij,' lii> tiiisiness in that Avay. as tlie 

 trade at our plaee. starting with tiie 

 picidiirts Sold fioin three small li(dlied<. 

 has de\idoj>c.| inid a liiisiiies< of .TL'K.iinii 

 iier vea r. J .oiii^ < '. I leripr k. 



POT PLANTS FOR FUNERALS? 



(•lie of' tile lloiist< here is tivin:,^ to 

 niake it the rustom I'or ;i tew ot' thu-r 

 jiuiTliasiiiL; t'liiier.al tluwers to -end ;i|e 

 jiropriate potted plants liefore ;i fu- 

 neral, instead ot' everyone sendin;.' iiit 

 flowers for the funeral. 1 should like 

 to luiow if anyone else has tried this 

 and whether or not it h.as heen a sue- 

 <essfnl move. S. 



VIRGINIA RETAILER'S STORE. 



ICaster, th(> hiisy season for florists. 

 was tht^ time ;it whii h the ]dioto<ir;i]di 

 of the stoic of the ll.animoiid Co.. h'ieh- 

 nioiid, Va., repro<luee(l lu'rewith, w;is 

 taken. TIow ;;(iod the trade is ;it this 

 time of \e;ir in this southern eitv is 



shown by the larjje quantity of all 

 kinds of Easter stoidv on hand. There 

 is so mncdi, indee<l, tluit the e(|ui|inieiit 

 and furnishings of tlu^ place are .al- 

 most obscured, but enoujih may be seen 

 to show how uji to (late are tlic^ details 

 of tlu! store. 



BUSY NEW ORLEANS STORE. 



One of th(> busiest retail stores of 

 the city of New Orleans is the ()r(diid 

 Store, owned by .1. A. Newsham and 

 Henry Scheuermann, two hustling flo- 

 lists. Soin(! idea of how busy the store 

 is may bo gained from the accompany- 

 ing illustration, which shows the |iieces 

 it turned out for one funeral, th.at of 

 Mr. Sunseii, a piauninent member of 

 tlie local Italian c(dony. 



TwtMitysex'en ilesigns and a casket 

 cov (M- are included in this display, 

 which was inadi^ in f'ront of the stor(>, 

 .and all of tiiem were elaborattdy ni.ade 

 up. Tull(> and ribiion, lieaiing apjud- 

 pri.atc inscriptions, vvtM'(> used on ;ill 

 of the de^i^ns, with good (dVect. l'.\ ei y 

 piece vv.as an ex.am[de of good work 

 nianshi|) ami artistie Jinlgnient. 



WHAT MESSAGE? 



What message does the general ap- 

 pearance ot' voiir didi\er\- outfit con- 

 vey .' 



Does it speak of smartness, up-to- 

 date enterjuise, (leanliness, prosperity, 

 tli(> desire to please.' 



Or does it t(dl of indifYerenee to 

 jiiildic opinion, slovenliness, get-along- 

 s(nii<diovv car<d('ssness .' 



Compare voui' delivery e(juipinent 

 witli tiiat of your most successful com- 

 jictitor, fir the biggest store in town. 

 Does the comjiarison show to your ad- 

 vantage.^ 



If it does not, there is no excuse for 

 it, because you can certainly afford a 

 liist-idass, u)i-to-date deliveiy ecjuip- 

 nient; indee<l, you cannot afforil any- 

 thing else. 



Your delivery outfit can really I'O 

 made a \';iluab|e means ot' a<l vaM'tising. 

 it is on the city stri'ets every day. 



.M.ake \our e(|uipment reflect \dur 

 business l';iV(ir;iidy and loiiig new busi- 

 ness to you. 



T.ake deliveiy out ni the i'\'[nMi>e 

 coliinin. M.ake it e.ii n a profit. 



Interior of the Store of the Hammond Co., Richmond, Va., at Easter. 



