The Florists^ Review 



Mabch 19, 1014. 



Index to Advertisers, Page 130. 



NOTICE! 



It is impoBsibls to guaranta* 

 tha insartion, ditcontinuanca 

 or altaration of any advartisa- 

 ■nant unlasa instructiona ara 

 racaivad by 



5 P. M. TUESDAY. 



...CONTENTS... 



Retail Store Management 17 



— Boosting tlie Business 17 



— Tiie Florists' Sunday 18 



— Pot Plants for Funerals? 19 



— Virginia Retailer's Store 19 



— Busy Now Orleans Store 19 



— What Message? 19 



Boston Spring Sliow (iUus.) 20 



Chrysanthemum Society 21 



Starting Hydrangeas 21 



Work at Illinois Florists' Experiment Station. 22 



— Floriculture nt IlUnolB 22 



— Carnation Diseases 22 



— Fertilizer Experiments 23 



Seasonable Suggestions 24 



— Cj'clamens 24 



— Hydrangeas for Memorial Day 24 



— Lorraine and Cincinnati Begonias 24 



— Pansies In Coldf rames 24 



— Dutch Bulbs for Easter 24 



Carnations 24 



— Spraying and Other Duties 24 



— In "Fairly Cloudy" Climate 25 



Kircher's Greenhouse Plant (lllus.) 25 



Lettering on Lawn 25 



Chrysanthemums (illus.) 2G 



— Single Chrysanthemums 26 



U. 8. Erpress Will Quit 27 



New York -. 28 



Toledo 28 



St. Louis 29 



Obituary 20 



— Paul Volquardson 29 



— W. Collins 29 



Worth the Money .SO 



Gardeners' Kieunion ."iO 



Chicago .SO 



Philadelphia .S8 



Syracuse. N. Y 42 



Baltimore 48 



Rochf ster. \. Y no 



Steamer Sailings .TC 



Seed Trade News ,'■,8 



— Ouch ! 58 



— Walls Fall on Seed Store CO 



— Attempt to End Free Seeds 62 



— Elliott's Fire Loss 62 



— Spring in the Bulh Fields 62 



— Coy's Addition 64 



— Keeping Tliem in Line 64 



Advertisers. Attention I 04 



Catalogues Received 65 



Pacific Coast Department 70 



— Los Angeles 70 



— Portland. Ore 70 



— San Francisco, Cal 71 



— Seattle. Wash 72 



News of the Nursery Trade 74 



— Planting Contract Litigated 74 



— Plants in Parcel Post 74 



— Propagation of Evergreens 74 



— Kentucky Privet Seed 75 



— California Privet Hedge 75 



— Nursery Stock on Muck Land 75 



Lancaster. Pa 76 



New England Department ^2 



— Newport 82 



— Hartford, Conn 82 



— Boston 82 



Providence. R. 1 88 



American Rose Societv 90 



Erie, Pa 98 



Quick Action 94 



Good's Fish Oil Soap 94 



Washington. D. C 96 



Greenhouse Heating 114 



— The Fuel Market 114 



— How Big Is the Boiler? 114 



Glen Cove. N. Y 116 



Cincinnati 120 



Pittsburgh 122 



Greenwicli. Conn 124 



Toronto. Ont 126 



Milwaukee. Wis 128 



Salem, Mass. — W. T. Walke predicts 

 a steady increase in the sale of bloom- 

 ing plants. Mr. Walke, St., is on a 

 visit from the old country and ex- 

 presses himself as delighted with the 

 country of the Puritan Fathers. There 

 is much of interest here, in addition 

 to the romantic scenery, and visitors 

 to the convention next August will do 

 well to make a mental note to include 

 this place in their itinerary. 



Established, 1897, by a. L. QBXST 



Published every ThursdaF by 

 The Florists' Publishing (Do., 



630-660 Oaxton Building, 



608 South Dearborn St., Chicago. 



Tele., Harrison 5429. 



Registered cable address, 



Florylew, Oblcago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe. $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 Tertlsing accepted. 



1! 



SOCIETT OF AKEBICAK FLORISTS. 

 Incorporated by Act of Congrets, March 4, 1901. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; Tice-presldent, Patrick Welch, Bos- 

 ton; secretary, John Young, 53 W. 28th St., New 

 York City; treasurer, W. F. Kasting, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



RESULTS. 



We give them. You get them. 

 We both have them. - 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bUl that insures ■fifty- 

 two visits of the paper. 



Geraniums of the standard varieties 

 are in excellent request this season; the 

 sales made by some of the advertisers 

 in The Review, at jin expense of a 

 few cents for Classified liners, really 

 are remarkable. 



It appears that the propagation of 

 carnations has been less successful this 

 year than usual. Not so many growers 

 have surplus stock to oflfer. Unless the 

 season in the field proves more favorable 

 than usual there is likely to be another 

 scarcity of field-grown plants such as 

 resulted from last summer's drought. 



A WHOLESALE florisl recently was 

 heard to remark that "to do business 

 one must be ready to give credit more 

 freely than ever before." Quite the 

 contrary. The tendency in the trade 

 is in the direction of less credit and 

 more prompt collections. It has been 

 found that the other system did not pay. 



There always is a good place for the 

 young florist who, in addition to know- 

 ing a little something about the busi- 

 ness, can take hold of a job and put 

 it through each of its details to a com- 

 plete and succQ^sful finish. Men who 

 are able to finish what they start are 

 so rare that most of them who take up 

 the florists' trade soon find their way 

 into business for themselves. 



WORTH THE MONEY. 



One of the pleasant features of pub- 

 lishing The Review is that so many 

 people comment that they pay . their 

 bills to it with pleasure — they are get- 

 ting good service. Like this: 



We are sold out for the present, but shall have 

 plenty of stock a little later and will be with you 

 again. Mall statement and we will send check 

 promptly, as It was well worth the money. — Ma- 

 jestic Floral Co., Texarkana, Ark., March 14, 

 1914. 



OABDENEBS' REUNION. 



The gardeners' reunion, which for 

 the last few years has been held in 

 New York during the fall, but which 

 was postponed last year until the In- 

 ternational Flower Show this spring, 

 will occur on Tuesday, March 24, at 

 Thum's bowling alleys, Broadway and 

 Thirty-first street. New York. 



This reunion, which is not under the 

 auspices of any one organization, but 

 is conducted by a committee composed 

 of members oi various local societies, 

 will assume the character of a bowl- 

 ing tournament throughout the day, 

 to be followed by a dinner in the even- 

 ing. 



The chairman of the arrangements 

 committee is James Stuart, of Mama- 

 roneck, N. Y. He reports that he has 

 already secured many prizes and that 

 the indications are that there will be 

 a good attendance. 



The gardeners and their friends are 

 invited to participate in this reunion. 

 Tickets, which will include the bowl- 

 ing and dinner, may be purchased by 

 addressing James Stuart, Mamaroneck, 

 N. Y., or by applying to him during 

 the flower show. 



CHICAGO. 



The Great Central Market. 



The week has been one of improv- 

 ing demand but such overabundant sup- 

 ply that it has been diflScult to take ad- 

 vantage of the increased call for flow- 

 ers. On the whole, however, conditions 

 have been considerably better than dur- 

 ing the first seven days of Lent, espe- 

 cially as regards carnations. 



St. Patrick's day cut a big figure. 

 Old as is the idea of the dyed flower, 

 greater quantities of dye were sold this 

 year than ever before, but there were 

 more white carnations than were called 

 for. Growers had accumulated white, 

 so that there was a large supply and 

 3 to 4 cents was the best price; only 

 a few, even of the finest, fetched more 

 than that, while there were quantities 

 that were well sold at 2 cents. It again 

 illustrated the foolishness of holding 

 stock, as fresh white brought more 

 money all through the week than did 

 even the best on the eve of St. Pat- 

 rick's day. Last week good white 

 brought about one-third more money 

 than did fancy carnations of other col- 

 ors and on the medium grades the dif- 

 ference was much greater. March 14, 

 however, some of the wholesalers 

 cleaned up on carnations for the first 

 time in over two weeks. There was a 

 sale for even the poorest carnations 

 at some price, where early in Lent it 

 was impossible to clean up at any 

 price. 



The flower that was in the worst 

 situation in the last week was the sweet 

 pea. No matter if the new winter- 

 blooming Spencers are the finest peas 

 ever offered, putting the old type com- 

 pletely out of the running, and no mat- 

 ter if the seed did cost $128 per pound, 

 the sweet pea market has been "all 

 shot to pieces." There was a time 

 when the supply of indoor sweet peas 

 was in a few hands; now everybody 

 has them and, the supply being kmple, 

 to say the least, the buyers have been 

 in control of the situation. The selec- 

 tion has of course been according to the 

 price, but the boys who only handle 

 flowers when they can buy at a few 



