, J . T r^^,-* ■,->'; 



33 



The Florists' Review 



MabcH 19. 1914. 



We are ready to book your order for 



LILIES FOR EASTER 



SI 0.00. SI 2.50 AND SI 5.00 PER 1 00, ACCORDING TO LENGTH 



We can furnish FANCY TULIPS. 



Such eicellent varieties as Marillo, La Heine, Yellow Prince, etc. You can get the best by ordering of us. 





1^ 



American Beauties Violets Peas Jonquils Daffodils 

 CarnatlQns Roses Orchids Valley Greens 



We have a good supply of all the seasonable flowers and can make qnick shipment. 

 Let us know what you need — we will see that you get it. 



FANCY FERNS— You can get here all the good Ferns you need. P«r 10OO, $3.00 

 WE WANT A CHANCE TO PROVE TO YOU THAT HERE IS A RELIABLE SOURCE OF SUPPLY 



A. L. VAUGHAN & CO. 



(NOT INC.) 



161 N. Wabash Avenue, Phonesi-centrai 2571.2572. CHICAGO 



sss 



M«ntlon Th< R«y|»w whea jon write. 



LILIES FOR EASTER, $10, $12.50, $1S 



ROSES AND CARNATIONS 



We pride ourselves on our ability to supply good roses and carnations of aU varieties and in all grades. 



SWEET PEAS - VIOLETS - ORCHIDS - VALLEY 



We have everything you need and your order will be safe with us. 



Lilies - Cailas - Daffodils - Tulips - Freesias - Jonquils - Groan Goods 



You will find us always a reliable source of supply. 

 AGENTS FOR TO-BAK-INE 



Erne ^ Klingel 



30 E. iSandolph St. 



L. D. Phone 



Randolph 6S78 



Auto. 41'7I6 



CHICAGO 



Mention Th» Brlew wfaea yoa write. 



cents per bunch have been able to do a 

 thriving business on what was left 

 after the regular trade had been sup- 

 plied. 



There has been an abundance of all 

 roses except American Beauties. One 

 or two important growers who were 

 among the earliest to come into crop 

 after the January intermission have 

 been cutting a little less heavily, but 

 there has been (more than enough. 

 Average prices have been further re- 

 duced by the practice of wholesalers 

 having a surplus of wiring special 

 offers to the other fellows' regular 

 customers. It is a method that gets 

 £«w orders, but which results in de- 

 pressing prices all around. Of course 

 yellow roses are less abundant than red 

 or white, and these less plentiful than 



pink. Keally first-class Beauties con- 

 tinue scarce, especially the long stems, 

 except the kind that are leafless for 

 the lower half. 



Violets have been so plentiful as to 

 sell at as low rates as ever are quoted. 

 Bulbous stock seems a little less abun- 

 dant, but still is plentiful. There are 

 plenty of Easter lilies and cailas. Or- 

 chids are not in large supply, but the 

 demand is light. Valley is abundant, 

 for the call is spasmodic. 



The summer day, March 15, was re- 

 sponsible for the market being espe- 

 cially heavily loaded with stock at the 

 opening of this week. 



The Charity Bazaars. 



"Many lines of business are more or 

 less affected by the sales at charity 



bazaars," says E. Wienhoeber, "but it 

 seems the retail florists get consider- 

 ably the worst of it." He was speak- 

 ing of the annual Easter sale of flow- 

 ers at the Congress hotel, conducted by 

 wealthy ladies, for charity. "You see," 

 added Mr. Wienhoeber, "the retail flo- 

 rist is asked to donate flowers and 

 the ladies sell them to the retailer's 

 customers, thereby cutting him out of 

 just that much business. ' ' This is the 

 fourth year the ladies ■ have had this 

 Easter flower sale. Heretofore the re- 

 tailers have donated a large part of the 

 stock the ladies sold, for no other rea- 

 son than that those who asked it were 

 valued customers. But this year prac- 

 tically all the retailers are refusing 

 donations; the best they will do is to 

 supply stock at cost. One lady to 



