114HCU 19,, 1914. 



The Florists' Review 



Liliuih 

 Formosum 



The great value of Lilium For- 

 mosum is due to the fact that they 

 can be flowered during the winter 

 months, under average greenhouse 

 conditions, better than any other 

 white lily. They are ready for uee 

 at a time when lilies are in demand 

 and bring good returns. Good 

 bulbs of this variety will be scarce 

 and high in price this fall — we 

 mean good Formosum. Now, it 

 doesn't matter how good a grower 

 you have, how good your facilities 

 are for growing, or who you are— if 

 you want a good winter crop of 

 lilies, you must have good bulbs. 

 That's why Horseshoe Brand For- 

 mosum are in such good demand. 

 The purpose of this advertisement 

 is to tell you that they are scarce 

 and at the same time very desirable 

 to have, and to induce you to order 

 early, so you will not be disap- 

 pointed later on, when the good 

 stock will all be gone. The prices 

 are $50.00 for 6 to 8'b, $75.00 for 

 7 to 9'8 and $120 00 for 9 to lO's— 

 packed in the usual way. Large 

 quantities at a slight reduction. 

 Money can't make a dog's tail wag, 

 but it can make a fine lot of lilies 

 if you buy Horseshoe Brand For- 

 mosum bulbs. They are the finest 

 produced, the most uniform and 

 with less mixture than any other 

 brand. A catalogue sent upon 

 request. 



Not How Cheap, 

 but How Good . 



HORSESHOE BRAND FORMOSUM 



One bulb, grown in six-inch pot; twenty-nine blooms on 

 three stems. Grown by Fred A. Danker, Albany, N. Y. 



RALPH M. WARD & CO. 



THE LILY HOUSE 



71 Murray St., 



NEW YORK 



A limited quantity of Mammoth Formosum bulbs can be supplied at $1.00 each 



