70 



The Florists^ Review 



March 19. 1914, 



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Pacific Coast Department 



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More cut orchid blooms are used in 

 San Francisco, in proportion to popu- 

 lation, than in any other city in the 

 United' States, according to G. L. Free- 

 man, the plant importer, who adds that 

 San Francisco also uses a greater variety 

 of orchids than ariy other city, the 

 spray varieties being popular there for 

 decorative purposes. 



LOS ANOELES. 



Tbe Market. 



Business is still streaky, one day 

 or a few days good, then slack for a 

 time. It is the general idea among the 

 trade that tourists are not spending so 

 much this year as usual. While there 

 is a great and increasing demand for 

 cheap flowers, the higher priced stock 

 does not move as well as in other years. 

 Funeral work continues to be the main- 

 stay of the business and this is plen- 

 tiful. 



Roses are not quite so good as a 

 week ago, as the sudden change from 

 dull to exceptionally bright weather has 

 been hard on the flowers. Carnations 

 are selling better than usual, good pinks 

 being cleaned up daily. Lily of the 

 valley and orckids are plentiful and of 

 fair quality. English wallflowers are 

 seen in some of the stores and are 

 fragrant and pretty, but do not sell 

 freely. Blue cornflowers are good sell- 

 ers. All kinds of greens are plentiful, 

 especially wild stock in great variety 

 from the northern woods. Cyclamens 

 and wistarias are making a fine show 

 as plants, but move slowly. Ferns of 

 the Whitmani and Boston types sell 

 well, large Bostons and medium and 

 small Whitmani being scarce. Fashion 

 show week called out a big lot of deco- 

 rative material, especially palms and 

 ferns, and caused a heavy demand for 

 strings of plumosus and smilax. Easter 

 lilies are coming on rapidly and will 

 be in time this year. 



In the seed stores the demand for 

 small bedding and vegetable plants 

 keeps up well, notwithstanding the fact 

 that nearly all department stores, gro- 

 cery and other business houses are car- 

 rying them at low prices. The influx 

 of eastern people of moderate means 

 keeps up a constant demand for all 

 this class of material, for Los Angeles 

 is becoming more and more of a home 

 town and everyone, wants a garden. 



Various Notes. 



C. E. Morton is back at the store of 

 the Los Angeles Flower Market, but on 

 the same day he returned F. Sperry had 

 to be taken* to the hospital. Mr. Mor- 

 ton is improving ^;apidly in health and 

 at the last report Mr. Sperry was also 

 considerably better. Robert Shenk and 

 W. Morton have been added to the 

 staff since the new store was opened. 



W. Collins, well known in the retail 

 trade here as store manager for How- 

 ard & Smith, died March 5, from lung 

 trouble. Other particulars will be found 

 in this week's obituary column. 



The value of local advertising was 

 never more clearly shown than in the 

 results of recent spreads in the prin- 

 cipal local daily by Howard & Smith. 

 The stock offered consisted of collec- 



tions of roses at a slight reduction 

 from retail rates and the day after the 

 first ad appeared over 400 of these, or 

 2,400 plants, were sold and the rusi has 

 continued ever since. 



Besides being quite busy with fu- 

 neral work, the/Bedondo Floral Co. had 

 two good decorations last week. The 

 proprietors of this store, Albert Knopf 

 and A. F. Borden, have just purchased 

 twenty acres of the Fairview ranch. 

 This land is on a beautiful mesa over- 

 looking the ocean and Santa Catalina 

 island on one side and the mountains 

 on the other. The climate is ideal and 

 the investment is bound to prove a 

 splendid one. The whole of the land is 

 to be planted to citrus fruit. 



A special meeting of the Los Angeles 

 Horticultural Society was called for 

 March 11, to consider the advisability 

 of the society's helping the school 

 movement for gardens, but these notes 

 have to be in the mail before the meet- 

 ing is held. 



J. W. Wolters reports good business. 

 H. R. Richards. 



PORTLAND, ORE. 



The Market. 



A change in the weather wrought 

 wonders with stock in general. Carna- 

 tions are almost a glut in all varieties, 

 but the prices are holding up well. 

 Roses are also showing a substantial 

 improvement. Callas and Easter lilies 



are in good supply and demand. Daf- 

 fodils are overplentiful, with quanti- 

 ties of outdoor stock, and the prices- 

 have taken a decided drop. Tulips are 

 holding up well in the fancy varieties. 

 Azaleas, genistas and pans of hyacinths^ 

 and tulips have preived good sellers 

 this season. 



Various Notes. 



W. H. Danser has again taken over 

 the business of the Forest Grove 

 Floral Co. The pla'ce was leased to 

 Fred Fowler, but he decided to sur- 

 render the lease to the owners. 



R. W. Gill has announced that he- 

 will be a candidate for representative 

 of Multnomah county in the state leg- 

 islature, subject to the primary. He- 

 is president of the Dahlia Society of 

 Oregon and was a delegate to the re- 

 cent meeting of the National Dahlia 

 Society at Seattle. 



Frank McCabe, of the A. L. Randall 

 Co., Chicago, called on the trade here 

 last week. He reports business as be- 

 ing highly satisfactory. 



Max Smith is displaying some choice 

 rhododendrons, which find ready buy- 

 ers. 



The Portland Seed Co. reports hav- 

 ing all the business that can be han- 

 dled satisfactorily. The season was 

 delayed for several weeks on account 

 of rainy weather. 



Frank Teufel has gone on a trip to 

 California and says he will stay there 

 indefinitely if he finds a good opening. 



POT- GROWN ROSES 



Have you seen our new catalosrue of the finest Roses and other specialties 

 grown on the Pacific coast? It is free for the asking and contains a select list 

 of only the best varieties for indoor and outdoor planting. 



DIETERICH & TURNER, MONTEBTiir """ 



CAL. 



Wholesale Florists and Nurserymen 



Mention The BeTlew wh«n yog writa. 



Cecile Brunner Rose» 2-inch and 2X-inch pots. . .$30.00 per 100 

 Asparagfus Plumosus Seed 1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., 536 S«. Bmdway, Lot Angeles, Cal. 



WHOLESALE FLORISTS :: NURSERYMEN 



