• -.' '^-' I? : S' •''.' V "''■'-• 



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The FIorisfcs*'lfcview 



Mabch 26, 1914. , 



We are ready to book your order for 



LILIES FOR EASTER 



SI 0.00. SI 2.50 AND SI 5.00 PER 1 00. MOORDINO TO LENGTH 



ROSES -CARNATIONS 



American Beauties Violets Peas Jonquils Daffodils 

 Tulips Daisies Dallas Drchlds Valley Greens 



We have a good supply of all the seasonable flowers and can make quick shipment. 

 LiBt us know what you need — we will see that you get it. 



FANCY FERNS— You can get here all the good Ferns you need. Per lOOO, $3.50 

 ¥fK WANT A CHANCE TO PROVE TO YOU THAT HERE IS A RELIABLE SOURCE OF SUPPLY 



A. L. VAUGHAN & CO. 



(NOT INC.) 

 161 N. Wabash AVOnUa, Pliones:— central 2571-2572. 



CHICAGO 



Miitlon The EwtIbw wfam yon writ*. 



brighter weather has improved the 

 color and buyers have, little to com- 

 plain of. How well they are being' 

 treated is shown by some of the special 

 sales the downtown stores are adver- 

 tising, running each other. Of course, 

 Killarney is the predominant variety, 

 but a buyer can get anything he wants 

 unless he waits until too late in the 

 day. 



Carnations sell at seasonable prices. 

 The buyers who want only moderate 

 quantities of strictly first-class stock 

 are willing to pay the usual rates even 

 though they see big trays being jobbed 

 off at low rates to those who consider 

 price ahead of quality. Pink Delight 

 and Mrs. C. W. Ward continue much 

 the best sellers, but there are so few 

 red that when two or three good-sized 

 orders happen to hit the market at the 

 same time it is apt to create a flurry. 



The growers of early sweet peas 

 planted few white this season. Ordi- 

 narily there is little call for this color 

 at this- season, but with so few white 

 being picked the market has given the 

 appearance of an active demand. We 

 are said to be past the height of the 

 season for the winter-blooming Spen- 

 cers, although there are, of course, 

 large quantities still coming to mar- 

 ket. Quality usually retrogrades with 

 the supply, and it is quite possible that 

 until after Easter we shall see ad- 

 vancing prices for poorer peas; cer- 

 tainly the winter Spencers have been 

 superb and extremely cheap. Violets 

 continue on the bargain counter; the 

 March weather has favored the grow- 

 ers of singles, which frequently are 

 pretty much run out at this date. 



Bulbous stock is not especially over- 

 abundant. The buyers never want to 

 pay high prices at this time of year, 

 but anything really good in tulips, 

 jonquils or daffodils is bringing as 

 much as could be expected. Callas are 

 overplentiful, Easter lilies are equal to 

 the demand and rubrums at the mo- 

 ment are difficult if not wholly impos- 



Mothers* Day and Spring Planting 



FOLDERS are ready. Write for samples 

 and full particulars. 



Have you ordered EASTER FOLDERS? 

 If not send us your order today. 



"Our Folders are business builders." 



McNEFF-SWENSON COMPANY 



HIGH GRADE FLORAL PUBLICITY 



220 South Michigan Avenue 

 CHICAGO, ILLINOIS 



kf«ntlon Tb« Ecrlew when yon write. 



GREENHOUSE WINDSTORM INSURANCE 



FLOHIAN D. WALLACE 



"MIRANC SERVic. 



insurance occhange building 

 Chicago 



■"R- 



Mention The Rtflew when yon write. 



sible to clear. Valley is abundant. 

 Cattleyas are quiet. There is little 

 Spanish iris so far, and few antir- 

 rhinums. 



The price of ferns is going up agai^ 

 Plumosus bunches from Florida have 

 not been coming as freely as usual and 

 the price has been lifted, carrying 



