50 



The Florists' Review 



March 26, 1914. 



11 4^ 



J.J. BENBKB ^ 



Florist ANb Decorator 



CHOICK cirr ri.owKR8. plants and floral dksionb 



iroa Ai.1* OooAsiops 

 IXIV OLITS STKKBT 



UiSV 



PAGES OF RSTAUiSRS* CARDS 



THIS deparlaneiit for the cards of Lead- 

 ing Betail Florisis— liiose florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible iiao recent rapid derelop- 

 ment of this branch of tiie business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion 



Why not send your order today— now — 

 bet ore you forget it? 



ST. IACIS..MO. .J«nuary 11 « 1913. 



Tlori8t8» Publlahlns Co., 



Chicago, 111. '.,.:/.'■... ^...'. ..'.". ;■.:','..■ . 



Gentletten: ■.■. .-''^.i« 'v-.' ..„,...,!., I,. 



During the past y»ftr.X: #Kl<t. you. $18u80 fox 4' V. 

 balf ineh advert Isenent la, the BBtoi-l JriwPtef- tftsjanrtwent 



of The Review. T received through thio email advert isenent, 

 from January 1, 1913, to Deoenber 31, 1912, orders to the 

 amount of $566.00. They canie by mail and telegraph from 

 Mew York to San Francleco and from New Orleans to Ulnneapolls. 

 Since T allowed the senders 20^, the record is as follows: 



Total value of orders 



Less SOf allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $453.80 in business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big "R* 

 but that it bae three more big "B's" - Readers - Reliability - 

 ResultsI 



Tours respectfully. 



Send your Floral Orders for 



ST.LOUIS,NO.,E.ST.LOUIS.ILL. 

 mm uA SOUTHWESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4006-8 Dclmar Boul.. ST. LOUIS. MO. 



Wrflto.Wlr«er 



CRABB S HUNTER 

 BRMD RAPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE BOSTON FLORIST 



138 last 34th St. NKW YORK 



(Tel. Nofl.3223 and 4479 Murray Hill) 



C ose to the leadlnir Theaters and SteamtUpa. 



In quick touch with the best wholesale L 

 Personal selectloD. Satisfaction Kuarautced. 



Manchester, N. H. 



F1 RIYRV TRENTON AND 

 • J. D1A.DI, ADAMS STREETS 



CI 



THE ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Leneastsr, Pa. 



ST. LOUIS. 



The Southwestern Market. 



Market conditions have not changed 

 much in the last week. -Prices are 

 lower in some cases, owing to the in- 

 creased quantity of stock. The whole- 

 salers have cleaned up remarkably well, 

 considering that we are in the midst 

 of the Lenten season. The bulk of the 

 stock received at the five wholesale 

 markets last week consisted of sweet 

 peas and violets. These came in, mostly 

 from the Kirkwood growers, in many 

 thousands, with quality of the beet. 

 The lower grades in these sold cheaply, 

 while fancy grades held their prices. 

 Roses are more abundant and will be 

 plentiful from now on. There is some 

 fancy stock coming in, but the bulk 

 of it is in the second grade. Beauties 

 are not overplentiful. The market has 

 been overloaded with carnations, extra 

 fancy grades going down to $3 per 

 hundred, and in all other grades the 

 price is much lower when taken in 

 thousand lots. Enchantress is supreme 

 at present. There is a lot of good 

 bulbous stock coming in, but the sale 

 is slow. Lilies, valley, tulips and 

 Dutch hyacinths are among the best 

 sellers. 



In greens, the market has become 

 easy again. A good 8uj>ply of aspara- 

 gus, ferns and smilax was noted last 

 week. 



Various Notes. ' 



The Retail Florists' Association held 

 its regular monthly meeting March 17, 

 at the Washington hotel. President 

 H. Young presided over the meeting, 

 which was fairly well attended. Dur- 

 ing the evening considerable important 

 business was transacted.* It was de- 



C. C. TREPEL 



Car* If Btoomlnadato Bros.. lIF1|r YflBtf 



■r can of Laeser't, BroaUya 



Orders solicited from any retail florist in 



United States or Canada 



Prompt attention Most reasonable prices 



Mention The Review when yon write. 



SIMMOMS & SON. TORONTO 



Canad4*V'Larg«st Retail Florists 



Members Flo. Tel. Dely. 266 and 727 Tonce St, 

 Orders carefully executed for 



EVBrSttf W&Sh. NORTHWK? 

 isTKRirrr florai. co. 



Mention The Berlew when yon write. 



