

76 



The Florists' Review 



Mabch 26, 1914. 



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Pacific Coast Department 



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LOS ANGELES. 



The Market. 



Funeral work continues to be the 

 principal outlet for flowers, and with- 

 out it many retail stores might as well 

 be closed up. The weather is so fine 

 for outdoor amusements of all kinds 

 that the beaches look like midsummer 

 and indoor entertainments are not 

 much in vogue. The hills and country 

 generally are clothed with green, and 

 many varieties of wild flowers and 

 shrubbery that usually do not make 

 their appearance until much later in 

 the season are now seen in the prin- 

 cipal stores. California lilac, ceano- 

 thus, is one of the most beautiful flow- 

 ers in existence, the soft gray-blue 

 harmonizing well with almost any sur- 

 roundings. Outdoor flowers are begin- 

 ning to come more rapidly and the 

 street fakers' cards with the old, 

 t miliar legend, * ' Carnations 5 cents a 

 dozen, ' ' are again making their appear- 

 ance. Betailers are busy looking up 

 stock for Easter. There is every pros- 



Eect of a large supply of flne Easter 

 lies, which will be ready at least a 

 week before the great day. In plants 

 both rhododendrons and azaleas will 

 have to be held back considerably, the 

 warmth of the last two weeks having 

 brought them on rapidly. There is no 

 shortage in anything at present. 



Various Notes. 



Polder & Groen are shipping in fine 

 cut flowers and nursery stock. The 

 lumber is on the ground for a new 

 lath house, 80x250 feet. Each year 

 sees some considerable addition to the 

 plant and much credit is due these 

 young men for the progress they have 

 made. 



Things are booming at the Los An- 

 geles Flower Market and I am glad to 

 say that both partners are much im- 

 proved in health. C. E. Morton and 

 Mrs. Morton started for an auto trip to 

 Imperial Valley by way of San Diego 

 on Sunday, March 15. They expected 

 to be gone for ten days or a couple 

 of weeks at least. 



The crop of Asparagus plumosus seed 

 appears to be good this year, the un- 

 usually mild spring allowing the full- 

 est development. Calling at Harry 

 Bailey's place at Montebello, I found 

 he had just gathered forty-five pounds 

 at one picking. His freesia beds are 

 unusually fine this year; the flowers 

 are just going over, but the vigorous 

 appearance of the plants betokens a 

 .fine crop of well-developed bulbs. 



The Germain Seed Co. has an espe- 

 cially brisk business, both in the 

 nursery and in the retail store. Many 

 improvements have been carried out 

 here of late, making this probably the 

 finest seed store on the Pacific coast. 

 The advance orders for import stock 

 are already heavy and seem to presage 

 a banner year for 1915. 



Fred Howard, of Howard & Smith, 

 left recently for Porterville, where he 

 has large landscape contracts in hand. 

 Records for February show that busi- 

 ness has been fully twenty-five per cent 

 greater than that of last year. New 



propagating houses of rather unusual 

 character have been built at the firm's 

 nursery at Montebello. These are built 

 almost entirely of concrete and under 

 the shade of the lath houses. Plant- 

 ing of rose stocks is practically com- 

 plete at the new grounds on the Whit- 

 tier road, almost opposite the trial 

 grounds of the Germain Seed Co. Hun- 

 dreds of thousands of stocks have been 

 planted in a few days. 



The H. N. Gage Co. is going more 

 largely into the nursery end of the 

 business and is shipping considerable 

 quantities of stock direct from the 

 Montebello ranch. 



Frank Wilhelm has been growing 

 large lots of various vegetable plants 

 and Asparagus plumosus, for which he 

 reports a spirited demand. 



Morris Goldenson is not seen around 

 the store much these days; having got 

 rid of the trouble with his lame ankle, 

 he is busy breaking in a new Stude- 

 baker. H. R. Richards. 



SAN FBANCISOO. 



The Market. 



People in San Francisco and about 

 the bay have often experienced three 

 successive warm days and are perfectly 

 willing to tolerate three such, but after 



four hot days last week the retailers 

 began to feel uneasy. It is a well 

 known fact that no line of trade suffers 

 so much from the excessive heat as the 

 florists' business. We have not had 

 such a hot spell during the month of 

 March for many years. 



Violets and daffodils have been wiped 

 out by the heat, and it is rather a 

 relief to see the supply of daffodils 

 diminished. Violets have also been on 

 the market long enough to be dispensed 

 with. Sweet peas have been forced 

 out by the heat and are in abundant 

 supply. The best rose during last week 

 was Bridesmaid, followed closely by 

 Richmond and American Beauties. There 

 are few yellow roses offered. Radiance 

 is quite popular, and so also are the 

 few Milady that are brought in. 



Cattleyas are slightly on the wane, 

 and have not been shown much dur- 

 ing the hot spell; in fact, all the re- 

 taUers have endeavored to make as 

 good a showing as possible with a few 

 blooms, because more than fifty per 

 cent are a dead loss, owing to the diffi- 

 culty of preserving them. 



We saw some fine peonies last week 

 of mammoth size. Particularly attract- 

 ive are the pink ones, and for corsages 

 they bring 50 cents each. One of our 

 Los Angeles brothers who happened to 

 be stopping in the city the other day 



Asparagus Plumosus Nanus Seed 



Lots of 1,000 $2.50 per 1000 



Lots of 10,000 2.00 per 1000 



Lots of 20,000 1.75 per 1000 



Lots of 50,000 and up 1.50 per 1000 



Write for prices on large quantities. Not to be compared with the lower 

 grade seed frequently offered at a cheaper rate. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



Ifeotlon Ttae B«t1«w when yo« write. 



