38 



The Florists' Review 



AfUli. ■-', lltl4. 



)jut tin- |in'ri'iii ii;4 ■l:i\-~ ;iri' liu;lit<'i ;in.| 

 ligliti'f, until till' ;i\i'r;i;^i' stoic's icc- 

 Dfil sliov\^ till Mniiil,-iy liii'ii'ili iiii \\n~- 

 1(')' ;i~ nut L;l^iHL: r\i'ii ;in axci'.-i;^*' 

 ilav ■>- liiisin('s>. A >tu'l\ now ut' tlic 

 _Vf'Mi' nl.l salt's ii'coiils, inclu'lin;^ (iiiU'i^ 

 ainl tickets, will atVoicI in;ni\ a liiiil as 

 to liow till' s;ili'~- in tiir c'lily. .|UM'l 

 <la\s in till' week i-aii In' increascil. 



HANGING BASKETS. 



In thi< issu"' of 'riic Ki'\ icw tliric .•nc 

 two iin\('| l''.a>tri liMskt'ts. 'I'lic one on 

 })uyt' '■'<' is siiii|il\ a willow li.'in^iin:: lias 

 J%<'t -taini''! ilark ^ii'cn. witli its tin 

 liiii'i |>laiiti'ii with lilir^. tyi-lanii'iis ami 

 j\y. Till' (nan w Im ina'li' ilji one of 

 tlii'si' last I'^iisti'i ;i< a ^ainjili' t'oiind it 

 was a yood sfiliM. Tlif otlin is ;i wall 

 ])Oi-k('t. iivi'tiil only :i- a drrorat ion. Imt 

 salalili' loi till' H'a-on tli;il tlic lloiist'^ 

 I'listdinris t'l i'i|iit'nt 1\ lia\i' Maiik wall 

 s)»ar('< wlii'ii' ^iiili a noNclly lit^ in ;is 

 wi'll a^ it iloc^ on llir w:ill ot' a llowi'i 

 stoii'. Soutlii'iii |oiii|iiiN wi'ii' U".!''! lor 

 lillin;; tlio pan o1 thr w .-i II |iiirki't ^liow n 

 on jiaj.'i' :"!'. vsitli liiilit I'liii' lililion. 



EASTER DELIVERY. 



It is to lie lio)>i',| that tin- lati' ilatc 

 of Eastri this yi-ar. whilr not ^I'lii'iii lly 

 ooiisiilt'li'd as in tln' inti'ii'-t ot' thr 

 trado. will |iro\f ot' ad \ ant;i;^i' in tin' 

 JliattiT ot' il«'li\ t'lii's; tlli'Ii- shouhl 111- 



littlf ilanm'i ot' trust ami the lalioiiuiis 

 and ('.\])('iisi \ (• wra]ii>in;: ul' |>laiits will 

 b(! savi'd. Hilt it doi'^ not |)ay to take 

 too iiian> 1 liam-i'-. Thi- rvtra w;iiioiis 

 should ha\i' ti.ulit l.odics, so that a r()\i\ 

 isnaji will not woi k -.I'liou- harm. ()tlii'i 

 wist', tiiuih lit'aN ii'i \\ia|ipinL; will lio 

 ix'cessary. 



Tilt! I'xtra .|i'li\i'i\ t'ai-i lit ii's df 

 maiidi'd at a holiday dr-i'i \ f a- raii'l'iil 

 i-onsidi'i ;i t ion as an\ ot thr |ii'olili'in»; 

 roiini'i-tt'.j with doin'_: a month "s Im^i 

 jii'Ss in thit'i' days. Thf ;i\i'iaL;t' tlon^t 

 bas a- nian\ doli \ fi ii'^ to imiki' Satiir 

 (lav afti'rnoon and K.a^tiT inoiniiii; as 

 ;ii'(' inadi' in all thr irsl id' thr month 

 ;Uld linlr-s till' drli\rl\ -N^ti'in i-- larr 



fully ]dannr,| thr work i- likr|\ to lir 



l-omr what l^ trrhni'al|\ dr^rrilird as 



''all lialli'd up. ' ' Thr man who hn* 



SOInr '.^1 I rnilollsc^ liiods ot thr -torr li:|s 



a, t irmrmioiis .-id '. a nt a^lr •'it lia-tri. Nd 



bf'ttiT s\>trlii has- r\ri I n dr\ isrd 



than till' onr modi'lcd on that used in 

 thr Id;; ('.\|irt'ss oliin' or d('|iart nii'lit 

 stoir. It will pay any retailer who has 

 Iroulde with the shipping' de|iaft nioiit 

 to visit and study the systems used 

 w hrir lar^r iiiimliers til paidvayes }itt 

 out daily. 



The di'|iaitment store has the i-ity 

 divided into sections, with a wayon for 

 each. The tloiist who has a laryc nwm 

 liei ot' deliveries for l\aster moininy 

 w'll do the same tiling:. lie inav not 



Spring Flowers in Tumbler Ba&ket. 



h;i\r a dilVeifiit wa^on for each route. 

 Iiiit max send the s;iiiir wayon oli liiorr 

 than one trip. When the department 

 store's |iacka;^i's conic to the sliippiii^ 

 loom the shippinr ileik has the tlooi 

 marked olf. in suinr cases with jierma 

 nent partitions ;iiii| sometimes mtMely 

 with jiaint. with a spact^ for eacli trip 

 each \\a;.;on is to m:ike, l-'ach pack;i;^r 

 as ircei\ed ill the shipping rooiii ijoes 



dilrct to thr propri sp;iir on tllr llool. 



< 'ousef|iieiitly, when the wayon is ready 

 to start C'verytliiiifj that hay reaehed 

 the shipping room is ready to j^o on the 

 wajioii; iiothiiifj is left behind. If the 

 florist adopts this system, it will obvi- 

 ate the exasperatiiifj special trips to ile 

 liver the one plant that did not <i;et oii 

 the right wafion; the problem then will 

 be to get the orders put up before the 

 wagon starts. 



In case there is a wagon for each 

 route, so that all ean start at once, the 

 tlorist will bend his efforts to getting 

 all the orders put up at the hour at 

 which deliveries are soheduled to start. 

 If the wagons, or some of them, are to 

 make two trips the tlorist will sort his 

 orders and put up the orders first that 

 go on the eai'ly route, putting up those 

 for the second route while the wagon is 

 out on its tirst tii|i. 



With greenhouses at his back, the 

 lloiist 's jirejiarat ions foe delivery are 

 greatly simplified. A bench can be set 

 ajiart for the plants that can lie delix 

 rred Satuiilay, and others for Sunday 's 

 deliveries, and space in the greenhouse 

 probably can be jirovided, as the plants 

 mo\f out, so that the sales for each sec 

 tion of the city for eaeh day c;in be set 

 .iway by themselves. The man who has 

 neither greenhouses nor unused floor 

 space back of the store, as is tlie cast' 

 w itli many of the stores in city business 

 blocks, can do little more than tag his 

 plants "Sold"' as his eustomers pick 

 them out ami then work up his de 

 liveries jis he gets the chance. 



BASKETS OF CUT FLOWERS. 



This will be a basket Kaster. < (in- 

 of the notable features of the trend id' 

 the trade in the last year has been the 

 inciease in the use of baskets. Tre 

 meiidons ijuantities will lie used this 

 season. And not all of the l\aster b;is 

 ki'ts will contain ]ilants far from it. 

 In the last few months enterprising.' re 

 tailers have found it possible to sell 

 hundreds upon hiindieds of small bas 

 kets filled with cut tlowers. the selling 

 price including the basket, ribbon and 

 tlowers. The Kaster s;ii,>s ot' these will 

 be enoiinous and the retailer can ar- 

 range just the char.-icter of basket that 

 his trade will take; it is possible to 

 makr Up baskets su |;ir;:e .'ind contain 



. :'-h'^^S>^^'^- 



<Cr^< 



There is Nothing that Sells Better than Tulips when Appropriately Dressed for the Easter Shoppers. 



