Aiitii. :.'. r.tji 



The Florists' Review 



39 



Here are the Two Great Staples, the Bread and Butter, the Meat and Potatoes, of our Easter Diet. 



in;; >n>-li clioirc stock tliat nohody but 

 tin- wc.'iltliv (Mil buy them, Imt it is 

 #'(iu:ill> p(>sriil)l«' to arrange small, in- 

 • •xi>fiisivt' Isiskots of out liowt-rs to >,(']l 

 lor not more tliaii a ilollar or two. 

 Frniii ^2 to *;; has lircii 1d\iml a |iii].u 

 lar |irii-f. 



Ill tliis ivsiH- there are a numln-r «\' 

 illu>-tratiuii- ot liaskots of spriiiff llo\\ 

 CIS soM in :i Icailing C'liieaj^o store l;isi 

 i'.astci. It lias ticon I'oun'l that the 

 (inh u:i\ tc. -.ell these baskets is to 

 lia\c ;i .|i>|(lay nt them in the store; 

 the .l.Tk cannot sell excefit by sam|ile. 

 I'lll a wiiiiiow \\ith tloMn ami see to it 

 thnt the ildwei'^ ;i re kept t'resli. Fill 

 the uiieiiiw e:nlv in the week anil xiit 

 ter >iMiil;ii l-n^l^ct- tliroUL^h tiie -tore. 

 rioMi let e\ei\lpii.|y t;ii\e orders toi- <lc 

 li\ery S.itnr'la\ nt'ternoon <>r Snmia> 

 iriornine. I'.\ ^ettiny a sutlii-ii'iitlv 

 e.-illy >t:ilt 11 lo;: lolllc-h lit' yooil busi- 

 ne>- i;in lie ,ic. innu]ate(| before the 

 n;il t;:istei <ellin;r be^rin-. 



THE EASTER PLANTS. 



A tlon-t uho likes to beli>'\e lie .|<'e< 

 :i tii^t ehi-v liusiness would as -o<in 

 think of ;:<iin^ out to liineli uithmit hi^ 

 hat a-. i>f delivering; the Kast(M- jpinnl- 

 withciiit n I'ot cover. 



()f .nnise the i;ie;iter Jiart of the 



i;,i-lei I'i.iht- will have the red .lav 



• iixtTcd iiicicIn with crej>e paper, and 

 ilMithii l:ir;;e jijirt will ha\<' :i little 

 innici- »priii;; suit in the wny of I'nrtn 

 K'i'iiii .irel • liifi'on mats, liut the sw<dl 

 pl.ints till- y.'.ir will either ha\e l>:is 

 Ket put cii\ei> III will be shifted fruni 

 llie re. I pet- niid [d:inted in the tin 

 iiiiiT- with which pi.'ictically all lias 

 Ivots iiipw ;ire fitted. An occasional 

 fdant will lie sold in an earthenware 

 lar.Hniere. but not many — this is the 

 d;i\ 111 the bnsket. 



\ jre;it ninny store- still %\iil sell 



• •c)ii-i.ier;i lije niiinliers ol' the bie 1);(> 

 ket- 111' nii\e.| pljtnts, ;ui exiellent es 

 .-iinpli' lit which IS shown on p.agc 47. 

 I"i\e \e;ir- a;.'ip -ilch ;(rr;tlij;enicnt s 

 \vei,- tlie ;iillie id' the K;iste|- pl:ilit> 

 tn.'ir 's .lit ariii. larLTe ut -ni;ill. e;uh 



basket contained a number of varieties 

 of plants. Today, however, the style 

 is different, for floral fashions change, 

 the same as fashions in skirts or bon- 

 nets. This season there will be. in 

 most cases, only one variety of plant 

 in a basket. If it is lilies, lilies alone 

 will be used, and a rose plant in a bas 

 ket will not have its beauty hidden \,\ 

 ciowdinfT ."ironnd it a lot of iniscidlan 

 eciiis stock. A- tlie (juality of the l-;;i- 

 tei jdant- h;i- unproved, tlie tendemy 



Ward Roses and Valley. 



li;i- lieeii tiiwaid gixinj; each .•.peciniii, 

 ;i clmnce to show its merit, .lust as 

 the liindscapc man |>nts his <dioiee tree 

 nut en the lawn where it can l>e Si/en. 

 -o the retail tlorist puts his fine |il;in1 

 in a. harmonious receptacle and brin^> 

 It out from the mass so that, hke a 

 true specimen, its beauty can be- -een 

 .•I lid ;i|ipreci;ited. 



W hen it is s:iid that the t'.i.-iiiun i- ti. 

 pl;int iin|\ lUie \;iriet\ !M .-i r,.,.ei.t :eli'. 



it IS not meant that the l.uttoins of the 

 plants should be left hare. Jf the re- 

 eejitacle does not co\-er. .-is usually is 

 the case where crepe pai'tMs or mats 

 are used, it still is the proper thing to 

 ase small ferns for low plants, or 

 primulas and similar plants for taller 

 ;;rowin(r ones. Nothing detracts more 

 froMi the ai>p(>arauce of a first class 

 |d.iiii th;ui to have the soil Viare. If 

 the soil is not obscure. 1 with such stock 

 .1- )- used for fern dishes, then by all 

 means ci.ver it with orreen sheet moss 

 the ^r.-ener the better. 



Ivildion- will be used this season 

 iMire exten-iv(dy than e\or before. A 

 >ea: .,r two ago it was chiffon that 

 everybody wanted, but the vogue for 

 •hiffon lias run it- eourse. Not that 

 •hitl'.iii will be drofiped, for large 

 '('i:"itities of It still will be used, but 

 the teiideney is toward nbbon. .and the 

 I.etr.T ;^iade- ..f ribbon. 



PUTTING UP THE ORDERS. 



Aitii tlie clusi' tit business, the night 

 iiefiiie K.a-^ter. the retail flower store bo- 



■ "Uie- a iii\e of industry. Taking the 

 "I- lers i- only one detail of the Kaster 

 wi-rk. True, if the selling is not sue 

 '•es.inl the night work willbe light, but 

 :' -eldom happens that a flower store 

 ■I'le- ii.it find it n.'.-essary to keep iu 

 f..rce w.iiking far int.. 'the mornint.' 

 h.iiir- (>( Kasf.T. 



.Sniiie .it' th.' big st..re< .k. business 



■ niiiigh .'.•odi day s.. that the\ can .arrv 

 'i''l[' '" itivid.- the wmk. t'ertain en. 

 |d..v,.i- .ar.' saIe.Mn..n only, whil,. other- 

 I"" "!• 'lie or.lers the salesm.-n take. 

 and .in..tlier d.'partment .attends to d,- 

 li\fr\. .'a-.d! crew beino responsible onh 

 l-ir it- .)wn part of the w.uk. in the 

 su.dl -tore the K.ast.M rush i- handh'd 

 with. lilt inii.h chang.- in tIi. 

 d;iil\ i.iutiii.-. Iiiit -indi >f.ir. 

 num. '1.111-. Th.' .as.Ma 

 III.- s.ales jier-i.ii t.. put up th.' ord.T'' 

 t.ak.'h. and to s.'.- t.. th.'ir ii.'li\ er . I, 

 -111 li ,-1 -t.ir.' the . bisinij ,,f the dnor .s,.it 

 iirdav iii^ht b.M.ii,. K.'t-T.T IS the •-■■.'na! 



oi<linar\ 

 ;ir.- not 



-t.M.' reijuire- 



