Apbil 2, 1914. 



The Florists* Review 



©ring plants, especially fine Louisiana 

 lilies, hydrangeas and pot roses, ready 

 for Easter. The entire place looks as 

 fine as ever and the business reports 

 are gratifying. 



Verlinde & Vander Ecken, specialists 

 in Picus elastica, Citrus sinensis and 

 Arsucaria excelsa, will soon have an- 

 other big shipment of their fine stock 

 ready. E. E. 



NEW YORK. 



The Market. 



The usual depression in the cut flower 

 ma*ket that invariably precedes Easter 

 was much in evidence last week, and a 

 rainy Saturday and consequent disap- 

 pointing clean-up made the week end 

 far from satisfactory. Prices receded 

 all along the line and no variety of 

 flower escaped the inevitable fall. The 

 publicity evolved by the flower show 

 had no appreciable effect on the retail 

 business, but its influeiice will undoubt- 

 edly be apparent in a larger Easter 

 trade than usual. 



Eoses of all varieties are arriving in 

 larger quantities daily. American 

 Beauties are arriving in larger numbers 

 and prices are gradually declining. No 

 especial increase for any of the roses is 

 anticipated for Easter, The rose novel- 

 ties will, however, harden and advance 

 for the holiday, especially those so 

 much in favor at and so widely empha- 

 sized by the flower show. 



Carnations, the best of them, sold as 

 low as $2 per hundred and under Friday 

 and Saturday. In fact, on large quan- 

 tities as low a quotation as $10 per 

 thousand was demanded. For the poor- 

 er grades many sales were made as low 

 as 50 cents per hundred. But in these 

 bargains there were no Ward, Match- 

 less, Laura Weber or Philadelphia. 



The long-stemmed longiflorum lilies 

 are bringing Easter prices. The bulk of 

 the stock remains at the usual quota- 

 tions of the last few weeks. There will 

 be no shortage and no high prices. Val- 

 ley is abundant and lower in price; the 

 best of it last week was offered at $2 

 per hundred. Orchids, in many varie- 

 ties, are bringing discouraging prices. 

 There are too many Schroederse for the 

 market to digest. Gigas will bring good 

 prices at Easter, doubtless, and also 

 some of the fancy varieties. 



Gardenias seldom sell above $2 per 

 dozen. For the selected stock at Easter 

 $3 will be top figure. There are plenty 

 of callas now for all demands, and 

 lower prices. Violets are despised and 

 neglected. The singles are better ap- 

 preciated, and the retail stores absorb 

 them. Of tulips, daffodils and other 

 bulbous stock there is no end. Daisies, 

 pansies, sweet peas and spring flowers 

 of every kind are abundant. There 

 seems to be a strong similarity to the 

 prices of a year ago. The southern daf- 

 fodils are here. Soon there will be lilac 

 and forsythia. 



Various Notes. 



The next meeting of the New York 

 Florists' Club will be held Monday 

 evening, April 13. This will be flower 

 show night, when full particulars of the 

 big exhibition will be given. There will 

 be a stereopticon lecture and spring 

 exhibits. 



William Plumb, of New York, a gar- 

 dener of national repute, BSS received 

 the appointment of assistant superin- 

 tendent of horticulture at the San 

 Francisco exposition and will leave im- 



JAMES DEAN. 



WOULD you think for a moment that the hobby of this silver-haired gentleman is 

 the collection of firearms? But' it is — antiques — and he has gathered them 

 at home and abroad, until his collection is celebrated far and near. Mr. 

 Dean is a native of Wigtonshire, Scotland, born in 1845. He came to America 

 in young manhood and made an enviable record in the Civil War — ^which may ac- 

 count for present day interest in ancient blunderbusses. Laying aside the sword, 

 he took up the pursuits of peace at Bay Eidge, N. Y., and was a pioneer in de- 

 veloping the Easter plant business. He made a notable success, accumulated a com- 

 petence, retired, and now lives quietly in Brooklyn, but frequently attends trade 

 gatherings. Mr. Dean was the seventh president of the S. A. F., and occupied the 

 chair at the first Washington convention in 1892. 



mediately for the coast. Mr. Plumb is 

 a native of Huntingdon, England, and 

 has held many important positions in 

 this country. 



John Donaldson was a sufferer from 

 grip last week, and as misfortunes never 

 come singly, gas escaping in his green- 

 house ruined many thousands of his lily 

 stock for Easter. 



The entire fern exhibit of the F. E. 

 Fierson Co. at the flower show was pur- 

 chased by Woodrow & Marketos. 



Business is booming with all the 

 seedsmen. Three shifts of help, eight 

 hours each, is the daily rule and will 

 be for some weeks to come. 



A combination of the Greek frater- 

 nity has been formed, with over 150 

 members, with the object of putting 

 an end to the unreasonable cutting in 

 the retail prices of flowers. It is said 

 by one of its leading members that 

 the scheme includes the opening of 

 stores close to those where the slaugh- 

 tering of values is usual, even if at 



a loss, and -to continue the system until 

 the retail cut flower business is put 

 upon a profitable foundation. It will 

 be more than interesting to watch the 

 development of this method. Already, 

 it is said, one store has been opened on 

 upper Broadway, and many more are to 

 follow. 



Walter Mott, of Newburgh, N. Y., 

 was in New York all last week, repre- 

 senting B. F. Hammond, of Beacon, 

 N. Y. Mr. Mott 's daughter was a visitor 

 Saturday and Sunday, March 28 and 29. 



Heber J. Ware, of Oradell, N. J., was 

 in town March 25, bringing twenty-four 

 of his fellow townsmen to the show. 



Among the men of note from a dis- 

 tance who were in town during flower 

 show week were: Theodore Wirth, of 

 Minneapolis; W. N. Craig, of Boston; 

 John Welsh Young, of Philadelphia; M. 

 H. Walsh, of Woods Hole, Mass.; E, 

 Vincent, Jr., of White Marsh, Md.; E. 

 A. Seidewitz, of Baltimore; Thomas 

 Eoland, of Nahant, Mass.; August 



