64 



The Florists' Review 



April 2, 1914. 



SPANISH IRIS - - SNAPDRAGON 



Shall have a large supply of this popular flower for Easter. 



Fine stock in two shades of pink— light and dark. 



Can supply Stocks, double or single 



Sweet Peae 



A large supply of fine qual- 

 ity. Plenty to fill all orders. 



Violets 



Fancy Singles as well as 

 choice Doubles. 



Carnatlone 



All the leading varieties. 

 Quality second to none. 



Bulboue Stock 



Tulips, Narcissi, Daffodils, 

 etc. 



Call on me for your Eastor Supply— I will give you good valuos 



0. A. TONNER, 30 E. Randolph St., CHICAGO, ILL 



Mention The Review when you write. 



FOR MOTHER 



Tenderness, and sacriflce, 

 Patience, sunshine, cheer. 



Thoughtful care, enduring love. 

 Belong to Mothers dear. 



726 Second Avenue South 



"POSIE 



SENTIMENT" 



CARDS 



FOR FLORISTS' PATRONS 



Rudesill & Company 



MISCELLANEOUS 



Away from toil and labor! 



To the woods with laugh and shout! 

 No more the dingy indoors— 



The violets are out ! 



FORT DODGE, IOWA 



MnutloD The Review when you writf. 



titles of first-class stock now being 

 available. 



The carnation market was really 

 strong up to March 27. There was a 

 demand sufficient to take up everything 



• of first-class quality at what should be 

 extremely satisfactory prices for the 

 season. Growers whose principal cut is 

 Rose-pink Enchantress will not concur, 

 nor will all the growers of Enchantress. 

 At this season of the year these two 

 varieties give a cut that may be nota- 

 ble for size, but which surely is not for 

 quality. March 28, with rain, the prices 

 of even the best carnations weakened 

 along with the prices of everything 

 else, stock accumulating. 



It has not proved easy to advance 

 the price of sweet peas. The reduction 

 in the pick of the winter blooming 

 Spencers has resulted in considerable 

 improvement in the average prices be- 

 cause job lot sales have not usually 

 been necessary, but the stores have de- 

 clined to pay big prices, even for fine 

 peas, when other flowers were to be 

 had 80 cheaply. Except for one or two 

 warm days the weather has continued 

 cool, considerably to the advantage of 

 the growers of single violets, who are 

 making up for their light pick early in 

 the season. Prices continue low. 



Bulbous stock is less abundant; the 

 season is approaching its end, and Eas- 

 , ter will see its finish, or practically so. 

 Many of the growers already have cut 

 the last of their daffodils and tulips, 

 but jonquils continue to arrive in mod- 

 erate quantities, all that the market 

 needs. Last week saw greatly increased 

 receipts of the southern bulbous stock, 

 both from Virginia and less distant 



• southern fields. The Saturday rain 

 knocked its sale flat. Spanish iris is 

 beginning to arrive from many grow- 



ers; it looks as though the supply this 

 season will be larger than ever before. 

 Snapdragon also is more plentiful, but 

 only a little of it shows the superior 

 quality that buyers have come to look 

 for. A few stocks come in; doubles sell 

 quickly, but hardly anybody will buy 

 the singles, which predominate. It 

 looks as though the popularity of peas 

 were responsible for the light demand 

 for the few cattleyas that come in. 

 Valley is not selling at all well. 



The Florida shippers of asparagus 

 bunches are busy again, and the supply 

 is large. Asparagus strings are not 

 plentiful, but they are little called for. 

 Smilax is more abundant. The price of 

 ferns was advanced 50 cents a thousand 

 April 1, following a similar advance by 

 the Massachusetts shippers. 



The Easter Prospect. 



Curiously the heavy oversupply of 

 roses now on the market is holding 

 buyers and sellers apart on Easter. 

 There has been little Easter cut flower 

 business booked up to the present time 

 — considerably less than usual prier to 

 the appearance of The Review's Easter 

 Number, which is the signal for get- 

 ting busy. The buyers assert that 

 there will be an abundance of stock of 

 piactically all kinds. Perhaps it is no 

 more than natural that sellers should 

 voice the opposite view, but they ap- 

 pear to do it with conviction,, pointing 

 to the present heavy crop of roses as 

 an" indication that the supply will be 

 much lighter a week hence. The whole- 

 salers assert that it is only the over- 

 supply of roses that makes carnations 

 appear plentiful and that really car- 

 nations are in less than the usual sup- 

 ply. In spite of the fact that they can- 

 not now clean out, they predict a stiff 



market for Easter. One thing is cer- 

 tain: that any grower who holds back 

 his stock, putting overripe flowers on 

 the market for Easter, will pay the 

 penalty. i>Iothing but fresh flowers 

 will realize anything like quotations at 

 Easter. 



Tlie Lily Situation. 



The lily situation appears rather 

 mixed this season and it is difficult to 

 forecast the outcome. Practically all 

 the Formosas have been cut; the Eas- 

 ter crop is giganteum. There is a great 

 deal of differelice in the quality, but a 

 large percentage of the plants are short, 

 too short to sell as cut lilies in first- 

 class stores. If the Hibernianism may 

 be permitted, it seems certain that short 

 lilies will be long this Easter, and prob- 

 able that long lilies will be sort. Realiz- 

 ing that their lilies are too short to 

 bring much cut, many growers, includ- 

 ing some large ones, are trying to sell 

 the plants locally, in pots. What ef- 

 fect this will have on the call for cut 

 lilies is a question; while it reduces the 

 supply it also will reduce the demand. 

 Curiously, with so late an Easter some 

 growers will not have their lilies ready, 

 while others are too early. Also, sev- 

 eral growers did not go in so heavily 

 on lilies as usual, but there are one or 

 two who have followed mums with un- 

 usually large lots. 



Bohannon's New Store. 



The Bohannon Floral Co., which has 

 outgrown the store in the University 

 Club, made record time in fitting up 

 and opening the new store across the 

 street, at 57 East Monroe. The fix- 

 tures are Circassian walnut, marble and 

 plate glass, of excellent quality and 

 modest color tone that not only gives 

 the place an air of solid worth but 



