\ 



Apbil 2, 1914. 



The Florists^ Review 



71 



Send for New Catalogue No. 73 



— latest Free Book for Florists. Full of valuable informa- 

 tion and up-to-date designs of the famous 



MSCRAY 



Refrigeraibr* 



\; 



FOR FLORISTS 



Flowers are probably the most perishable of all merchandise. The choice of a 

 refrigerator often means the whole difference between success and failure, 



McCray Refrigerators are built to preserve and display your flowers. They 

 can be arranged for either ice or mechanical refrigeration; stock or built-to- 

 order sizes. ^ 



We've been improying and perfecting McCrays for thirty years, until they are 

 now the recognized favorites of the world's greatest florists. 



We make Refrigerators, Coolers and Display Cases of all sizes and for every purpose. 



« 



Sand New for any off tho followliiK FREE Catalovuoa: 



No. 73— Refrigerators for Florists No. 69— For Grocers 



^ No. 91— Rearular Sizes for Residences No. 60— For Meat Markets 



, No. AH— Built to Order for Residences 



\ McCray Refrigerator Company 



668 LAKE STREET. KENDALL VILLE. IND. 



For Branch Salesrooms in Principal Cities See Your Local Phone Directory. 



Mention The Review when yon writb. 



CARNATIONS 



Put all your young Carnations and other small 

 plants in Dirt Bands or Paper Pots to be planted 

 later in the open ground. They will make doubly 

 strong plants. See our large advts. on pages 

 147 and 170. 



r. W. ROCHELLE &($ONS, Chester, New Jersey 



Mention The ReTlew when you write. 



have produced more than his retail 

 business could dispose of during the 

 recent relapse of the demand in Wood- 

 lawn. 



As an annex to his flower store at 

 917 Blue Island avenue, B. Abraham- 

 son has built an attractive conserva- 

 tory. 



When he opened his retail establish- 

 ment at 1210 West Eighteenth street 

 less than a year ago, James Bilek was 

 new at the business, and the manage- 

 ment was vested in an experienced as- 

 sistant. Now* he is his own manager, 

 with his brother as assistant, and is 

 doing a good trade in design work. 



Nothing this season has pleased 

 Emil Buettner more than his success 

 with the Sunburst rose. He asserts 

 that his have been "as good as any- 

 nobody's, " which is as strong a claim 

 as he ever has been known to make. 



It has become the custom of A. T. 

 Pyfer to spend Tuesday and Saturday 

 afternoons at the plant of Pyfer & 

 Olsem, at Wilmette. He plans to take 

 up his residence there in the early 

 summer. 



After spending the winter on the 

 selling floor of the A. L. Randall Co., 

 Carl N. Thomas has gone to his farm 

 at West Springfield, Pa., for the sum- 

 mer. 



The beautiful, 

 silent, efficient 

 Flower 

 Salesman- 



United Refrigerator 

 Display Case 



^U Continuous circulation 

 ^Ll^ of dry, cold air keeps 

 the flowers in the best of 

 condition. C.Most approved insulation and consequent ice economy. <L Attrac- 

 tive lines and artistic construction add to the appearance of any store. Any 

 desired finish. C Special work solicited. Regular designs carried in stock. 

 Ask for our Florists' Catalogue Q. 



United Refrigerator & Ice Machine Co. 



KENOSHA, WIS. 



United Display Case, Joseph Rehl, Racine. 



The big growers on the north side, 

 inside the city limits, are not at all 

 pleased with the tax bills recently re- 

 ceived — there is a jump of twenty per 

 cent in the rate this year, in addition 

 to which is the fact that valuations are 

 going up rapidly. With several the 

 tax bills have for years run into four 

 figures. 



The big show windows of the W. W. 

 Barnard Co. are flagging a lot of subur- 

 banites these days, and an unusually 

 strong advertising campaign in ths 

 daily papers is having its eflfect. 



At 5048 Lincoln avenue Krowka Bros, 

 have the old Grossman place. It con- 

 sists of six houses and they have them 

 all in lilies for Easter, two houses tag 



