94 



The Florists^ Review 



Apnir. 2. 1014. 



11 %- 



PAOBS OF RBTAILKRS* CARDS 



THIS department for the cards of 

 Leading Retail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 yoiir share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share— well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENEKfi 



Florist and Decorator 



CHOIOK CCrr FLOWBRS. PI.A.NT8 and floral, DKRION8 

 Koa ALL OooASiova 



IS1H OLirS STRKCT 



ST. LODIS. MO. January 11, 1913. 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.30 for a 

 half Inch advertisement In the Retail Florists Department 

 of The Review. I received through this small advert isement^ 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They cane by mall and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis, 

 Since 1 allowed the senders 30^, the record is as follows: 



Total value of orders $566.00 



Less 30f allowed senders.. ... 113.20 

 Met value of orders. .;. 453.80 



Here Is an addition of $452.80 In business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only In The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review Is not only there with a big "R* 

 but that it has three more big "R's" - Readers - Reliability • 

 Results! 



Tours respectfully. 



Send yoar Floral Orders for 



STJLODIS,HO.,E.ST.LOUIS,ILL. 

 SOUTH tnl SOUTHWESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4506-8 Dclmar Boul.. ST. LOUIS. MO. 



CRABB & HUNTER 

 8RAND RAPIDS. MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE BOSTON FLORIST 



198 last 34th St. NEW YORK 



(Tel. N08.8223 and 4479 Murray HUD 



Cloae to the leading Theaters and Steamships. 



In quick touch with the best whoiesalere. 

 Personal Belectlon. Satisfaction fraaranteed. 



ST. LOUIS. 



Manchester, N. H. 



FI RIVRV TRENTON AND 

 • O, Dli^DI, ADAMS STREETS 



"the ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Lanea»t«r, Pa. 



The Southwestern Market. 



The local wholesale market has been 

 loaded down with everything that is 

 seasonable and the condition bids fair 

 to continue during the present week. 

 From the reports of our wholesalers, 

 business was light last week, although 

 on some days there was a strong de- 

 mand, but hardly enough to make an 

 impression on the large consignments 

 that came in. The retailers, too, say 

 that had it not been for funeral work 

 the week would have been extremely 

 dull. From these reports it looks as 

 though Lent this year has hurt more 

 than in previous years. 



The bulk of the stock that is seen 

 daily at the wholesale houses is of fine 

 quality. The glut has been mainly of 

 violets, sweet peas and carnations. 

 With Easter two weeks oflf, it looks as 

 though violets will be through by that 

 time, especially if the warm weather 

 continues. Sweet peas no doubt will 

 continue plentiful right up to Easter. 

 These have been selling at low prices 

 all week and special sales prices were 

 posted on these in all the stores down- 

 town. Carnations also suffered some- 

 what all week and seem to be right in 

 their prime now. Valley sold at $3 

 per hundred, as the demand was slow 

 and the supply large. Easter lilies are 

 not any too plentiful, as they are being 

 held back for next week. Tulips and 

 Dutch hyacinths are not in oversupply, 

 but there are enough for the demand. 

 Southern jonquils flooded the market 

 last week. Boses also are in heavy sup- 

 ply at all of the markets, with Killar- 

 ney leading. Long, fancy Beauties are 

 not any too plentiful, but shorts are in 

 big supply. 



C. C. TREPEL 



Csn sf BloomlnKdala Bros., MFW VOW 

 Qlmbal Bros., IlLIf I Ullll 



sr care of Loeser's, Brseklyii 



Orders solicited from any retail florist in 



United States or Canada 



Prompt attention Most reasonable prices 



Mention The Review when yon write. 



SIMMONS & SON. TORONTO 



Canada's Largest Rstall Florists 



Members Flo. Tel. Dely. S66 and 787 Tonca St. 

 Orders carefully executed for 



EVOrStt, WSSh. NORrnwfST 



ETERETT FLORAL CO. 



Mention The Berlaw when yon write. 



