116 



The Florists^ Review 



April 2, 1914. 



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Pacific Coast Department 



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Oakland Cal. — Kazumi Hiroa has 

 secured a permit for the erection of 

 two greenhouses to cost $1,000, on One 

 Hundred Fifth avenue south of Knight 

 street. 



Seattle, WaslL^A unique floral de- 

 sign recently turned out by the Burns 

 Floral Co. represented the facade of 

 the O. W. R. R. & N. Co. depot here 

 and was made to the order of the em- 

 ployees there for the funeral of the late 

 station superintendent. 



Santa Cruz, Cal, — Fred E. Severance, 

 who is connected with the Loma Prieta 

 Lumber Co., of which J. S. Severance is 

 treasurer, is starting in the bulb busi- 

 ness. He has laid his plans to have 

 800,000 freesia and 50,000 tiger lily 

 bulbs for his first crop this fall. 



Pasadena, Cal. — F. O. Popenoe has 

 submitted to the board of trade a plan 

 for a big botanical garden, which 

 would comprise about fifty acres of 

 land and be the best and most exten- 

 sive of its kind in the state. No ac- 

 tion has yet been taken by the board 

 in the matter. 



Oakland, Cal.— The flower show of 

 the Alameda County Horticultural So- 

 ciety attracted many exhibits of high 

 class from private gardeners and com- 

 mercial growers. First prizes were 

 taken by C. C. Morse & Co., for azaleas; 

 Holland Nursery Co., for valley and 

 sweet peas; Domoto Bros., for hardy 

 flowering and ornamental shrubs; Fujisi 

 Bros., of Hay ward, for carnations; 

 Charles Nelsen, of Piedmont, for ar- 

 tistic display of cut flowers and hardy 

 flowering plants, and James Catto, of 

 Mission San Jose, for collection of 

 stocks. 



SPOKANE FLORISTS, ATTENTION! 



Spokane's trade interests are large 

 enough so that there should be a half 

 column to a column of Spokane trade 

 news in this department each week. 

 The Review would like to hear from 

 someone who has an inclination toward 

 writing. 



LOS ANGELES, CAL. 



The Market.. 



There has been an oversupply of 

 practically all flowers in the market 

 this week. While this applies more 

 particularly to the cheaper grades, it 

 is also true to some extent of the better 

 ones. As usual before Easter, quite a 

 number of Easter lilies are making 

 their appearance, both cut and in pots. 

 While many of the plants will not 

 make it, there still will be an abundant 

 supply on time. Lilium giganteum is 

 the variety most grown here. Azaleas 

 are likely to be scarce, most of the 

 later flowering varieties being over. 

 There will be a good supply of rhodo- 

 dendrons, spiraeas and other flowering 

 plants, but good ferns are likely to be 

 in short supply. Imported wistarias are 

 beautiful now and make a fine show in 

 the windows. Bulbous stock is at its 

 best, practically all the varieties now 

 being in. A few pot lilacs and pots of 

 lily of the valley are attractive. The 



Oui* busiaesa in Carnation Cut- 

 tinges ia breakingr all reoorda. 

 The Review^ ia our only ineana of 

 advertialngf.— Hollywood Oa;r- 

 dena, Hollywood, Wash ^ Janu- 

 ary 8. 1914. 



business has run largely to funeral 

 work, all the stores being busy in the 

 mornings. 



Various Notes. 



C. E. Morton, of the Los Angeles 

 Flower Market, returned. from Imperial 

 Valley looking much better for the trip. 

 Fred Sperry is also back on the job 

 again and ready for the Easter rush. 



Business is keeping up well at the 

 wholesale store of Murata & Co., where 

 orders for Easter stock are coming in 

 freely. Miss Parsons, of Fresno, was a 

 recent visitor here, and Mr. Murata in- 

 forms me that she has a magnificent 

 new store 30x100 feet, splendidly 

 equipped, one of the best west of the 

 Mississippi. 



Staiger & Mundwiler are in fine shape 

 for Easter, lily of the valley and all 

 other seasonable stock looking fine. Mr, 

 Staiger made a flying visit to San Diego 

 recently and was well satisfied with the 

 business done. 



Frank Lichtenberg, • who has been 

 under the weather for some time with 

 neuritis, is back at the store, looking 

 much better. The business in the mean- 

 time has been well taken care of by his 

 able lieutenants, Messrs. Bateman and 

 Brose. Mr. Lichtenberg has reason to 

 be pleased with the excellent business 

 done at the store since his removal 

 from Fifth street. 



George Eischen is back in town, look- 

 ing up old friends and acquaintances. I 

 was sorry to hear of his father's sick- 

 ness at his home in Montebello. Fred 

 Westrom also has returned and is going 

 to take up his old position at Wright 's 

 Flower Shop. 



Gus Swenson is sending in magnifi- 

 cent tulips and other bulbous stock. 



Howard & Smith have a splendid , 

 show in their store this week. The 

 large room lends itself admirably to '. 

 this kind of display, large banks of i 

 rhododendrons, azaleas and the beauti- s 

 fill varieties of hippeastrum for which . 

 this firm has become famous, lending > 

 color' to the scheme, while the splendid '. 

 kentias and other palms give a grace- ■ 

 ful finish that would be quite impossi- 

 ble in a smaller room. 



Henry Turner is again to be seen on 

 the roads around Montebello in his 

 Stoddard-Dayton, the latter resplendent 

 in a new body and every up-to-date 

 equipment. 



The Redondo Floral Co. reports busi- 

 ness good, especially in funeral work. 



The H. N. Gage Co. reports good 

 sales, both in wholesale flowers and nur- 

 sery stock. 



John Gordon, manager for Wolf- 

 skill's and Morris Goldenson, says that 

 his orders and inquiries for Easter are 

 away beyond those of last year. Funeral 

 work has also been active. 



Large consignments of plants from 

 the north are being received at Dar- 

 ling's Flower Shop in preparation for 

 Easter business. 



Charles Shaw, of the Dorman-Shaw 

 Seed Co., Pasadena, was in town re- 

 cently and reports business as picking 

 up finely. 



Ray Ward, of the shipping depart- 

 ment of the Germain Seed & Plant Co., 

 was injured March 24 in a collision be- 

 tween his motorcycle and an automobile. 



Five acres of land are to be added to 

 the Germain holdings for nursery stock. 



Emil Woelfel has purchased the 

 Roserie from the previous proprietors 

 and took charge March 10. 



H. R. Richards. 



TACOMA, WASH. 



The Market. 



No material change has been noted in 

 market conditions since the last writ- 

 ing. Stock is somewhat in oversupply, 

 but with Easter two weeks away, things 



Asparagus Plumosus Nanus Seed 



Lots of 1,000 $2.50 per 1000 



Lots of 10,000 2.00 per 1000 



Lots of 20,000 1.75 per 1000 



Lots of 50,000 and up 1.50 per 1000 



Write for prices on large quantities. Not to be compared with the lower 

 grade seed frequently offered at a cheaper rate. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



kleaUon Xbe IUtIcw wben 70a wrlM. 



