174 



The Florists^ Review 



Afbil 2, 1914. 



MILWAXTKEE, WIS. 



The Market. 



Market conditions have improved 

 somewhat. The weather has been fairly 

 warm, with a reasonable amount of 

 sunshine. Carnations are still plentiful 

 and the stock is in better condition 

 than it has been, being stronger of stem 

 and of a better color, Boses are in- 

 creasing tremendously in quantity and 

 the stock is exceptionally good. The. 

 color is fine and the stems are longer 

 than heretofore. Violets are still with 

 us in quantity and are good for this 

 time of year. It is expected that the 

 crop will last until after Easter. Sweet 

 peas are in fine shape and are plentiful. 

 The Butterfly variety is especially fine 

 ard is bringing a good price. Bulbous 

 stock is excellent and is selling well. 



Various Notes. 



W, C. Zimmermann was extra busy 

 Saturday, March 28, with some large 

 orders for the funeral of the daughter 

 of A. F. Bues. Last week Mr. Zimmer- 

 mann had the floral work for the 

 funeral of Charles Hase, including a 

 casket cover of lavender sweet peas 

 and an unusually large number of de- 

 signs. It was said that some of the dec- 

 orations were the most beautiful that 

 Milwaukee has seen for some time. 



The Baumgarten Floral Co. has pur- 

 chased an automobile and expects to be 

 able to give its patrons quicker service 

 in the future. The company is making 

 preparations for a large Easter trade. 



The Holton & Hunkel Co. has an ex- 

 ceedingly large lot of fine Easter lilies 

 this year and reports heavy advance or- 

 ders for this stock. 



William Giebels, of Grand Rapids, 

 Wis., was in Milwaukee March 25. 



Mrs. F. P. Dilger is seriously ill at 

 St. Joseph 's hospital, but it is under- 

 stood that she is improving. 



H. E. Philpott, of Winnipeg, Canada, 

 was in Milwaukee March 27. He spent 

 the day visiting the trade and left for 

 home on Saturday. He was returning 

 from an extensive trip. 



Other visitors in this city were P. N. 

 Obertin, of Kenosha, Wis., and A. G. 

 Boomer, of Beaver Dam, Wis. 



H. J. S. 



Theodore Wirth, of Minneapolis, and 

 Jacob Hess, of Omaha, spent a few 

 hours here March 28 on their way home 

 from the S. A. F. directors' meeting in 

 Boston. 



Oskaloosa, la.— The Kemble Floral Co. 

 is closing a lease on a building here, in- 

 tending to equip it as an up-to-date 

 flower store. 



KiiiG 



lmprov«d 

 Flat Rafter Iron Frame 



GREENHOUSE 



^m'^^mi^m^^mi^Mm^i 



with ^-inch instead of *2-inch 

 rafters, so we can reduce the depth 

 from 'X^ and 4 inches to 3 inches. 

 Every bit %\ luRliiht meias oitMy la you 

 Sen< far Biillctin Na. 45 sa4 be caavinceil 

 KING CONSTRUCTION CO. 

 27 Kims Roari. N. TONAWANDA. N Y. 

 All the Sunlight All Day Houses 



What we would really like to do is, have you be our guest and take you around to 



see some of our houses. This ranee of Traendly & Schenck's, at Rowayton, 



Conn., for instance. It won't cost you a cent. On the other hand if 



you don't do it, it may cost you many dollars. 



The Hole in the 

 Iron Frame Cost Argument 



jHE hole in the arsrument of the man 

 who claims that our Iron Frame 

 house costs too much, is that he 

 puts too much emphasis on the cost of 

 materials, and too little on what it costs 

 to erect them. After years of keeping 

 careful cost records, we know that it 

 actually costs less to erect our Half Iron 

 Frame house than it does any all-cypress 

 one: and that the erection cost of our 

 complete Iron Frame is less than it is on 

 the Half Iron Frame. 



These things we know. The man who 

 considers comparative costs of material 



and neglects comparative erection costs, 

 leaves a hole in his argument for not buy- 

 ing our complete Iron Frame house that 

 is almost big enough to crawl through. 

 The man who argues that "so and so is 

 a good friend of mine, and even if his 



erice is a bit higher I am going to give 

 im the business," is liable to wake up 

 some day and find out that the best 

 friend you can have in business is Mr. 

 Value Received. 



If you want value received, then talk 

 your next house over with us before you 

 give out your order. 



Hiicn-iixfirs ^ C pntpariV* 



^ ^tgfltUlT 



£ 



lEW YORK OFHCE 

 117IBm*>ar 



iOSTON omcE 

 JalM NaacMk BM|.. 41 Faitral St. 

 FACTOIT. EUaiETM, R. J. 



PMIUOEinilA IFFICE 

 Pa«u. BMt.. ISA mi Ckntairt Sta. 



Mention The Reylew when you write. 





Flarlst 8v«etaJtle». 



New Braad New Style. 

 Hmc "RITBRTOR" 



Fumiahcd in lengths up 

 to 50a ft. without feam ot 



jOlBt. 



TM H»8I Ck tk« PLOEin 



«-inch. peril., 15 ^e. 



Redof'sooft.. " mXc. 

 a Reels, 1000 ft., " 14 « 

 -{Much, " 13 c. 



!eeU, 500 ft., " "J<c. 



Couplings furnished. 

 HENRY A. DREER, 

 714 Chestnut St., ^ 

 Philavblphia. Pa. 



Mention Th«» R»v1<>w wh<>n yoo writw. 



Cypress Bench Boards 



Small orders cheerfully shipped from Phila- 

 delphia yard. Carload shipments dlreck from 

 mill in the south. 



Send tis your inaolries. 



Stokes Brothers Co., Inc. 



AOtb St.. below Cheatnut. Phlladalphla. Pa. 



Mention The Berlew when you writs. 



NOTICE 



iy> all American Noraerymen and OeaiUman d*- 

 rtilnc to keep in toacta with commercial horttealtar* 

 (n England and the continent of Barop«t Towr 

 bMt meana ot doing thla la to take In th« 



Horticultttral Adv«rtisM' 



Onr drcalatlon covera the whole trade in Oreat 

 Britain and the cream of the European flrma. Im- 

 partial raporta of all noreltles, etc. Paper free oa 

 racelpt of 7S centa, covering coat of poataga yearly, 

 la the H. A. la a purely trade medlmn, appllcanta 

 ilioald, with the anbacrtptton, aend a copy of their 

 catalogue or other evidence that they belong to the 

 Boraery or aeed trade. 



i ft C Peami, UvttiB, Nittiifhaii, E^lud 



Mention The Rerlew when you write. 



Znio MORE 

 BLOSSOMS 



on plants raised In 4 Inch SQUARE paper pota 

 (64 cubic Inches of soil and roots) than on plants 

 raised In 4-Inch clay pots (31 cubic Inches of soil 

 •ind roots). See our larger advts. on pp. 147, 170. 



F. W. ROCHELLE & SONS, Chester, N, 1. 



Al^vuys mention tlie Florists' Re^e» 

 ixrhen writlnK advertisws. 



