12 



The Florists' Review 



Antii. 'J, 1014. 



liiii I'liik iciv,.-, lilji'-. lit' the \,'illcv. 



Negative Retiuires Tatt. 



Xiiw, in\ rout I'lil iiiii i^. tile iiicii' t';ii-l 

 'p| till' lirL!;it ' \ !■ t(i Ndlll rii^l nliii'r '^ (|c- 

 iii.'iii'l lcM|ii i ri'v ;i littli' l;i(t. My own 

 \fisiiiii nil tlii~ |p;i il ii-ii hi I |MiinI wmil'l 

 l.c: 



' II--1 Diiii'i ; • ■ 1 1 .-I \ 1' \ Mil A iiiciii;i n 

 r..':iiit ir-^.' 



S;i |rsni;i ii : '"I :iiii --(iiiy, iiKnla iii, liiit 

 till' A iiu'lir:i 11 1 Icii 111 ics .just iHi\v ;iic 

 i'\t ii'iiicly II iicc'itiii 11. ()\\iii!4 1(1 till' 



i.-H-k III' >llli. \\ hell Uf ^('t lliclll tlli'N 



.■II'' wc.'ik ill -ti'iii :iiii| will nut Imlil up 

 .iliy tiiili'. if \(iii i'-|n'ci;i II \' ■loiic 

 A iiii-rii-;i II I !i';i III lev \\r will iln mir lit 

 iiiii'-l ti( iiiiMiiic thrill, r\cli t(i t rlr^l;i I'll 

 I II Nrw ^'lll k 111 I Ml I l;ii|i'l|ili i;i. ' ' 



U\ tlii- tiiiii' tlir r II -t mill' I li;i^ li;ii| 

 ill (iji|i(ii t II II it \ til ^iT \(iiii ^t(M-k. aii'l 

 \iiii lia\i' .-liiiwii \iiiii w i Hi hl; lU's.-i tu 

 |i|i'asr. 'ri;i-n I'lijlow Willi yuiii- siilisli 

 t iitr> to t ill' li''--t ail\ alita.L:r. 



I lii'lii'\i> Ml l; ii'i't i iil: cii'li ni'^tiiiiH'r 

 Ml a [loliti' aiiil i-iiiil way, imt in nisliiii^ 

 .i|' a'- tliiia;^li 1)1' wi'ic Icaxini;' tin' stiuc 

 llic Ut'Xt scriillil. I '111 lii't ln'|i('\i' ill 



"\ercloiii<; the micf in;,' ol' vdiir jjiu.'^jn'r 

 'i\e Imyof in a !ii<^li class stoi'o. It 

 ii'iiiiiiils one III a scruiiij lati'. rliraj' 

 -tort'. 'l'iii< i- not .just inc/iiiilirc; imi< 



tnint'is liccdiiii' >ll>)iiriiill> wlli'll ^'(lOiK 

 ■lie ]ilr<^i'i| 111) tlii'iii with caLii'l atli'li 

 I inns. 



Show Interest in Custonier.s. 



Many sah'^ini'n will simw iiitcii'-^t in 

 lliiii i-tist iilnils with whom tlirv .'iif 

 .iii|iia lilt I'll oiit^nlr lit liiisiiir--^. They 

 >lioiihl -how tli;it -anil' t'cdiiiL; tnwaiil 

 llic II, a'--. Il i- .'i-I olii>iii Iii; hiiw. with 

 ,1 ti'w Win. I- .111 I I'l-t l\ |plaii'il. \iin i-ai: 

 •^ain \iiiii .ii-.t oiiM'i - ' i-on liili'iiif. ()iiri' 

 I hi-- i~ olit a I iii-.l. till' i('~t i- i'a-\. 



I a III a LM lat l.i'l ics ci in \\ i 1 1. I i 

 \ oil ,-1 |i|ii i.:ii' Il \iiiii '• ii-t oiiii'i ill a ii.'ill 

 hi'.-i 1 1 i"l ma 11 hi'i . \ oil ijo not :^i't I ho 

 lii'-t ir--nlt-i. iiiit it '.oil ,'i|i|ii oar II that 

 ~anii- rii--lonii'i with .on liiloni-i- in \oiii 

 -I'll', ti'i'lili;^ 'hat \iiii ;iii- :,;oiliL; to --oil. 

 ; 0:1 ;iii' at loa-l a li'jhti'i in tlio lianio. 

 Thi- ai-o .'iiiiilii-- to I ho • ■ lial t lo of 



I I t'l', ' " in 111 \ i\ |ii| Ir Inc. 



rill' '.^loat \\ :i 11:1 ma ki'i Will ■! i-.- ha 1 no 

 all i'ni|i|o\ ri ■ iio. ii,i \ I n;_; 1 11 'I'll a-l^l''l 

 lot .111 ,'1 1 I 1 io iiol 111 -took. 'I no- not 

 I o[ioi t 1 m III., i 1.1 1 lU to t hi' Im \ ol . w II. . 



I i| or II 10- it. I I I iW o \ o I . Wo all' Il oi II, 



I ho . 1 1 \ ;.;oiii|- I ,ii-i no--, l.iit I .111 111' 

 lio\t' in L:l\ini: iho -.-ilo-m.-i n '■\i\\ |.ii- 



-1 lilo .■ il.'l III-.- to l.li-a-r il i- .11-1 olliol . 



l''oi iii--tanro. ir sweet |ieas aie askeil 

 I'oi -o\i'i;il tiinos iliiiiiio till' ilay the 

 Imyoi shoiilii lie notilieil ain! the stork 



I i| or II 10, 1 if |iii->i lili'. 



Suggestion in Selling. 



I will now uivo an examiile of my 

 iiii'ihiiil of sollino one of our '.alontiiio 

 li.-i-kot-: 



I'li-toiiior: •'! w;iiil -oiiie nit llnweis 

 I'm a V .'i loiit i no. 



S:i |i'-m:i n : "'l lia\e almost o\ ory 

 'liiiu; in stork io-e>. lilie- of the \al- 



The Editor is pleased 

 when a Reader 

 presents his ideas 

 on apy subject treated in 



'3mf 



As experience is the beet 

 teacher, so do 'we 

 learn fastest by an 

 exchange of experiences. 

 Many valuable points 

 are broueht out 

 by discussion. 



Good ponmaiisliip, spelling and 

 grammar, thouRh desirabk', are tiot 

 lu'cessary. Write as you would talk 

 when doing your l>est. 



WE SHALL BE GLAD 

 TO HEAR FROM YOU 



li'\ . .'Ir. I ;i|-ii lia\i' -iilllo I III' \ |.ill-l \ o 



\ ,'i ii'iit I no I .a- ki't - 



• ll-t iiliio I : • • M ;i \ I -ro t lo'ln .' ' ' 

 S.'i |r-m;i 11 : ■ ■ \\ o liihl iho .li'iiiiiiiil fill 

 th.'-.' |.lai I Il.'l- ,ot- Ljio.-it.'i i\ii\ \oai. 

 iiwiioj to thoii l.'i-tiiii; -o mii.'h Imi^oi 

 th.'ie .'lit lliiWi'i- :iii.| thoii |ii .-ol ira lii I 

 1 1 \ I'm I II It hoi n-o .1 I I .'1 till' lliiw or- 

 n.'i \ r .1 lo.|. ' 



I know MMiioi on- oi hoi w ;i \ - uf ma l» 

 mil; -all'-. .'111. I tlioio all' t hoii--,-i ml- ol' 

 0| .| .0 It II 11 ; I io-. Ml oiii I111-1110-- o-|ii' 

 .•i:ill.. to tlii'ii'li\ ^aiii .ii-Iiimoi- mn 



(iilem-e. whieli I lontenil is tho iiiaiii 

 |ii'i mi |ile ill stilesinausiilp. 



\' i>[\ will lieai' some Hfilesnieii sa.\ , ''1 

 am iluirio nil the-wdik I am luiiil I'or, 

 aiol more."" If you L:et tliat idea into 

 \oiir mi ml, ami you foel that you ai'C 

 in that |iosition, then iiuiies tlii' time 

 to slio^v your wditli elsewhere. Vou 

 are eitlior o\ ei est imat i lio your .'lliility 

 or \our i'm|iloyei is not recoyni/.iiiLJ 

 \ on. 



In roiicl iision. wo iiiii-t not foi'oet the 

 liusiness we a 10 all interesteil iti is ;i 

 luxury ami not a iieressity ot" life; wc 

 therelore rei|uire as oood it' not better 

 -,'ilo-meii than ;iii\' other retail trade. 



THE SUCCESSFUL SALESMAN. 



By Stephen Mahoney. 



The work of a salesman in the llo 

 li-ts' liusiness is essentially ilitlforent 

 fiiim that in all other tr.ades. .V lew 

 of Iho im|iortant points in this coniier- 

 lion arc neressary tor an i iitellio-(>ut 

 ilisr ii->ioii ot' t he -<uli jerf : 



I. 'I'lie llori-t-" liii-^ines- is as yet in 

 It- infamy. 



1'. I'lants and rut liowcrs are the 

 |ii odiir t of iiilt i \ ati'd nature. 



;;. Tho ::ooi|- or materiaN for side ;ire 

 I .i'ri--lia Ide. 



To m't till' dosiiod le-iilt- a- a sales- 

 man, il is first neressary to make a 

 i|Uiik analysi-- ol' the rustomer you are 

 .ilioiit to a|i|iroarli. The results will 

 largely de|iend u|ion yoiir aliility to o.\- 



pl.'iin the merits of the ii is for sale 



in relation to the |iiir|iose lor whii-h 

 the riistomei wi--lie-. lo m.ake the piir- 

 .ha-e, 



.\s the lloiist-' Ini-ine-s i- still in the 

 |ilore-- of lieiii;^ .|e\elolied. it is easv 

 to iimlerst;iiid that a sun-essful sales- 

 m;iii i- one who ran and does |ierforni 

 the |iait ot' an ediirator. daily ediicat- 

 IIIl; mole |ieii|i|e to the a |i| Her iat ion of 

 Mower-, lirin^in;^ the loyirjil result, an 

 inrie;i-e.| ilemaiid. This will he areoni- 

 |i|isheil onl\ liy ;i r;i|ialde exjila nation 

 of mil -eroml |ioint: I'lants and out 

 llowei- .lie the |iroiliirt ot ill 1 1 i \ ;if ed 

 'i:it II re. 



Give Reasons lor Suggestions. 



Siiii|il\ telline the rii-lomer that this 

 |ia 1 1 iriila I plant 1- lieautit'ul, 01 that 

 thi- li;isket i- haml-ome. or that these 

 partirular tloweis will make an e.x- 

 i|lli-ite or maonilirelit talde deror.'lt ion, 

 will .olivime tew people. liowe\er true 



Fred E. Palmer's Price winning Table Decoration oi Daffodils and Acacia Pubescens at the Boston Spring Show. 



