22 



The Florists' Review 



APEIL 9, 1914. 



Inlex to Advertisers, Page 110. 



NOTICE I 



It is impoaaibls to guarant** 

 the. insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



...CONTENTS... 



stirring Up the Salesmen's Thinkers 11 



— Essentials of Salesmanship 11 



— The Art of Salesmanship ^ 11 



— The Successful Salesman li! 



Dudley's Funeral Designs (illus.) 13 



Palmer's Prize Table (Illus. ) Vi 



Plants for Funerals 13 



Scale on Boston Ferns 13 



Koses 14 



— Hybrid Teas In the Garden 14 



An Illinois Grower (illus.) 14 



Consider the Lilies (Illus. ) 15 



Bailey's New Cyclopedia 15 



Carnations 10 



— Carnations at National Show 16 



The Census of Floriculture 17 



Seasonable Suggestions 17 



— The Hardy Garden 17 



— Pruning Hardy Climbers 17 



— Hardy Perennials 17 



— Pansies 17 



— Bulb Beds 17 



— Deciduous Shrubs 17 



— Left Over Easter Stock 17 



Alvln, Tex 17 



Toledo, 18 



Newport, K. 1 18 



Rochester, N. Y 18 



Dayton, 18 



Society of American Florists 10 



— The Convention' Garden (Illus.) 19 



— Directors' Meeting 19 



New York 20 



Fort Wayne, Ind 21 



Cincinnati 21 



Obituary 21 



— James H. McManus 21 



— Charles Koelker 21 



— Mrs. Elizabeth Durand 21 



Promise and Performance 22 



Chicago 22 



Philadelphia 28 



Providence, R. 1 32 



Rock Island, 111 34 



Detroit » 36 



St. Louis, Mo 88 



Baltimore 41 



Nashville, Tenn 43 



Pittsburgh 46 



Steamer Sailings 47 



Seed Trade News 54 



— The Census of Seeds 54 



— No United Effort 5« 



— Burpees In Texns 60 



Pacific Coast Department 62 



— Los Angeles 62 



— San Francisco 62 



— Portland, Ore 64 



Is the Water Unsuitable? 64 



News of the Nursery Trade 66 



— Pacific Coast Association 66 



— Census of Nurseries 66 



— Spraying for Scales 67 



Milwaukee. Wis 68 



New England Department 70 



— Boston 70 



— Amherst, Mass 74 



San Antonio, Tex 76 



Springfield, Mass 78 



Brampton, Ont 78 



Greennouse Heating 98 



— The Fuel Market 98 



— University Plant House 98 



Buffalo 102 



Washington 104 



Kansas City IW 



Knoxville, Tenn lf^8 



Duluth, Minn. — In accordance with 

 the annual custom, the greenhouses of 

 J. J. Le Borious were thrown open to 

 the public Palm Sunday and drew a 

 large number of visitors. 



Coming, N. Y. — A. H. Woeppel prides 

 himself on growing Eichmonds, having 

 never failed to have a good season 

 since planting it the first year it was 

 sent out, and be is anxious to try Had- 

 ley to see if he will be as successful 

 with it. He is strong on callas and 

 has a fine stock of bedding plants. He 

 anticipated a busy spring by adding a 

 Ford car to the delivery service. 



fffl 



EstaUished, 1897, by Q. L. GRANT. 



Published every Tharsday by 

 The Florists' Publishing C!o.. 



530-660 Oaxton Building. 



606 South Dearborn St., Ohicaeo. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897, at the post-office at Chi- 

 cago, III., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade Hd- 

 vertiBlng accepted. 



SOCIETY OF AMERICAN FLOBIBTB. 

 Inoorporsted hj Aot of Oonrreis, Maroh 4, 1901. 



Officers for 1914: President. Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 53 W. 28th St., New 

 York City; treasurer, W. F. Kastlng. Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 Anguit 18 to 21, 1914. 



If your city is not represented in the 

 trade news in The Review, wouldn't you 

 like to supply the deficiency! 



There are chrysanthemum cuttings 

 everywhere — if they all go onto the 

 benches and bloom there will be no scar- 

 city of flowers in the autumn. 



Carnation cuttings are by no means 

 so plentiful as in previous seasons. 

 Field-grown plants will be good property 

 in August unless the weather is un- 

 usually favorable. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Probably the all-around most success- 

 ful concerns in the trade today are those 

 that have for years required their money 

 the day it was due. They have the 

 cream of the customers, are able to pay 

 their own bills promptly and have few 

 worries. 



The twenty-third annual volume is- 

 sued by the American Carnation Society 

 is being distributed this week by Secre- 

 tary A. F, J. Baur. It contains the 

 proceedings of the meeting and exhibi- 

 tion, held at Cleveland January 28 and 

 29, and reported in detail in The Review 

 for that week. In addition there are 

 lists of members and lists of registra- 

 tions by the society and by the Perpet- 

 ual Flowering Carnation Society of 

 England. 



PROMISE AND PERFORMANCE. 



Anybody can promise — it's the easi- 

 est thing publishers do — but not every 

 paper can make good the strong talk 

 of those who are hired to "get the 

 business." The one who knows is the 

 one who grows. Like this: 



Kindly Insert the enclosed ad. We have been 

 using The Review for quite a while now and it 

 seems to be a sure advertising medium. — Arm- 

 strong Greenhouses, Armstrong, B. C, March 29, 

 1914. 



A publication that is "sure" for a 



grower in British Columbia must be 



fairly certain for those in the United 



States. 



omcAoo. 



The Great Central Market. 



The penultimate week of the Lenten 

 season was one of no special activity; ' 

 indeed, the time and attention of 

 nearly everyone in the trade appears 

 to have been given to preparations for 

 Easter; Easter and the dark, cold 

 weather were the staple topics of con- 

 versation. ■ The market was quiet and 

 good flowers scarce, the bad weather 

 having impaired quality in almost all 

 lines. Prices ruled low, except on car- 

 nations, which stiffened. 



There has been extremely little sun 

 for nearly a fortnight prior to April 5, 

 which was a bright day, and the tem- 

 perature has been unseasonably low. 

 This had a tendency to check produc- 

 tion and to detract from the quality of 

 flowers, but there has been no scarcity 

 of stock, in a general way. Because 

 of low prices there has been a disposi- 

 tion to hold back as much stock as pos- 

 sible, a difficult undertaking in view of 

 the softness of the stock. This may 

 have done something to help the mar- 

 ket last week, but it has not been of 

 assistance in the last few days, those 

 immediately preceding the Easter rush. 

 At the beginning of this week there 

 was too little first-class stock and too 

 much stock that was not of usable 

 quality. 



This week's issue appears just as the 

 Easter shipping is getting under way. 

 In spite of the fact that buyers gen- 

 erally feel assured that there will be 

 large supplies for Easter, about the 

 usual number of advance orders has 

 been booked, the opening days of the 

 present week having brought the whole- 

 sale houses the heaviest volume of cor- 

 respondence in their history. There is a 

 general belief that the volume of tele- 

 graph orders in the later days of the 

 week will be of record-breaking pro- 

 portions. The one bright day, April 5, 

 helped some, but growers and whole- 

 salers believe there will be no oversup- 

 ply. The continued dark, cool weather 

 had the result of delaying the crops. 

 Roses have not gone off crop in the 

 way that many expected them to. At 

 the same time, Beauties have not come 

 along 80 fast as would have been the 

 case with bright, warm days at the end 

 of March and early in April. While 

 there are a few good Beauties, the 

 principal Easter shortage will be in 

 this flower; other roses should go 

 around. Carnations shortened up 

 sharply last week. Some said it was 

 only the usual holding back and pre- 

 dicted that there will be enough this 

 week for the out-of-town buyers, with 

 a probability of a break in prices on 

 the arrival of the shipments from the 

 growers who always hold their Easter 

 stock until Saturday afternoon. Others, 

 however, believe we are between crops 

 on carnations. Violets are among the 

 most plentiful of flowers in the houses 

 which handle them in quantity. Sweet 

 peas are less abundant than they have 

 been. Some of the growers explain 

 this by stating that the buds dropped 

 badly during the dark weather. 



Some disappointment is expressed 

 over the number of advance orders for 

 cut lilies. It seems as though many 

 of the out-of-town buyers who have or- 

 dered lilies from this market in other 

 seasons, this year either have bought 

 pot plants or have some local source 

 of supply; at any rate, the orders for 



