The Florists' Review 



Afril 9, 1014. 



WE HAVE THE 



OCK YOU NEED 



FOR EASTER 



See our price list on page 9 of the issue of this 



paper for April 2 



WIRE YOUR ORDER -WE DO THE REST 



A. L. VAUGHAN & CO. 



(NOT INC.) 



161 No. Wabash Avenue, Phone:-centrai 2571.2572 



CHICAGO 



Menaon Tbe Heylew When you write. 



ft, 9. PboD* 



i^STh 6449I76 K-Micl\^Gj\ Ave,. 



Ch4cts.^o 



Fancy Beauties, Roses and Carnations 



also all other Cut Flowers in season at extremely reasonable prices. Give us your order. 



All 

 Colors 



MI»nl1on Tlwt Rerlrw wbmo tod write 



cut lilies on file at the opening of the 

 week, with most of the wholesalers, 

 was not so great as it usually is a week 

 before Easter. Wholesalers still are of 

 the' opinion that all long and medium- 

 stemmed lilies will clean out in good 

 shape, for the growers report all sorts 

 of trouble with their lilies, many hav- 

 ing last week despaired of getting 

 more than a small part of them in on 

 time. Pot lilies are said to be well 

 cleaned up. 



There is a good supply of bulbous 

 stock and miscellaneous flowers. The 

 success of a holiday season depends 

 largely on how this class of material 

 cleans up. If there turn out to be too 

 few roses and carnations, then the mis- 

 cellaneous flowers sell well and every- 

 body is happy, including the buyers, 

 but when roses and carnations are in 

 oversupply the miscellaneous stock 

 brings low averages. 



Plantsmen's Troubles. 

 The plantsmen were a gloomy lot last 

 week; they had given up hope of get- 

 ting their stock in for Easter. This 

 applied to pot lilies, azaleas, spiraeas 

 and other things, but especially to rose 

 plants, of which larger numbers than 

 ever before were started this year. 

 One of the largest growers of rose 

 plants for Easter said he did not ex- 

 pect to be able to ilower more than 



Mothers' Day 



Do you realize the profitable business you can secure for this day? 



Our new MOTHERS' DAY Folder (copyrighted), suggests the giving of flowers 

 or a plant to Mother, not merely the wearing of a red or white carnation. 



Let us help you to make this a big day. 



Write for Mothers' Day Folder sample and full particulars. 



NOTE. Sprinif PlantinK Folders now ready. Write for sample. 



MCNEFF-SWENSON COMPANY 



HIQH. GRADE FLORAL PUBLICITY 

 280 South Michigan Avenue 

 CHICAGO, ILLINOIS 



Mention The Rerlew when yon write. 



twenty per cent of his stock in time. 

 The reason was plain: With so late an 

 Easter all the growers sized it up that 

 there was plenty of time, three weeks 

 more than last year; so they did not 

 force their plants, letting them come 

 along naturally. Just when they had 

 reason to expect bright skies and warm 

 sun the weather turned dark and cold. 

 It was particularly bad all last week. 

 Of course everybody got busy, but it 

 was late to apply forcing methods; one 

 can not force plants that forcibly. The 

 nice, warm sun of Palm Sunday helped 

 some, but it is freely predicted that a 



lot of Easter plants will have to be 

 sold in the latter part of April. 



Our Candidates. 



For the third time W. F. Schofield, 

 democrat, has failed of election to the 

 city council. In the election April 7 he 

 received 5,203 votes as against 5,509 for 

 the progressive candidate. It is of in- 

 terest that the women this time were 

 responsible for Schofield 's defeat, as 

 the successful candidate received 2,127 

 women's votes to 1,368 for Schofield. 



In the Seventeenth ward, strongly 

 democratic, J. E. Franke, republican 



