38 



The Florists^ Review 



Apbil •, 1914. 



11 



PAOBS OF RBTAILBRB' CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them hy other 

 florists — has made possible the recent 

 rapid development of this branch of 

 the bnsldess, a branch of the trade 

 now established for all time and so 

 helpfitl that 4ts volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proporticm. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENBKB 



Fix>RisT AND Decorator 



CUOICX C0T PI.OWKR8. PLANTS and FLORAL DKSIGN8 



rOB AB.1. OOOAMOirs 



IS16 Olitb Sthket 



9T.UOV18.UO. January 11, 1913. 



Florists' Publishing Co., 

 Obicago, 111. 

 Gentlemen: 



During the past year I paid you $18.30 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through thlo small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 New York to San Francisco and from New Orleans to ITinneapolis. 

 Since I allowed the senders 30^, the record is as follows: 



Total value of orders 



Less 305> allowed senders.. 

 Net value of orders. 



(566.00 

 113.30 

 453.80 



Here is an addition of f453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goe«*to show that The Review is not only there with a big "P* 

 but that it has three jnore big "R's" - Readers - Reliability • 

 Results! 



Jty: Yours respectfully. 



Send your Floral Orders for 



ST.LO(nS.HO.,E.ST.LOUIS.ILL 

 SOUTH Old SOUTHWESTERN HO. 



TO- 



KALISCH BROS. FLORAL CO. 



4S06-8 Deltmr Bout.. ST. LOUIS. MO. 



wfrti#t wfire •■■ ^moii# 



CRABB ft yUNTER 

 BRAND R«r(liS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE BOSTON FLORIST 



138 Kast 34th St. NEW YORK 



(Tel. N08. 3223 and 4479 Murray Hill) 



Close to the leadlDR Theaters' ftDd Steamifalpa. 



In qnlck touch with the best wholesalers. 

 Personal selection. Satisfaction Kuaranteed. 



THE ROSEBY" 



LANCASTER'S QUAUTY I^LOWER SHO^ 



Lou Helen Dundore Moore 

 Lancaster, Pa. 



Manchester, N. H, 



Fl RIYRV TRENTON AND 

 , J. DIADT, ADAMS STREETS 



For SOUTH SIDE Orders 



GARFIELD FLOWER SHOP 



21 1 E. Garfield BouL, CHICAQO. ILL. 



ST. LOXnS, MO. 



The Market;^ 



The local market last week was again 

 overcrowded with stock of all kinds at 

 cheap prices. Although the retail busi- 

 ness has not been so good as expected, 

 the trade bought liberally. Cheap 

 prices on stock in big lots brought out 

 bargain sales at all the downtown re- 

 tailers' and at the department stores 

 which have flower stands. The outlook 

 this week seems good for plenty of cut 

 stock for the Easter trade, but indica- 

 tions are that prices are going to be 

 high. Easter here is always a great 

 plant day and the uptown florists are 

 pushing plants ahead of cut stock, and 

 will continue especially to do so if the 

 wholesalers are going to raise prices. 

 Present indications are that Easter 

 business is going to be heavy with all 

 of us. There are plenty of lilies, both 

 plants and cut flowers, which sell at 

 $12.50 per hundred blooms. Violets will 

 not be overplentiful, as they are show- 

 ing pale color now on account of the 

 few warm days last week. Carnations 

 and roses will be in heavy supply, as 

 will be also sweet peas and bulbous 

 stock. Valley dragged all week, and 

 prices went down to $3 per hundred. 



Common ferns are up to $4 per thou- 

 sand. Smilax, asparagus and other 

 greens remain as usual and at the same 

 prices. 



Various Notes. 



The Eetail Florists' Association held 

 a special meeting April 1 at the Wash- 

 ington hotel. The meeting was well 



Mention The Berlew when yoo write. 



C. C. TREPEL 



Csre sf Bloomlnvdale Brec IIFW VADIf 

 Olmbel Broe., IlLlff I UKA 



sr care sf Lsessr't, Brssklya 



Orders solicited from any retail florist in 

 United States or Canada 



Prompt attention Most reasonable prices 



Mention The BeTlew when yon write. 



SIMMONS & SON, TORONTO 



Canada's Largast Retail Florlsta 



Members Flo. Tel. Dely. 266 and 727 Tonce St. 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telecraph Delivery. 



