62 



The Rorists' Review 



APKIL d, ldi4. 



i 



Pacific Coast Department 



J^K^S^S 



I 



LOS ANGELES. 



The Market 



As Easter approaches, the stores 

 take on a holiday appearance. Early 

 Easter lilies, pots of valley, rhododen- 

 drons and other plants are wisely 

 shown by retailers, not so much for 

 immediate sale at for suggestions for 

 Easter, and they are sure business-get- 

 ters. Bulbous stock generally will not, 

 apparently, be any too plentiful. The 

 daffodils are coming along rapidly. 

 There will be plenty of Spanish iris 

 and other __ later varieties, while the 

 sweet pea rows in the growing quarters 

 look like contributing their full quota 

 to the general display. Cut flowers are 

 not too plentiful in the best grades, 

 roses having fallen off more or less. 

 The prettv little Cecile Brunners are 

 again malcing their appearance from 

 outdoors, and by the time these notes 

 appear they wili be plentiful. Outdoor 

 carnations and other stock are abun- 

 dant and there is a good variety. Bos- 

 ton ferns are scarce and high in price. 

 Whitman! is a little more plentiful. 



Various Notes. 



If the Sierra Madre flower show goes 

 on improving as it has been doing, 

 Pasadena will have to look to its lau- 

 rels. The show held April 2 to 4 was 

 a notable tribute to the good work 

 done by the Sierra Madre Women's 

 Club, an organization that is doing 

 much good even outside of the flower 

 show and horticultural end. The flow- 

 ers shown were uniformly good, and 

 there were plenty of them. One of the 

 prettiest features was the class for bas- 

 kets of cut flowers, and here our old 

 friend W. W. Felgate won rather easily 

 with a magnificent rose basket, show 

 ing that his skill in arranging flowers 

 is as great as in growing them. His 

 vegetables were also superb,' the finest 

 dishes being elegant peas and toma- 

 toes. Theodore Payne, of Los Angeles, 

 showed a fine collection of native 

 shrubs and flowers, true to name and 

 exceedingly attractive. The collection 

 of cut flowers of rare varieties from 

 Mr. Hart's place was an education in 

 itself, and interesting to the lover of 

 rare things. Other good trade exhibits 

 were staged by Ward, of Sierra Madre, 

 and Laurie's, of Pasadena. The judges 

 were William Hertrich, of the Hunt- 

 ington estate; Theodore Payne and H. 

 R. Richards, of Los Angeles. The pat- 

 ronage by the public was most encour- 

 aging. 



P. Smith, of the Smith & Fetters Co., 

 Cleveland, O., is again in town and is 

 said to be still looking for a location 

 in which to start business here. 



Mr. Birch, head of the Harris Seed 

 Co., San Diego, has been in town look- 

 ing up stock for his spring trade. 



The prospects are for a magnificent 

 show at Pasadena next week. 



Polder & Groen were first in the mar 

 ket with Spanish iris this season — a 

 good and profitable first, too, judging 

 from the quality of the stock and the 

 good prices realized. 



The nursery of Howard & Smith, at 

 Montebello, is now ablaze with flowers, 



Our basineBB in Carnation Cat« 

 tinges is breaking* all records. 

 The Review is our only means of 

 adTertisinflf.— Hollywood Gar- 

 dens, Hollywoodt Wash., Janu- 

 ary 8, 1914. 



the amaryllis of this spring joining 

 hands with the cannas, supposed to be 

 of last year, though cannas flower prac- 

 tically the year around here. A splen- 

 did type of gazania is also flowering 

 here. 



J. Dieterich is planting large trees 

 around the site of his home that is to 

 be, at Montebello. H. R. Richards. 



SAN FBANCISCO. 



The Market. 



With Easter so close on our heels, re- 

 tail storekeepers are busy studying 

 the wants of tlM. season. From all in- 

 dications we will have a fine lot of 

 potted lilies, and the price at this writ- 

 ing is fairly well established. Cut lil- 

 ies, however, are not settled in price. 

 This will depend considerably upon the 

 amount of sunshine that we have be- 

 tween now and Easter. 



There are few azaleas of merit pro- 

 curable in San Francisco. Spiraeas are 

 also in short supply. A few of our 

 growers have a good stock of high- 

 grade primulas, which will be good for 

 basket work. There will be all the 

 rhodo<lendrons necessary, and undoubt- 

 edly Pink Pearl and Cynthia will be 



the best sellers. It is not probable 

 that the yellow genista will hold on 

 until Easter, owing to the warm 

 weather that we have had. There are 

 few rambler roses procurable; in fact, 

 it might be said that potted stock is in 

 short supply, aside from the staple 

 commodity, the lily. Callas are being 

 shipped away in quantity; despite this 

 fact, there will be more than San Fran- 

 cisco can handle. Cut flowers at this 

 writing are in good supply. My Mary- 

 land rose is the best seller of the week.- 

 Killarneys are fair. Richmond has not 

 been selling at all. We saw hardly 

 any violets last week, and a few sweet 

 peas have- supplanted them> Daffodils, 

 which have been such a good filler in, 

 have petered out, the later varieties 

 standing too high in price as yet to be 

 popular. The life of the fruit blossoms 

 has been comparatively short this year, 

 owing to the warm spell followeid by 

 the 'rain. The same is true of acacias, 

 and there is nothing attractive offered 

 in the way of greens, aside from the 

 regular commodities. 



As is usual just previous to Easter, 

 the retail flower business wanes, but 

 the writer, speaking to the leading 

 storekeepers of San Francisco, was as- 

 sured that beyond a doubt the Easter 

 trade would be an extremely good one. 



Various Notes. ,"' 



It is with great regret that we learn 

 that the Mayflower Floral Co. has 

 found it necessary to close its doors. 

 It seems that the location selected by 

 them is a hoodoo corner. While in the 

 heart of San Francisco's business sec- 

 tion, this store has too narrow a fropt- 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANQELKS, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mentlou Tbr RrTtrw wben 7ou writw. 



Cecile Brunner Rose, 2-mch and 2%-inch pots. . .$30.00 per 1000 

 Asparasrus Plumosus Seed 1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc , 536 Se. Broadway, Los Angeles, Cal. 



WHOLESALE FLORISTS :: NURSERYMEN 



M»'titu»D Th> K<»r|f» wbep yoo writ* 



ASPARAGUS PLUMOSUS 

 NANUS SEED 



$1.25 per oz., $16.00 per lb.; 5 lbs. 

 and over, $12.50 per lb. About 

 12,000 seeds to the pound. 



We are now booking orders for 

 Fre«sla R«fracta Alba bulbs, 

 July delivery. Let us know how 

 many you can use and we will fig- 

 ure on your order. 



HARRY BAILEY 



R. P. D. 6 LOS ANQELES, CAL. 



Carnation Specialists 



Registered Carnations, 

 our own productions only. 



Portola, a satiny La France shade of pink. 

 D*birtant«, a brilliant rose- pink. 

 California QIant, the white novelty, six 

 inches in diameter. 



All in a class by themselves. 



Rootad Cuttlnss, 

 f i2.00 par lOO; $10O.0O par 1000 



RICHARD DIENER t CO. 



Mountain Vi«w» Cal. 



