Afbil 16, 1914. 



The Florists' Review 



15 



EASTER TRADE 



Mansfield, O. — The Berno Flower 

 Shop states that Easter was ahead of 

 last year. While pot plants sold up 

 quickly, cut stock never was in such 

 demand. 



Meadvllle, Pa. — Henry Kruger could 

 not handle the Easter rush without as- 

 sistance from the veterans, August 

 Kruger and Mrs. Kruger, who said it 

 was like old times to get in the swim 

 again. 



Pontlac, ni.— W. J. Miller & Son re- 

 port that Easter sales footed up twen- 

 ty-five per cent more than a year ago, 

 the only shortage being good lilies. 

 They made a great hit with sweet peas, 

 being in full crop. 



Hartford, Conn. — John Coombs opened 

 his new store at 741 Main street, with 

 its splendid equipment, just in time 

 for the Easter rush, maintaining also 

 the old store at 752 Main street to han- 

 dle the business for this special day. 



Oconto, Wis.— J. Sylvester says the 

 Easter trade was better than usual, in 

 spite of cold weather and high winds, 

 which made deliveries difficult. Lilies 

 were in more request than ever before, 

 but such small plants as primroses, cal- 

 ceolarias and pelargoniums, which are 

 among his specialties, were most in re- 

 qtiest with him. 



Columbus, O.— J. E. Hellenthal re- 

 ports that his Easter trade was double 

 that of the early Easter last .year. All 

 the retail stores did a big business. 

 The market was flooded with hyacinths 

 and tulips in pots, which were sold at 

 low prices. The better class of bloom- 

 ing plants sold excellently. There was 

 a notable increase in the call for cor- 

 sage bouquets, sweet peas and violets 

 being most in demand for this purpose. 



Malta, O.^W. C. Scovell says he 

 never before had so large a stock of 

 cut flowers, but it was not enough to 

 meet the demand. He also sold a large 

 quantity of pot plants. He has figured 

 it out that his March business was 

 twenty-eight per cent better than 

 March of last year, which included 

 Easter, and that the first twelve days 

 of April gave him 320 per cent more 

 business than the same twelve days of 

 1913, or seventy-five per cent more than 

 the entire month of April last year. 



Clyde, O. — Speaking for the W. E. 

 Hall Estate, E. E. Hall says: "Easter 

 was the first bright day in two weeks, 

 with a chill wind blowing. Business 

 really was better than expected. Bulb- 

 ous stock was poor sale, as usual, al- 

 though we think we came out better 

 than most of those in this vicinity, for 

 many had quantities of tulips, daffodils 

 and hyacinths. While we had only a 

 little bulbous stock this season, it will 

 be handled still more lightly in the fu- 

 ture; nothing outside of Paper Whites 

 and daffodils, which come in handy for 

 funeral work. Pot plants of all kinds 

 are poor property for us during the 

 winter months, as ninety-five per cent 

 of our retail orders are received over 

 the telephone and people want to see 

 the plants before they buy them. Sev- 

 eral business failures and an epidemic 

 of smallpox have hurt business recent- 

 ly, but the prospects for spring trade 

 never looked better." 



Easier Basket from the Store of "F. T. D." Poctielon. 



Clarksburg, W. Va. — The Hayman 

 Greenhouse Co. opened a branch store 

 on West Main street to show the Easter 

 stock to better advantage. 



Gettysburg, Pa. — A. F. Coulson re- 

 ports the Easter trade as extra good, 

 the demand exceeding the supply, both 

 for cut flowers and pot plants. 



Princeton, ni.— The W. E. Trimble 

 Greenhouse Co. reports a good Easter 

 business, notwithstanding the gloomy 

 outlook caused by the absence of the 

 president, W. E. Trimble, who was 

 called to the bedside of an exceedingly 

 sick brother in Denver, and the serious 

 illness of the foreman's young son, 

 which made it necessary for his wife to 

 take the child to a specialist in Chi- 

 cago. 



BULBS THAT DID NOT FLOWER. 



Will you kindly tell me whether it 

 would pay to plant tulip bulbs, that 

 have not blossomed, tut in the field! 

 I have about 4,000 that went blind this 

 year and I thought that if they were 

 planted out and grown on for two years 

 they might be good for forcing again. 

 I also have about 5,000 daffodils that 

 went blind. Any advice will be appre- 

 ciated. C. A. 



The tulipp and narcissi that failed to 



flower were probably heated in transit 

 from Holland, as were many more last 

 season. If planted outdoors the ma- 

 jority of these would probably flower 

 another season, but it would not pay 

 you to attempt to force any of them 

 again. Keep the bulbs in the flats 

 and let them go to rest naturally; then 

 clean out the bulbs and store them in 

 a cool, dry room until the end of Octo- 

 ber. If preferred, you could plant them 

 out now, but the other plan would give 

 best results. Any attempt to force 

 bulbs again will end in failure, even if 

 they are grown a couple of seasons be- 

 fore reforcing. These bulbs can be 

 bought so cheaply that it would never 

 pay to try forcing a second time. 



C. W. 



POCHELON'S EASTEB BASKET. 



An Easter basket with a touch of 

 the secular that is not common to such 

 baskets is shown in the accompanying 

 illustration. Lilies and roses are the 

 chief floral components and no doubt 

 contribute the uplifting spirit neces- 

 sary to a basket for the holy day. A 

 touch in keeping with the season of 

 the year is the pair of hares — March 

 hares, no doubt — which are fastened to 

 the handle. The basket was made up 

 in "F. T. D." Pochelon's store, the 

 L, Bemb Floral Co.. .Detroit, Mich. 



