22 



The Florists' Review 



April 16, 1914. 



Index to Advertisers, Paje 118. 



NOTICE ! 



It is impossibl* to guaranta* 

 tha insartioD, discontinuanca 

 or alteration of anj adrertiaa- 

 mant unlaaa instruction* ara 

 raeaiyad by 



5 P. M. TUESDAY. 



...CONTENTS... 



Ocean Voyagers Fill Florists' Pockets (iUus.). 11 



Pansy Corsages 12 



The Lilies by the Sea 12 



Snaps for May 30 12 



Shading for Asparagus 13 



Business Kmbarrassmeuts 13 



Uoses 14 



— Hardy Roses 14 



Open Letters From Readers 14 



— Paper Whites In Benches 14 



Easter Trade 15 



Bulbs That Did Not Flower 15 



Pochelon's Easter Basket (lUns.) 15 



Large Bed at Winona Lake (iUus.) 16 



Soils and Plant Food 16 



— Best Soils for Florists 10 



Trouble Over Insurance 17 



The Oldest Odd Fellow 17 



Blight on Vinca Foliage 17 



Timing the Crops (lUus. ) 17 



Chrysanthemums IS 



— Outdoor Chrysanthemums 18 



— Red Mums for Christmas 18 



— The Mrs. Robinson Mum 18 



— Wire Stakes for Mums 18 



Geraniums 18 



— Geraniums Damping Off 18 



Business and Other Notes 19 



Building Plans 10 



New York 20 



Obituary 21 



— Theodore Ewoldt (portrait) 21 



— Edward James Brown 21 



Vegetable Forcing 21 



— Tomatoes Under Glass 21 



Sulpho Tobacco Soap 21 



The Easter Business 22 



The Regular Thing 22 



Chicago 22 



Washington 28 



Philadelphia 30 



Rocliester 33 



Baltimore 33 



Evansvllle, Ind 34 



Itovidence, R. I 35 



(Jreenwich, Conn 36 



Hartford, Conn. 38 



St. Louis 40 



Dayton. 42 



Nashville, Tenn 45 



Buffalo, N. Y 46 



Fort Worth, Tex 48 



Steamer Sailings 49 



Seed Trade News 56 



— Enforcing the Rates 56 



— Field's Big Year ryC, 



— Breach of Seed Warranty 58 



— Economy Makes Lawbreakers 64 



— Catalogues Received 64 



Pacific Coast Department 66 



— Pasadena, Cal 66 



— Los Angeles 66 



— San Franclsoo 67 



— Tacoma, Wash 68 



— Portland, Ore 69 



— Seattle, Wash 60 



News of the Nursery Trade 70 



— Hedge Plants for Minnesota 70 



— Gardeners for Co-operation 70 



New Castle, Pa 72 



Detroit 72 



New England Department 74 



— Boston 74 



Newport, R. 1 78 



Columbus, 80 



Memphis, Tenn 80 



Pittsburgh 82 



New Orleans 82 



Brampton, Ont 84 



Greenhouse Heating 104 



— Troublesome Air Valves 104 



— The Fuel Market 104 



— Piping a Michigan Addition 105 



Cleveland 106 



I»ul8Vllle, Ky lOS 



Indianapolis 110 



Lancaster, Pa 112 



Cincinnati ', .[ 114 



.Tamestown, N. Y ...114 



Milwaukee, Wis .' ii6 



Bath, N. Y :;ilO 



Brookline, Mass. — Fred E. Palmer 

 finds the call for old-fashioned flowers 

 on the increase and is planting an ex- 

 tensive nursery for the chief purpose 

 of supplying the store during the en- 

 tire summer season. 



Establlflhed, 1897, by O. L. QIU^T 



Published every Thursday by 

 The Florists' Publishing Co., 



630-S60 Oaxton Building, 



606 South Dearborn St., Ohlcaeo. 



Tele., Harrison 6429. 



Registered cable address, 



Florylew, Otalcago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



aai 



SOOIETT OF AMERICAN FXOHISTS. 

 Inoorporstsd by Act of Congrssa, Maroh 4, 1901. 



Officers for 1914: President, Theodore WIrth, 

 Iflnneapolis; Tice-president, Patrick Welch, Bos- 

 ton; secretary, John Yoang, S3 W. 28th St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual oonTentioo, Boston, Mass., 

 August 18 to 21, 1914. 



Besults bring advertising. 

 The Beview brings results. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Beview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The report is that the window glass 

 trade is unable to make immediate ship- 

 ment of greenhouse sizes, production 

 having been light and demand the 

 heaviest ever known. At this season the 

 glass factories should be accumulating 

 stock for summer. 



Neaely always the success of a florist 

 who builds up a permanent business, 

 either wholesale or retail, is based on 

 service. The florist who makes price his 

 chief sales argument sometimes does ex- 

 cellently for a time, but the man who 

 does not charge enough so that he can 

 givo invariably good stock, do good 

 work and do it promptly will find, in 

 the course of time, that regular buyers 

 would rather pay fair prices than be 

 disappointed with the flowers. 



THE EASTEB business. 



It is a pleasure to see from the news- 

 letters in this week's issue that the 

 Easter business everywhere was good. 

 The report is practically unanimous. 

 From one end of the country to the 

 other the business appears to have 

 come up to the most sanguine expecta- 

 tions, while in many cases the business 

 was better than anyone thought it 

 would be. The late Easter appears to 

 have been in favor of the trade. The 

 report is general that there was a 

 splendid business in blooming plants, 

 practically everything selling out, 

 probably as closely as ever can be the 

 case now that the quantity of stock 

 produced has become so great. There 

 is some complaint that the cold and 

 cloudy weather prevented flowering 

 some of the stock on time, but no im- 

 portant quantities appear to have 

 missed. There are occasional reports 

 that the smaller sizes of azaleas were 

 overdone, and here and there one reads 

 that bulbous stock did not sell as sat- 



isfactorily as it does at an earlier Eas- 

 ter. The activities of the plantsmen 

 appear to have been fully repaid, with- 

 out jietracting anything from the mar- 

 ketability of cut flowers. Along the 

 eastern seaboard there appear to have 

 been enough cut flowers, especially car- 

 nations, but in the Mississippi valley 

 the condition appears to have been re- 

 versed. Many correspondents com- 

 ment on the increased demand for 

 corsage flowers, especially Spencer 

 sweet peas, which apparently can be 

 sold in enormous quantities within 

 reasonable price limits. The supply of 

 lilies seems to have been adequate, with 

 prices gradually working lower. 



Taking the Easter business as a 

 whole, it appears to have been the 

 most satisfactory recorded in a number 

 of years. 



THE BEGULAB THING. 



lu each issue of The Review there ap- 

 pears some little note — just a few lines 

 — about the good success that has at- 

 tended some small advertiser's efforts 

 to move his surplus stock. The idea is 

 to show how any member of the trade 

 can turn a surplus into cash, for every- 

 body has an occasional surplus. There 

 is nothing exceptional about the letters 

 from advertisers that are printed; two 

 or three are kept in type for publica- 

 tion as opportunity presents, and many 

 5aore could be shown if it would serve 

 any useful purpose. Those used all are 

 unsolicited expressions of the adver- 

 tiser 's satisfaction — merely extracts 

 from the daily mail. Like this: 



I enclose my check for $1.80 to pay for the 

 eighteen lines of advertising in March. By this 

 expenditure 1 was able to sell over $100 worth of 

 surplus Stock, and would have sold as much more 

 if I had been able to fill all the orders; am still 

 returning oheckK. — S. M. Harbison, Danville, Ky., 

 April 8, 1914. 



We are sold out for a few weeks, but you will 

 hear from us again, as we thank you for the 

 satisfactory results we get from The Review. — 

 Tidewater Plant Co., Franklin, Va., April 8, 1914. 



CHICAGO. 



The Great Central Market. 



Although the early prospect was 

 none too good, it turned out to be 

 an excellent Easter. Nearly everyone 

 is satisfied. There is little complaint. 

 From the wholesale point of view 

 prices were excellent. 



How the volume of business com- 

 pares with other years it is difficult to 

 say with any degree of certainty, but 

 the increase probably was in keeping 

 with the steady increase in glass. A 

 late Easter is expected to afford larger 

 crops than an early one, but the lack 

 of sunshine for two weeks preceding 

 April 9, coupled with low temperatures, 

 cut down supplies some think as much 

 as twenty per cent. The weather turned 

 bright April 9, and moderately warm, 

 which helped a lot. The retailers could 

 have asked nothing better, unless it 

 was lower prices for cut flowers. 



Taking it by and large, supply and 

 demand were pretty evenly balanced. 

 There was a call for more pot plants, 

 but had these been available there 

 would have been too many cut flowers. 

 Some items of cut stock were short of 

 the demand, but this only served to 

 turn buyers ■ to other lines and make 

 a fair average price all around. If 

 one 's aim had been the greatest good to 

 the greatest number, it hardly could 

 have been better served. 



The principal shortage was on car- 

 nations, and at that some wholesalers 



