24 



The Florists' Review 



April 16, lfil4. 



Speneer Qweet Qleas 



We can supply the finest Butterfly (Spencer) Sweet Peas in quantity. Our 

 grower is the largest and most expert in the west. Let us show you. 



ROSES, CARNATIONS, BEAUTIES, SNAPDRAGON, IRIS, STOCKS, LILIES, TULIPS, 



JONQUILS, DAFFODILS, ORCHIDS, VALLEY, GREENS 



We have a good supply of all the seasonable flower? and can make quick shipment. 

 Let us know what you need — we will see that you get it. 



FANCY FERNS— You can get here all the good Ferns you need. 



WE WANT A CHANCE TO PROVE TO YOU THAT HERE IS A RELIABLE SOURCE OF SUPPLY 



A. L. VAUGHAN & CO. 



(NOT INC.) 



161 No. Wabash Avenue, Phone:-centrai 2571.2572 



CHICAGO 



Meuttun lb«? Keview wtn-n you wru<;. 



mmmm 



Ct\iceLqo 



'•LSr»;««176 liMiclx^aA Ave. 



'Gladioli, Roses and Carnations 



also all other Cut Flowers in season at extremely reasonable prices. Give us your order. 



All *- 

 Colors 



\»»Titlnn Th* R»t1»w wh^n Tnn wr1t# 



had enough so that they were able to 

 fill all their own orders and still have 

 considerable quantities to sell to other 

 M'holesalers. Ou the whole, the quality 

 of the stock was fair. The bulk of the 

 carnations were solil at $40 and $50 

 per thousand, but there were a good 

 many tickets written at $6 per hundred. 



Of roses there was an abundance in 

 the shorter lengths, but a scarcity of 

 the long, fancy grade. Also, Killarney 

 was much more plentiful than White 

 Killarney, as the growers last spring 

 cut down on tlieir plantings of white 

 roses. Early in the week the color 

 of Killarney was decidedly off, but by 

 Saturday it had become quite good. 

 Killarney Queen was the best pink 

 rose, decidedly. Sunburst brought more 

 money, length for length, than any 

 other rose, though Milady sold excel- 

 lently. Mrs. Russell, Rhea Reid, Hill- 

 ingdon and Shawyer are not offered in 

 quantity and cleared well. "Ward was 

 in demand for corsage work and Rich- 

 mond, which was in good crop with one 

 or two growers, moved better than had 

 been expected. Beauties were not a 

 large factor. Two or three houses had 

 moderate supplies of good quality and 

 did a nice business because others 

 either were not in crop or still are 

 cutting poor quality. 



As often happens, the Easter lily • 



situation turned out the reverse of 

 what had been expected. Wholesalers 

 had anticipated too many short lilies, 

 and pushed them, with the result that 

 the stock offered April If averaged 

 fair length. There was enough. Some 

 houses were short, but they could buy, 

 and prices at the close were reasonable, 

 for Saturday afternoon one grower was 

 telephoning wholesalers offering them 

 any part of 25,000 lilies still in the 

 greenhouses, stating that his regular 

 wholesaler would not need them. 



Quite a few more sweet peas could 

 have been used. There was a fairly 

 large supply, but the new Spencers are 

 so fine they sell splendidly. Prices 

 ran up to $2 per hundred, but above 

 that the buyers balked. Good single 

 violets also sold well, but the quality 

 of the Hudson river doubles was so 

 poor some of the wholesalers did not 

 dare ship them and many local retailers 

 would not handle them; consequently 

 these were a glut. 



Bulbous stock never sold better. The 

 supply was not so large as at many 

 earlier Easters, but considerable quan- 

 tities were offered and it was impossi- 

 ble to push the prices much above nor- 

 mal without checking the sale. All 

 the miscellaneous flowers sold excel- 

 lently, and it largely depends on the 

 way these smaller items clean up* how 



generally satisfactory Easter turns out 

 to be. This year it was good. 



Business in the market April 13 was 

 better than had been expected, indi- 

 cating that the retailers had cleaned 

 up well for Easter. The out-of-town 

 orders came stronger than the city 

 trade, some of the local people report- 

 ing a little stock left over, but more 

 of them being too tired to begin push- 

 ing again within a day or two. There 

 is an abundance of stock of all kinds 

 except carnations and single violets. 

 The violet season is practically at an 

 end and carnations were cut so close 

 for Easter that a day or two passed 

 without many being ready. Beauties 

 at last are coming strong and roses 

 are abundant, especially the medium 

 lengths. There are few really short 

 roses and not many really long stems. 

 The market is full of lilies; there are 

 many more than usual to be sold after 

 Easter. 



Various Notes. 



It has been with pleasure that the 

 market this week has made the ac- 

 quaintance of Felix Reichling, who 

 has succeeded D, T. Matchen as man- 

 ager of Peter Reinberg's store. Mr. 

 Reichling is a most affable gentleman. 

 For the last twelve years he has been 

 connected with the Great Atlantic Tea 



