32 



The Florists" Review 



Afbil i«, 1914. 



FOR ORIGINAL SUPPLIES 



THE FLORISTS' SUPPLY HOUSE OF AMERICA 



WE MAKE THEM. WE TEST THEM. WE SELL THEM 



i 





BE READY FOR MEMORIAL DAY 



by ordering your Grreen and Brown Magnolia Leaves and Crepe Flowers— Roses, 

 Hyacinths, Wistaria, Lilies, Carnations and many other kinds of flowers-^all 

 wonderfully perfect and much more durable than the natural flowers. These 

 Crepe Flowers make up beautifully with your Magnolia Wreaths. 



Our original and our standard Metallic Designs are important for Memo- 

 rial Day. While made of metal, they are amazingly like nature. Flower and 

 leaf are true in form and in coloring. We would like you to consult us about 

 your Memorial Day supplies. 



FIRST. ASK us TO SEND YOU OUR SILENT SALESMAN 



H. BAYERSDORFER d. CO., ""h:i^d.!?h-;;%* 



M^DtioD Tb* R«Tl©w when yoa 'write. 



lighter colored blooms and small flow- 

 era bring much less. There is lots of 

 business about, shipping keeps up well, 

 and prospects seem bright for an active 

 fortnight. Lilies are, as always when 

 too late, plentiful and cheap. 



Various Notes. 



Hitchings & Co. will erect a house 

 40x200 feet for GriflQn Bros., at Holmes- 

 burg. 



John K. Andre, the well known rose 

 grower at Doylestown, was married 

 April 14 to Miss Mary Allen, of Frank- 

 ford. Here's to those we love. 



Charles D. Ball, Jr., is spending the 

 Easter holidays at home; Mr. Ball is in 

 his junior year at State College, where 

 he is taking a course in horticultural 

 chemistry. 



James McClain, whose main store is 

 at Fifth and McKean streets, recently 

 opened a branch store at Nineteenth 

 and Snyder streets, where he had a 

 splendid Easter, with hardly a dollar's 

 worth of plants left over. 



A. E. Pettit, late with N. W. Ayer & 

 Son, has carried into execution a clever 

 idea for the Henry F. Michell Co. This 

 pl^n, though not original, is new in the 

 seed business. It consists in having 

 schoolboys sell seeds in their localities. 

 Mr. Pettit has 1,000 youngsters selling 

 seeds in a half dozen states and they 

 are doing good work. 



William H. Smith, of the Johnson 

 Seed Co., is ill at home. 



Harry Berger is greatly pleased with 

 his firm's new quarters; he says it 

 makes work so easy that Easter was a 

 pleasure rather than a tax. 



Robert Jamison, of Roelofs, placed 

 the Joseph Heacock Co. to the fore with 



MOTHERS' DAY 



Business is what you make it. Many people will send flowers 

 or a plant to Mother if you suggest it to them— they may buy 

 a carnation or two if you don't. 



Our Mothers' Day Folder suggests the big, broad spirit of this 

 day most convincingly. 



a 



Write tor Mothers' 

 Day Folder sample 

 and full particulars. 



McNefff-Swehson Co. 



High Grade Floral Publicity 

 220 S. Michigan Ave.. CHICAGO 



Note— Spring Plant- 

 intrfoldersnowready 

 —Write for sample. 



Mention The ReTlew when yon write. 



a magnificent crop of wonderfully fine 

 roses timed to the day. 



Godfrey Aschmann reports a splendid 

 Easter, with a shortage of lilies and 

 bulbous stock despite a strong supply. 



John W. Mclntyre reports a great de- 

 mand for lilac. 



William J. Baker has fancy snap- 

 dragon. 



H. W, Jones, of J. J. Habermehl's 

 Sons, says that Easter was extremely 

 satisfactory at the Bellevue-Stratford. 

 Plants and baskets went well. 



The Joseph Heacock Co. will erect a 

 propagating house 11x300, in addition 



to the house 55x225 previously reported. 

 Both will be of Lord & Burnham mate- 

 rial. 



The M. Rice Co. reports that its Eas- 

 ter business was the largest in the his- 

 tory of the concern. The sale of bas- 

 kets for cut flowers and plants far ex- 

 ceeded expectations. Phil. 



Belmont, Mass. — Charles Coldrick, 

 who has been head florist at the green- 

 houses of the McLean hospital, at Wa- 

 verley, for the last thirty-eight years, 

 has retired from actiVe business on ac- 

 count of heart trouble. 



