40 



The Florists' Review 



AfBiL 16, 1914. 



11 4^ 



J.J. BBNEKi: 



Florist and Dkcorator 



cuoioR oirr flowers. PL.A.ir^ and floral dksions 



KOB ALI^OOOABloirs 



iseitt Olttk Stkkbt 



PAGBS OF RSTAILIRS* CARDS 



THIS department for the cards of 

 Leading Betail ' Florists— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well. 

 The Beview's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cehts per week on a yearly order. 

 This ifi for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



Florists* Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



ST. liODis. MO. January 11, 1913. 



I 



During the past year I paid you $18.20 for a 

 half Inch advertisement In the Retail Florists Department 

 of The Review. I received through thlo small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of |566.00. They came by mall and telegraph from 

 New York to San Fremolsco and from New Orleans to Minneapolis. 

 Since T allowed the senders 20%, the record Is as follows: 



Total value of orders 



Less 30^ allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here Is an addition of |452.80 ife business which 

 could not otherwise have been obtained and.^at an expense of 

 only $18.30. W 



Since my advertisement appeared only In The Review 

 It goes to show what the retail florists through the country 

 lose If they do not use this medium of advertising It also 

 goes to show that The Review Is not only there with a big "P* 

 but that It has three more big "R's" - Readers - Reliability - 

 Results! 



Tours respectfully. 



Send your Floral Orders for 



ST.LOUIS.no., E. ST. LOUIS, ILL. 

 SOUTH anl SOUTHWESTERN HO. 



TO- 



KALISCH BROS. FLORAL CO. 



4806-8 Delmar Boul.. ST. LOUIS, MO. 

 Writ*. Wlr* or PhOM 



CRABB S HUNTER 

 8RMD RAPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO, CAL. 



THE BOSTON FLORIST 



138 Cast 34th St. NKW YORK 



(Tel. No8. 3223 and 4479 Murray Hill) 



Close to the leadlncr Theatera and Steamships. 



In quick touch with the best wholesalers. 

 Personal selection. Satisfaction f^aaranteed. 



11 



THE ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Lancaatcr, Pa. 



Manchester, N. H. 



Fl RIYRV TRENTON AND 

 . J. Dli\D T t ADAMS STREETS 



For SOUTH SIDE Orders 



GARFIELD FLOWER SHOP 



211 E. Oarflald BouL. CHICAGO. ILL. 



ST. LOUIS. 



The Southwestern Market. 



Easter trade was as good as any this 

 city ever has seen. The leading re- 

 tailers say the plant trade was better 

 than ever, but the prices of cut flowers 

 were too high for easy selling. Many 

 of the florists were worried, fearing 

 they had bought too heavily, but be- 

 fore night they were swamped with 

 orders for blooming plants of all kinds. 

 Lilies, as usual, took the lead, with 

 azaleas and hydrangeas next in order, 

 followed by bulbous plants, but every- 

 thing that looked good sold readily- 

 Cut flowers were scarce and high in 

 price. The large supply of stock of 

 ten days ago had disappeared and there 

 was a scarcity of everything except 

 lilies and sweet peas. Naturally, prices 

 advanced, especially on roses and car- 

 nations. Good carnations went up to 

 $6 per hundred and for white as much 

 as $8 per hundred was asked. Boses, 

 too, went up in price, but these were 

 more plentiful than carnations. For 

 cut lilies and callas the demand was 

 large. This stock was plentiful. Other 

 bulbous stock held its own at about 

 the usual prices. Violets were scarce. 

 The growers say the dark days last 

 week caused the shortage. The weath- 

 er for Easter was all that could be 

 asked. 



Various Notes. 



The Florists' Club held its monthly 

 meeting April 9, but, owing to the 

 Easter rush, only a quorum was pres- 

 ent. Only routine business was trans- 



Mention The Rerlew whsn yon writs. 



C. C. TREPEL 



Care af Btoomlnvdala Braa.. MFUr VHD V 

 Oimbal Broa.. IlCif I UK A 



■r care of LoeMr's, BraaUya 



Orders solicited from any retail florist in 



United States or Canada 



Prompt attention Most reasonable prices 



Mention The EcTlew when yon write. 



SIMMONS & SON. TORONTO 



Canada's Largast Ratall Florists 



Members Flo. Tel. Dely. 266 and 787 Tons* St. 



FORT WORTH, TEXAS 



J. E. MCADAM ' 



Member Florists' Telecraph Delivery. 



