t t 



116 



The Florists^ Review 



Apbil 16, 1014. 



MILWAUKEE, WIS. 



The Market. 



Easter is over and the florists are 

 all busy putting their stores in order 

 and determining the extent of their 

 business and especially their profit for 

 the last week. Everyone seems to 

 agree that it has been a banner Easter 

 and stock moved exceedingly well. 



Eoses were plentiful and the stock 

 was in fine shape. The few days of 

 sunshine the latter part of last week 

 helped the stock materially. Carna- 

 tions were in great demand, and al- 

 though the stock was fine, the supply 

 was not large enough to meet the de- 

 mands of the trade. Had there been 

 enough of this stock, the sales for the 

 week would have shown a still greater 

 increase. 



Violets held up wonderfully and sold 

 to good advantage. The siipply was 

 large and the trade bought heavily. 

 Sweet peas moved exceptionally well, 

 although the supply was not nearly 

 large enough to meet the demand. The 

 Butterfly sweet peas were especially 

 fine and brought top-notch prices. Bulb- 

 ous stock, of course, made up a great 

 part of the sales for the week. The 

 stock was fine and sold exceedinglv 

 well. 



Plants were the greatest factor in the 

 Easter business, as usual. The stock 

 was just about right, and the sales 

 were enormous. Lilies were exception- 

 ally fine arid brought good prices. The 

 supply of these was large enough to 

 meet all demands of the trade. Azaleas, 

 spiraeas, baby ramblers and other bloom- 

 ing plants also were in good supply and 

 moved exceedingly well. 



Various Notes. 



A. Ringier, of the W. W. Barnard 

 Co., Chicago, visited Milwaukee Easter 

 morning, April 12. H. J. S. 



BATH, N. Y. 



De Groat & Stewart have secured 

 land and will launch out as specialists 

 in gladioli. 



Van Scoter & Son expect to rebuild 

 after the spring business i^ over. They 

 report an increase in floral work and 

 decorations. M. 



5oot 



Where there is a house that is just full of 

 buds almost ready to show color, nothing 

 will turn better color into the flowers than a 

 little soot, that can be scattered over the 

 benches before watering. The amount ap- 

 plied should not be excessive, as the soot is 

 very strong and may damage some of the 

 foliage somewhat. Apply just enough to 

 blacken the surface of the soil in the benches 

 and let it go at that. Better a little oftener 

 than too much all at once. 



We offer the genuine in 

 original cwt. sacks, at 



$2.75 per 112 lbs.; $12.50 per 560 lbs. 

 STUMPP & WALTER CO. 



30>32 Barclay St., NEW YORK 



Always mention the norlsts* Review 

 when writinc afdvertlaers. 



H 



President 

 Talks About 

 Getting Out 

 the Cypress 



j|HE last talk we had together, you 

 went away fully convinced that if 

 any one put sap-free cypress in 

 their houses we were that one— now a 

 word about the way we "get out" our 

 m&tfCri&ls 



There's a lot of talk (that's only talk), 

 about "everything being cut and fitted 

 before it leaves the factory." 



We will tell you the plain truth : there 

 are some things it's next to impossible to 

 cut and lit satisfactorily except richt 

 on the Job. You know that as well as 

 we do. But one thing is certain— those 

 materials which it is practical to cut 

 and fit at our factory, are cut and fitted 

 so they do fit without cutting and fitting 

 on the job. 



1 am not saying that everything elwraye 

 fits just so, but I do say doing things the 

 systematic, careful way we do, that our 

 materials come nearer to always being 



right than an^ concern you can mention. 

 This may sound to you like blowing, but 

 it's not. I am simply telling it to you 

 as our customers have told us who used 

 to be others' customers before they were 

 customers of ours. 



To boil it down to a few words, you 

 can depend on depending on Hitchings. 

 "We go anywhere for business"- keep 

 that in mind. 



HiicKittfifs 



NEW YORK OFFICE 



nrai 



BOSTON OFHCE 

 JiIm Niacick BM|.. 49 FeriirtI St. 

 FMIORT. ELIUBETN, N. J. 



tap any* 



nilUOELPHU OFFICE 

 PeMi. BM|., IStli aai Chestmit Sti 



Mention The Review when yoa write. 



IN THE GREENHOUSE 



The best fertilizer for greenhouse or outdoor use, for 

 carnations, roses, chrysanthemums and violets, or potted 

 plants, is Sheep Manure, and to be certain of the best- 

 full strength— get 



SHEEP'S HEAD SHEEP MANURE 



Guaranteed high percentage of nitrogen, phosphoric 

 acid and potash. Weed seeds killed. Will not cause black 

 spot. Hasten maturity, quicken the budding and stiffen 

 the stems. Write for booklet and prices. 



''i^rm^^^^ NATURAL GUANO CO., 811 River Street, Aurora, llliNeis 



Mention Tbe Berlew when jon write. 



THE AETNA BRAND TANKAGE FERTILIZER 



is acknowledged to be the best balanced fertilizer mannfactnred and it contains th« ten Beaio 

 Salta constitutinff soil. It is glTing satisfactory result! wherever nsed. Write for lampl* 

 order. 



FARMERS AND FLORISTS FCRTILlZCJt COMPANY, 



•10 Kxehance Avenue. Roem 9, U. S. Yarde, Tel. Yards 40 CHICACIOk ILL. 



Mention The Etevfew when you write. 



