April 23, 1914. 



The Florists' Review 



17 



EASTER TRADE 



Grand Bapids, Mich. — Henry Smith 

 opened a branch store on Division ave- 

 nue to handle his Easter sales more 

 easily. The business was up to all an- 

 ticipations. 



Great Falls, Mont. — Easter business 

 was the best ever this year, according 

 to the Electric City Conservatory. Cut 

 flowers, aside from carnations and roses, 

 were plentiful and cleaned up well. Pot- 

 ted Easter lilies also sold out, and other 

 plants had a good demand. 



Jackson, Tenn. — Murray Sands is 

 planning to add a house, 26x70 feet, to 

 his range of three Moninger houses, and 

 will put in a large sectional boiler to 

 heat his entire plant. He reports a 

 good Easter trade in spite of a heavy 

 rainfall the Saturday before the holy 

 day. 



Youngstown, O.— H. H. Cade was 

 well pleased with his first Easter busi- 

 ness since taking over Johu Walker's 

 retail place. Mr. Walker was on'hand 

 to give assistance during the rush. His 

 trip to the Isle of Pines did ^lim a 

 great deal of good and it would not 

 surprise his friends to see him turning 

 his greenhouses into a pineapple range. 



Beaver, Pa.— Thos. M. Fitzgerald 

 says all hands were kept hustling to 

 take care of the best Easter business 

 on record. He has a good-sized fam- 

 ily and the fact that they are all grad- 

 uates in floriculture is a source of satis- 

 , faction at such strenuous times. An 

 additional auto delivery car will be 

 purchased ^and anotlier greenhouse will 

 be added shortly after Memorial day. 



Zanesville, O.— Tlie Imlay Co. ran 

 short of stock at Easter, which was 

 the best on record. The lateness of the 

 planting season gave an opportunity to 

 get in line for the seed business, which 

 is an important branch. The landscape 

 work is taken care of by the founder, 

 James D. Imlay, who finds outdoor 

 work especially congenial, while at the 

 same time a valuable asset to the busi- 

 ness. Floral work for sixty-nine fu- 

 nerals was the record for last month. 



Meadville, Pa. — Geo. W. Haas & 

 Son report that the Saturday preced- 

 ing Easter was one of the most dis- 

 agreeable spring days ever experienced; 

 it rained all day and until late at 

 night, making deliveries difficult. In 

 spite of this handicap, liowever, the 

 Easter business was the best on rec- 

 ord. Though the firm had a heavy 

 stock of both plants and ^\\t flowers, 

 everything salable was disponed of and 

 still the ilcniand was not fullv satisfied. 



Steubenville, O.— Geo. L. Huscroft 

 says his staff had just pulled through 

 the Easter rush when they accepted a 

 big wedding decoration at Columbus, 

 requiring a carload of stock. The car 

 was furnished by his patron, a railroad 

 magnate. Owing to his locating a good 

 line of roses and carnations, he kept 

 the price normal, with the result that 

 he was favored with extraordinary 

 sales and a general clean-up. He notes 

 a steadily increasing call for pot plants 

 of medium size and price, and predicts 

 that before many seasons the sales of 

 plants will be enormous. 





REMEMBER MOTHER 



on Sunday, May 10, 1914— 



Mothers' Day 



by sending her flowers— any kind— she 



likes them all. To honor the best 



mother who ever lived— your own— that 



is the purpose of Mothers' Day. 



We shall be prepared Saturday, May 9, and Sunday, 

 May 10, with a large assortment of fine, fresh flowers, 

 appropriate for Mothers' Day, oflfered at our usual mod- 

 erate prices. All customers served promptly. Spe- 

 cial rates to Sunday Schools, Lodges, etc. 



POSEY & BLOSSOM 



PROGRESSIVE FLORISTS 



MAIN STREET 



We have correspondents through 

 whom we can deliver flowers fresh 

 anywhere in the United States 



a-.^' 



Suggestion for Newspaper Advertisement to Help Push Mothers* Day. 



T he ad suerKCSted by The Review last ye<-»r was used with ^reat success by florists In all parts of the country 

 Many used It verbatim, but It can be modified to tit special conditions. This cut, without words, mor- 

 tised to let each one put in his own text, will be sent by The Review postpaid on receipt of $1.5(».J 



Grand Bapids, Mich. — To gather in 

 his full share of the Easter business, 

 Caspar Henkel, whose greenhouse is on 

 Plainfield avenue, opened a temporary 

 store at 207 Monroe avenue, northwest. 



Rochester, Pa. — B. F. Engle has been 

 ill for some time and had to content 

 himselt in watching his good wife 

 assisting their loyal help in the Easter 

 rush that cleaned up everything salable. 



BUSINESS EMBARRASSMENTS. 



Boston, Mass. — Zinn 's Flower Shop, 

 Inc., .34 West street, filed a voluntary 

 petition in bankruptcy in the United 

 States District court April 17. The lia- 

 bilities are $9,350.37, most of which is 

 unsecured. Assets are given at $1,500, 

 mostly debts due. The largest of about 

 fifty unsecured creditors is !Mrs. Olivia 

 F. Zinn, of Medford, treasurer of the 

 company, who filed the report. Mrs. 

 Zinn was defendant in an action by 

 her husband, Julius A. Zinn, proprietor 

 of Zinn's Flower Shop, on Park street, 

 several months ago, in which he was 

 granted an injunction against the West 

 street shop for using a name similar to 

 that of his own firm. 



FLOWER CONQUESTS. 



[Editorial In the Cleveland Leader.] 



Florists report the biggest Easter 

 trade in the history of Cleveland. 

 Other cities undoubtedly had the same 

 experience. The cold statistics of the 

 United States census show that few 

 kinds of business are growing in this 

 country at such a rate as the expan- 

 sion of the trade of the fiower pro- 

 ducers and flower sellers. 



In this respect the evidence of all 

 observers is corroborated by the rec- 

 ords of business. The facts are what 

 might be expected by anyone who 

 watches the multiplication of the 



flower stores and the growth of their 

 patronage. The love of flowers and 

 their use are making a more complete 

 conquest of the country every year. 



In time this change will affect all 

 social levels, all conditions of living. 

 It will make little window boxes com- 

 mon where there is no room for flower 

 beds in yards. It will multiply flower 

 pots where only a few of the simplest 

 plants can be kept. It will brighten 

 business buildings as well as apart- 

 ment houses and dwellings of all sizes 

 and grades. 



There was a period when the care and 

 love of flowers was considered in some 

 measure an impeachment of the man- 

 liness and capacity for men's work of 

 Americans who had to take life seri- 

 ously. That time is fast passing. It is 

 impossible to question the efficiency and 

 the valor of those who are responsive 

 to the appeal of flowers, after the ob- 

 ject lessons the Germans and the Jap- 

 anese have given the world. 



The flower conquests of the times 

 are one of many steps toward finer and 

 more beautiful life. They will go on 

 until the country is greatly enriched 

 on the side of art and charm and ra- 

 tional joy in living. 



Danbury, Conn. — Fire started by an 

 overheated chimney destroyed the 

 office and boiler house at the plant of 

 E. E, Mathewson, on North street, 

 April 1-1, and caused a total damage of 

 almost $1,500, with no insurance. Mr. 

 Mathewson says he will rebuild at 

 once. 



GloversviUe, N. Y.— The contents of 

 the greenhouse and the adjoining shop 

 of "William J. Larcombe, at East Main 

 street and Jansen avenue, which were 

 destroyed by fire April 7, were a total 

 loss, as no insurance was carried on 

 these. The shop was insured to the ex- 

 tent of $300. 



