24 



The Florists' Review 



Apsil 23, 1914. 



Mti to Aivertisen, ?%» 114. 



NOTICE! 



It U impoMibl* to guaraata* 

 tha insartioB, discoBtinuaaca 

 or altaratioa of any adTartisa- 

 mant unlass Instruetiaa* ara 

 raeairad hj 



5 P. M. TUESDAY. 



Forget the White Carnation; Sell 'Em "Flow- 



^[•g* * ,. !•'• 



— How CleTeland Works It 14 



— Where Newspapers Help (llluB.) 14 



— The Three Essentials (lUus.) !•> 



— Mailing Cards Jo 



— It's Just as Easy (lUus.) }» 



— "Happy This Noon" (UIus.) IC 



— Window Advertising (lllus. ) JU 



— Flash It on the Screen (lllus.) 16 



Easter Trade ]i 



Business Embarrassments 1 ' 



Flower Conquests 17 



Seasonable Suggestions if* 



— Cyclamen ,- • 1° 



— Nerlnes I" 



— Canterbury Bells ij 



— Memorial Day Crops ■ • • • 18 



— Asters 12 



Orchids 1° 



— The Duty on Orchid Plants l>< 



— A Few Phalsnopsls (lllus. ) 1» 



Thrlps on Callas i" 



Tuberoses Falling to Grow l-J 



Cinerarias for Easter. JJJ 



The Angel Uly Jp 



Carnations ^ £J 



— Planting In the FlelB 20 



— American Carnation Society ^' 



New York 20 



The Randall Staff (lllus.) 21 



New Orleans ^ 



Syracuse, N. Y 22 



Providence, R. I ^ 



Buffalo ,••;,•■ 22 



Delivery Equipment of the Geo. Wlttbold Co. 



(lllus.) -.v;,-- 22 



Landscape Force of the Geo. Wlttbold Co. 



(lllus.) 23 



Lancaster, Pa ^* 



Champaign, 111 f^ 



Obituary— Mrs. J. L. Miller >23 



Society of American Florists 24 



"Lots of Pep" 24 



Chicago 24 



Cincinnati -^2 



Philadelphia |]2 



St. I^uls •>5 



Detroit ••■•;? 



Newport. R. 1 40 



Pittsburgh 42 



Toledo, 44 



Kansas City 47 



Milwaukee, Wis 49 



Steamer Sailings 51 



Seed Trade News w 



— "A Time to Rejoice" fiO 



— Senate May Kill Free Seeds 62 



— Canners' Convention Plans 62 



— Fear Maine Seed Potatoes 62 



— FVench Bulbs 64 



— Catalogues Received 64 



Do You Know the Udo? 60 



Pacific Coast Department 6S 



— Los Angeles 68 



— San F'rancisco 6** 



— Seattle, Wash 71 



— Portland, Ore 72 



News of the Nursery Trade 74 



— Nurserymen Rejolc© 74 



— The Cleveland Convention 74 



— D. S. Lake Prosperous 74 



— Scientific Names Required 75 



New England Departmeat 76 



— Boston 76 



— Springfield, Mass 78 



Indianapolis §0 



Astoria, L. 1 22 



Evansvllle, Ind « 



Ithaca, N. Y 82 



Baltimore 84 



Greenhouse Heating 104 



— Will the Boiler Suffice? 104 



— The Fuel Market 104 



Newark. 108 



Rochester, N. Y 106 



Glen Cove, N. 1..,.. 108 



Washington. D. C HO 



Belvldere, 111 110 



Knoxvllie, Tenn 112 



Norfolk, Neb. — Work has been start- 

 ed, on the 100-foot greenhouse at the 

 plant of the Cochran Floral Co. Since 

 its establishment about a year ago, the 

 company has steadily increased its busi- 

 ness here and in the surrounding terri- 

 tory. 



r .r >r 



Established. 1897, bj Q. I.. ORAKT. 



PnbllBhed every Tharadar by 

 Trk £iflKisrs' PcBUsmNQ Co.. 



.OO^aO Oaxtaa BnlKUnff , 

 MS Soath Soarbwn St^ Ohloaco. 

 Xete^ Itanisoa B429. 

 eabteLMtdtew, 

 .Otalcaso. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Ohl- 

 cago. 111., under the Act of March 

 8. 1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Europe. $2JH). 



Advertising rates quoted upon 

 request. Only strictly trade >wl- 

 vertislnc accepted. 



n 



SOOI£TT>OF AXERIOAN FL0BI8T8. 

 Incorporated by Act of Concress, Maroh 4, IMl. 



Officers for 1914: President, Theodore Wlrth. 

 Minneapolis; vice-president, Patrick Welch, Boa- 

 ton; secretary, John Young, 53 W. 28th St., New 

 York City; treasurer. W. F. Kastlns, Buffalo. 



Thirtieth annual oonTentlon, Boston. Mass., 

 August 18 to 21, 1914. ff 



RESULTS. 



We give them. You get them. 



We both have them. 



The Western Union has borrowed 

 Flowergrams, coined by Charles Henry 

 Fox and now in general use in the trade, 

 making it read Moneygrams, referring to 

 the transfer of money by telegraph. 



It is worth while noting that the 

 average florist's real progress dates from 

 the time he began to make prompt col- 

 lection of the money due him. Up to 

 that stage he most likely had his nose 

 on the grindstone. 



One of the troubles the wholesalers 

 have is the frequency with which a man 

 will open an account in his own name 

 and then use some other and unknown 

 title, like the name of greenhouses, when 

 telegraphing orders. 



If you have printed letter-heads, by all 

 means use them; if you haven't any, get 

 some at once. It is extremely expensive 

 to send out business letters on "any old 

 kind" of paper — raises a question as to 

 your connection with the trade and — 

 makes the man you write to look you up. 



SOCIETY OF AMERICAN FLORISTS. 



Department of Plant Registration. 



Public notice is hereby given that 

 Charles L. Baum, of Knoxville, Tenn., 

 offers for registration the carnation de- 

 scribed below. Any person objecting 

 to the registration or to the use of the 

 proposed name is requested to com- 

 municate with the secretary at once. 

 Failing to receive objection to the reg- 

 istration, the same will be made three 

 weeks from this date. 



Description: A pure carnation. Parentage, 

 Boston Market x Lady Bountiful. I^ller than 

 Bountiful and larger, two and one-half to three 

 Inches. Well and hlghbuilt flowers. Exceedingly 

 fragrant. Extra good substance, and a long 

 keeper. Busby growth. No surplus grass. Every 

 shoot gives a bloom. Height is eighteen to 

 twenty-four inches. Healthy grower. Easy prop- 

 agator. Color, pure snow white at all times. 

 Full, round flower with perfect calyx. Never 

 splits. Will bloom ten months in the year. The 

 most prolific variety we have ever grown. Name, 

 Dr. Sam. 



John Young, Sec'y. 



It is difficult to find a better Easter 

 tulip than Flamingo, well done. 



''vOne of the notable features of the 

 Easter business was the increase in the 

 sale of corsage bouquets. 



Apparently there were a great many 

 lilies late for Easter — many more than 

 was at trst-lhonght. The ezease is that 

 the growers ~bad not anticipated such un- 

 favorable weather as handicapped them 

 the weeks before Easter. :J^^ , 



Habdy cot ferns never have been so 

 Beared in April as is the ease this year. 

 With teaat carting ^»~ itttdst half a 

 cent apiece, as will be the case before 

 Memorial day, those who seU carnations 

 at 12 cents per dozen wiil-iot feel like 

 giving much green. 



•LOTS OP PEP.' 



That's the cry with which managers 

 are stirring up their baseball players at 

 this time of the year, realizing that it 

 is snap and vigor that win the pennant. 

 The Review, too, realizes that these are 

 necessary to the success of any business, 

 and is pleased to find its efforts in this 

 direction well appreciated by its read- 

 ers. For instance: 



I have yet to find a florists' paper which can 

 in any way compare with The Review for good, 

 snappy editorials and articles, which prove such 

 a benefit to the trade. — William Robertson, Sag- 

 inaw, Mich., April 6. 1914. 



CHICAGO. 



The Great Central Market. 



April 15 60" clear April 18 80* clear 



April 16 64" clear April 10 36* cloudy 



April 17 74* clear April 20 30° cloudy 



April 21, 81* bright and clear 



Probably the condition of the mar- 

 ket in the closing days of last week 

 can not be better described than by 

 quoting the weather reports. It was 

 a weather market. Ther&~^as nothing 

 out of the ordinary in the circum- 

 stances except that the unustial heat 

 came on the heels of a fortnight of 

 unseasonably cool, dark weather. It 

 merely accentuated and made more ap- 

 parent a market condition that always 

 accompanies the first warm days of the 

 season. 



Of course stock was abundant; over- 

 abundant would more accurately de- 

 scribe the condition except tor the fact 

 that there seemed to be buyers enough 

 to take up practically everything at a 

 price. Those who handle the largest 

 quantities at wholesale say the in- 

 creased supply turned in more than the 

 usual sum of money in spite of the 

 cheap sales and the impossibility of a 

 daily clean-up. 



The principal increase in supply and 

 the sharpest decrease in average prices 

 was on Beauties and roses. Where 

 nobody was cutting Beauties a month 

 ago, everybody was cutting them last 

 week. There were all kinds, but most 

 of them had good heads, even if the 

 stems were weak and devoid of foliage. 

 There were so many good Beauties that 

 the quantity buyers were in control of 

 the market and the stock that was not 

 strictly up to grade had little value. 

 It is worth while noting here, how- 

 ever, that there never is much loss in 

 Beauties; they always can be sold at 

 some price, even when other flowers 

 are being lost in considerable quanti- 

 ties. The buyer of roses who could not 

 be suited last week was extremely diffi- 

 cult to please. The quality of all roses 

 was beyond reproach and the quantity 



