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The Florists^ Review 



Apbil 23, 1914. 



ANNOUNCEMENT 



On and after April 20 the Wholesale Cut Flower and Florists' 

 Supply Houses of The McCallum Co. and George W. Marshall 

 will be combined under the name of 



THE McCALLUM CO., PITTSBURGH 



Where we expect to give our customers the benefit of this combination in better service. 



Mention Thp RcTlew when yon write. 



[East Fifty-fifth street, has a small 

 pond with five ducklings swimming in 

 it. It attracts much attention. 



Johnson & Chronis recently have had 

 their two automobiles overhauled. They 

 use White cars. 



The store of J. C. Bruckner, 537 West 

 Sixty-ninth street, will soon undergo 

 changes and improvements necessitated 

 by the increase of business. 



M. J. Kloeckner, 5350 South Ashland 

 avenue, has recently purchased a 

 Studebaker "30" automobile for de- 

 livery purposes. 



The flowers at the Masonic funeral 

 of the late Robert McDowell were in 

 charge of A. C. Heyme, 5414 South 

 Halsted street. 



William F. Vlk received honorable 

 mention for attractive window display 

 during the recent street carnival in 

 the neighborhood of his store at 5118 

 South Ashland avenue. 



The Woodlawn Floral Shop, 871 East 

 Sixty-third street, recently was threat- 

 ened by fire. The blaze started in a 

 Japanese art store two doors west and 

 spread through the basements. Quick 

 work by the fire department prevented 

 any serious damage. 



Mrs. Sarah Lindon is making a few 

 alterations in her store at 108 East 

 Fifty-first street, Hyde Park Masonic 

 Temple building. Mrs. Lindon has the 

 decorations for the convention of the 

 Eastern Star at the temple next month. 

 Business continued exceptionally 

 brisk after Easter, according to Daniel 

 Branch. Mr. Branch credited it to the 

 pleasant weather. 



Otto F. Larson, 1604 West Sixty- 

 third street, has sold his store at 954 

 West Fifty-ninth street to Leonard 

 Klevern. Mr. Klevern was formerly 

 with Swain Nelson & Sons Co. 



H. C. Mulder has opened a retail 

 store under the name of the University 

 Florist, at 1121 East Fifty-fifth street. 

 The auto truck of George Reinberg 

 is undergoing a thorough overhauling 

 after the Easter rush. 



The heat April 18 cleaned up the 

 leftover Easter plants. Those in grow- 

 ers' hands made a week's progress in 

 a day and those the retailers had in 

 their stores were put into unsalable 

 condition. Quite a few azaleas were 

 lost. 



A series of public tests of boilers 

 is being held this week, continuing 

 through Friday, at the establishment 

 of the John C. Moninger Co., attracting 

 many visitors. The tests are in charge 

 of J. F. Mclntire, of the United States 

 Radiator Corporation, assisted by W. 

 M. Foster. The first day a No. 278 

 sectional cast-iron boiler, rated at 6,400 

 square feet, was used and set up under 

 as near working conditions as possible. 

 A table marked out on a blackboard 





The Florists' 

 Manual 



A Business Book for Business Men 



Second Edition 



THOROUGHLY REVISED AND 

 BROUGHT JUP TO DATE 



No dry -as -dust botanical classifica- 

 tions, but tells you just how to produce 

 marketable plants and cut flowers in the 

 best and cheapest way. 



Treats of over 200 subjects and Is freely 

 illustrated with fine half-tone engrarings. 



Prle«, $5.00, prepaid by sxpress or mall 



FLORISTS' PUBUSHINfi CO., <^°8.^^.:n> ...... CHICAGO 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAN D. WALLACE 



INSURANCE EXCHANGE BUItOiNa 



Chicago 



Mention The Review when you write. 



was used to record the findings. The 

 test covered a period of four hours 

 with only one firing. Mr. Mclntire 

 announced that the boiler showed a 

 capacity of 8,321 square feet and that 

 its eflSciency was demonstrated by the 

 extremely high fire-box temperature, 

 1,340 degrees, and low smoke-box tem- 

 perature, 504 degrees. 



A visitor at The Review office April 

 15 was G. M. Johnston, Jr., store man- 

 ager of therDole Floral Co., Beatrice, 

 Neb. lie had been called to Peoria, 

 111., to bury his father, and took the 

 opportunity of paying his first visit to 

 Chicago and making the acquaintance 

 of those from whom the Dole concern 



procures such supplies as it cannot 

 produce in its 18,000 feet of glass. He 

 visited Morton Grove that afternoon. 



Visitors, buying: Mrs. I. M. Irby, of 

 the Flower Shop, Memphis; Sam Graff, 

 of the Art Floral Co., Columbus, O. 



Commercial tourist visitors: J. J. 

 Karins, representing Henry A. Dreer, 

 Philadelphia. 



CINCINNATI. 



Tbe Gateway to the South. 



The receipts of stock at the whole- 

 sale houses are heavy. Within a few 

 davs after Easter the cuts of lilies in- 



