32 



The Florists' Review 



APBIL 23, 1914. 



Killarney 

 BriUiant 



$4.00 to $10.00 per 100 



Extra long stems, $15.00 

 per 100 



The best pink rose on the mar- 

 ket today. We offer you the 

 only supply of this novelty. 



BEAUTIES 



The Best ....... $3.00 dozen 



Medium 



$1.00- 2.50 dozen 



.¥ 



Our sales on Beauties for the last week were very large; in fact 

 we have never experienced such a demand for them. 



The enormous quantity we handle and the many satisfied cus- 

 tomers are our strongest arguments. 



Some retailers don't realize what they can do with Beauties at 

 the present prices. Talk Beauties to your customers— for every pur- 

 pose. This is your chance for extra business and profits. 



SPECIALS FOR THIS WEEK 



GARDENIAS, every one a good flower, dozen, $1.00-$3.00. 



DAISIES, white, yellow, 100, $1.0(>-$1.50. 



PANSIES. cheerful colors, per 100 bunches, $4.00. 



SNAPDRAGON, white, yellow, pink, 100, $6.00-$10.00. 



STOCKS, double and single, 100, $4.00-$6.00. 



VALLEY, good grade, $3.00; the best, $4.00 per 100. 



CARNATIONS, the best, 500 for $15.00. Assorted colors, our selection. 



GREENS 



Dagger Ferns 1000. $2.50 



Fancy Ferns 1000, 3.00 



Galax, bronze 1000, 1.00 



Galax, bronze per case, 7.60 



Galax, green 1000, 1.50 



Galax, green per case, 7.50 



Leucothoes, green 100, .75 



Leucothoes, green, 12-in. . . 1000, 3.50 



THE LEO NIESSEN CO., wholesale FlorUts 



N. W. Corner 12th and Race Sta. 



It 



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PHILADELPHIA, PA. 



Mention Ttf B.t1.w wb«i you writ.. 



PHILADELPHIA. 



The Eastern Market. 



The depression was as marked this 

 week as the Easter activity. While 

 there was a large volume of business, 

 the supply of flowers was so heavy that 

 it was impossible to move them all, 

 even at sacriflce prices. Many flowers 

 brought fair prices, but the average 

 was extremely low. Easter lilies, callas 

 and much of the snapdragon were hard 

 to move at any price. Sweet peas and 

 roses were received in enormous quan- 

 tities. To add to this, the tropical heat 

 of a single day brought in much over- 

 ripe stock, which nobody wanted. 



There are several causes that have 

 made conditions rather worse than 

 usual after Easter. The cool weather 

 experienced during the most of this 

 month has kept up the quality of some 

 varieties of flowers that are often over 

 by now: lilac, violets, daffodils and 

 tulips. Then, too, the plants left over 

 in the stores are a drawback to the cut 

 flower demand, as the retailers natur- 

 ally try to work off this surplus be- 

 fore buying fresh stock. It is believed 

 that the market will recover as these 

 conditions disappear, and return to a 

 state of normal buoyancy'. 



Betail Florists' Association. 



The third Thursday in the month, 

 the date of the Retail Florists' Associa- 

 tion 's meeting, brought out much that 

 was of interest. The meeting was well 

 attended. The applications for new 

 memberships were most encouraging. 

 The discussion centered on those things 

 tli.nt would benefit tlio members. Steps 



BERGER BROS. 



HAVE FINE FLOWERS 



AT 



REASONABLE PRICES 



We are in a position to offer you a splendid assortment 

 of well grown stock at very moderate figures. 



Choice Valley, Roses, Sweet Peas, Carnations, 

 Lilies, Daisies, Snapdragon and all season- 

 able Flowers and Greens. 



Our service is prompt. 



1225 RACE ST. PHILADELPHIA 



were taken to establish a credit bu- 

 reau whereby each member would send 

 to the secretary a list of those persons 

 whose dealings show that they are not 

 entitled to credit. This list, when al- 

 phabetically compiled, will be sent to 

 each member and should prove invalu- 

 able. The plan for buying en bloc 

 was discussed and tested. It is hoped 



this plan may prove effective in reliev- 

 ing the market in times of oversupply. 

 The principal discussion of the even- 

 ing was devoted to the sale of plants 

 by the growers on the City hall plaza 

 at Easter. This the members of the 

 association condemned vigorously. They 

 believe that it is unfair for the growers 

 to compete with their own customers. 



