Apbil 28, 1914. 



The Horists' Review 



85 



MAKE A HIT 



— ' * 



With your trade. Place your order with us now for a supply of the 

 most popular novelty that has been introduced within recent years. 



Buddleya ( 



Butterfly 

 Bush 



) 



A show plant, growing 4% feet high. Everblooming, fragrant and 

 hardy. Planted in May, it blooms from June till snow flies. Pro- 

 duces long spikes of beautiful claret colored blossoms of rare fra- 

 grance, like the blending of lilac and heliotrope. A wonderful new 

 shrub. How many plants can we ship you? Var. Magnifica, laven- 

 der, $2.00 dozen; $15.00 per 100. Asiatica Light Blue, $2.75 dozen; 

 $20.00 per 100. 



NICHELL'S SEED HOUSE, 



Dept.P, 518 Market Street 



PHILADELPHIA, PA. 



Mention The Review when yon write. 



EMORIAL DAY 

 OPPORTUNITIES 



No cust^ner disappointed with these ready to use Magnolia Wreaths in 

 your stock. Made on regular mossed wire frames, in either brown or 

 green leaves. Two sewed in a box, which insures them carrying in 

 perfect condition to any part of the country. 



12-in. frame, when finished, 22-in., per dozen, $ 6.00 



14-in. frame, when finished, 24-in., " 7.00 



16-in. frame, when finished, 26-in., " 9.00 



18-in. frame, when finished, 28-in., " 11.00 



S«nd for our New Catalogue. 



JOS. G. NEIDENGER, Florists' Supplies, 



1513-1515 Germantown Avenue, 

 PHILADELPHIA, PA. 



Mention The Review when you write. 



The spirit of change characteristic of 

 our people is marked; different color 

 schemes, different arrangements than 

 formerly, are often, though not always, 

 displayed. It is here that the white 

 flower finds its greatest Easter field of 

 usefulness. 



A group of leading men in the profes- 

 sion were listening to one of their num- 

 ber. "Flowers," he said, "are a neces- 

 sity today to a class of people; they 

 have ceased to be a luxury. That is the 

 reason why florists have suffered less 

 from business depression than, for in- 

 stance, tailors. Clothes are often dis- 

 carded, not worn out. People get an- 

 other season 's wear out of their clothes 

 when they feel poor, but they want flow- 

 ers on certain occasions and they get 

 them. ' ' 



A wholesale florist in the pre-Easter 

 season found himself short of some 

 stock required to fill shipping orders. 

 He called up three growers in succession 

 without finding any of them within 

 reach of their telephones! Probably 

 those growers were not worrying about 

 their cuts; perhaps their cuts were all 

 off, requiring no further worry. 



A firebug is thought to have started 



a blaze during the Easter rush at Will- 

 iam Berger's Sons'. A new greenhouse 

 just commenced in the rear of their 

 handsome store was on fire. A neighbor 

 saw it and telephoned them a warning 

 in time to prevent serious damage. 



Various Notes. 



H, Bayersdorfer and Mrs. Bayersdor- 

 fer left April 22, expecting to sail on 

 the steamer Amerika on the following 

 morning, bound from New York to 

 Hamburg. This is Mr, Bayersdorfer 's 

 annual trip in search of novelties and 

 staples for the American market. 



William H. Smith, of the Johnson 

 Seed Co., is happily recovering from 

 his illness. 



Frank L. Polites will have to aban- 

 don his main store at 1418 Chestnut 

 street, owing to the building being torn 

 down. Mr. Polites has three other 

 stores, to which he will devote his at- 

 tention until a suitable place can be 

 found to reopen. 



This is clean-up week in Philadel- 

 phia; everything is to be made spick- 

 and-span. The M. Rice Co. is celebrat- 

 ing with a thorough renovating, includ- 

 ing the substitution of self-closing 



metal ribbon cases for glass showcases; 

 they are believed to be much cleaner. 



M. C. Dunn reports a satisfactory 

 Easter. Mr. Dunn has a circle of 

 business friends who associate his name 

 with any flower needs, joyful or sad, 

 they may chance to have. 



Fred Cowperthwaite called on Paul 

 Applegreen at Andalusia this week. 



Jacob Becker reports an excellent 

 Easter in his handsome West Philadel- 

 phia shop. This is not literally true: 

 a lovely lady said so while Mr. Becker 

 was in deep confab with a business 

 friend. 



There have been changes at the store 

 of S. S. Pennock-Meehan Co. William 

 J. Moore has returned from New York 

 to the central store. 



William M. Thompson, who cares for 

 the interests of Pennock Bros., is in 

 the Presbyterian hospital, from whence 

 his friends hope soon to see him return 

 restored to health. 



Wesley Clark, the friend of H. H. 

 Battles, has left the Jefferson hospital 

 for his home in Moorestown, N. J., 

 with bright prospects of being himself 

 once more. 



The Pennsylvania Horticultural So- 



